Go Back  FlyerTalk Forums > Travel&Dining > Luxury Hotels and Travel
Reload this Page >

Crisis discounts at highend hotels?

Community
Wiki Posts
Search

Crisis discounts at highend hotels?

Thread Tools
 
Search this Thread
 
Old Oct 28, 2008, 2:35 pm
  #46  
 
Join Date: Mar 2003
Location: NYC/PSP
Programs: AA EXP, A3 Gold
Posts: 4,106
Not a discount, but an effect of the "crisis"...

Peninsula Bangkok has been showing sold out from 12/30-1/4 (or thereabouts) for months. I was lucky I booked back in July. Just checked back last week and all dates around New Year's, all room categories are available. Very interesting.
justforfun is offline  
Old Oct 28, 2008, 3:47 pm
  #47  
 
Join Date: Jan 2001
Location: London (and Cayman Islands)
Programs: AA 3MM
Posts: 810
Interesting thread indeed.

I run a "mid level" property in the Cayman Islands... which means high season (winter) rates starting at $300 per room... not inexpensive, but not luxe pricing by any means.

Of course I am trying hard to gaze into my crystal ball to forecast 2009 and so how I should market, but a few thoughts from me as a hotel insider, would welcome the views of the community ! :
- At the top are those who will still travel and don't really care about the price
- Some of the mid/top level demographic (and virtually all FT members in that demographic!) will be savvy enough to at least try to get a better deal than they might have got last year.. figuring that hotels will be hurting.
- We are certainly seeing an increased number of people contacting us asking for a better deal than we normally offer... though nothing like the proportion of such calls that luxe properties are seeing.
- Another trend is people holding off from booking hoping to get steep last minute discounts. Sometimes that may work, but other times they will run into almost complete lack of availability to top destinations/hotels at peak times, so a dangerous game to play.
- Beyond folk seeking value simply because it may be there, another trend is "guilt downsizing", where people are still doing ok financially but just "feel" like they should spend less on their vacation.... personally I am targetting those folks
- Moving into 2009, for those who a) are able to maintain their household income, and b) have relatively low leverage and reserves of funds, those people will have the mental / emotional balancing act between losses on listed investments and gains in net disposable income... as..
- Cost of living will (given a few months) plummet in 2009... gas prices, heating prices, airline ticket prices (drop in demand), fuel surcharges, commodity/grocery prices, mortgage interest rates.

Heck, need a better crystal ball !
TomCayman is offline  
Old Oct 28, 2008, 6:59 pm
  #48  
Suspended
 
Join Date: Dec 2005
Posts: 9,916
Originally Posted by BLG
Hi, Kagehitokiri

I appreciate your many useful posts.

What you say is true at the very highest end (400+ ft mega-yachts) where the buyers are multi-billionaires, but when you look at the yacht orders that are being cancelled in large numbers by many who are buying everything from 5M to 50M dollar yachts, you are seeing a market that's hitting the wall. I suspect that some of that same principle is true in the private jet orders (plus most are for corporate use). My guess is that the radical retrenchment in the kinds of private yachts ordered by the "ordinary" rich is a leading indicator for luxury travel. We'll see.

From GA News...

Honeywell predicts healthy bizjet decade


Honeywell Aerospace has added its own upbeat forecast to that of last week's predictions from Forecast International.

Surveys made by both organizations indicate that business aviation - primarily the jet and turboprop sectors - will continue to grow throughout the coming decade. Honeywell's report predicts deliveries of up to 17,000 new jets worth approximately $300 billion over the next ten years. The Forecast International number, reported here last week, was a slightly less optimistic 15,936 bizjets worth $223 billion.

The Honeywell forecast is based on responses from flight departments, production data from OEMs and other market analyses. It predicts a peak next year, with the growth cycle resuming in 2012. Forecast International's report prophesied a similar peak, but assumed resumption of growth in 2013.

Honeywell anticipates record deliveries of about 1,200 new business jets this year, up by nearly 1,000 from last year but still below last year's prediction of 1,300 deliveries. The report says that next year's deliveries could reach 1,400 business jets, compared to Forecast International's more optimistic 1,600.

Both reports point out high order backlogs and international demand as indications of the business jet market's strength, but add that there are some warning signs, including the current economic slowdown, fuel costs, user fees and U.S. market saturation. Those factors are expected to bring on a "shallow" decline between 2010 and 2012.
elitetraveler is offline  
Old Oct 28, 2008, 8:34 pm
  #49  
BLG
 
Join Date: Jun 2007
Location: SBA & LAX
Programs: AA Lifetime Gold, BA Lifetime Blue, Marriott Gold, and many others
Posts: 1,152
Originally Posted by elitetraveler
From GA News...

Honeywell predicts healthy bizjet decade


Honeywell Aerospace has added its own upbeat forecast to that of last week's predictions from Forecast International.

Surveys made by both organizations indicate that business aviation - primarily the jet and turboprop sectors - will continue to grow throughout the coming decade.
I agree that the business jet market is a good one. The great majority of those jets are for corporate use. As I look at things, business jets are productivity enhancers (and, yes they are also exec perks), but they are for the most part not like yachts which are strictly high-end recreational purchases by individuals. And -- if the economic slowdown is as bad as it might be -- plenty of corporations will start scaling back on their jet purchases as well.
BLG is offline  
Old Oct 29, 2008, 12:56 am
  #50  
Marriott Contributor Badge
 
Join Date: Dec 2001
Location: SFO
Programs: AA EXP 3 MM
Posts: 4,576
Dim Days for Luxury Hotels

Dim Days for Luxury Hotels
By JOE SHARKEY
Published: October 27, 2008


Excerpt:

Even as midprice hotels began losing business this past summer, luxury hotels continued to fill their rooms. Companies treated the hotels as perks for top executives and quality locations for high-level business meetings. And many leisure travelers considered a stay at a top hotel — even for a couple of days — to be worth the cost.

Times have changed.

Since mid-September, almost in parallel with the stock market turmoil, demand for fancy hotel rooms has plummeted. Patrick Ford, the president of Lodging Econometrics, said that luxury hotel room revenue rates “slowed in mid-September and really ratcheted downward during October.”

Revenue per available room, the standard measure of performance, dropped 14 percent at upscale and luxury hotels in the week ending Oct. 18 over the comparable week last year, according to Smith Travel Research. For hotels in general, the decline was about 8 percent.


Full article:

http://www.nytimes.com/2008/10/28/bu...sq=ritz&st=cse

username: flyertalk
password: flyertalk
francophile is offline  
Old Oct 29, 2008, 4:50 am
  #51  
Suspended
 
Join Date: Dec 2005
Posts: 9,916
Originally Posted by BLG
I agree that the business jet market is a good one. The great majority of those jets are for corporate use. As I look at things, business jets are productivity enhancers (and, yes they are also exec perks), but they are for the most part not like yachts which are strictly high-end recreational purchases by individuals. And -- if the economic slowdown is as bad as it might be -- plenty of corporations will start scaling back on their jet purchases as well.
I think where you may be off base in your thinking is in your belief of a "pure" definition of "corporations" and how various missions actuate.

Outside of the Fortune 500 many corporations are owned or controlled by individuals, so it comes to a personal choice by the controlling shareholder or owner in the case of large private companies. Also, virtually all jets are owned by corporations, some simply formed to own the jets.

So here's a question: The CEO of a "company" goes to Phoenix on the company jet for a business meeting, he then flies to Aspen for the weekend to meet his family, then flies to Atlanta, Houston and Chicago for more meetings, then to Palm Beach and plays golf with a client and has dinner with his sister-in-law before returning to Aspen for the weekend and on Sunday night back to New York.

How would you allocate this trip between business and leisure?

What chances are the CEO is going to park his/her jet?
elitetraveler is offline  
Old Oct 29, 2008, 9:52 am
  #52  
FlyerTalk Evangelist
 
Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,797
from NYT article >
That intransigence is weakening in many markets where “they are very willing to negotiate in the corporate channels on a private price that essentially doesn’t undermine their published rates,” he said.
Kagehitokiri is offline  
Old Oct 29, 2008, 11:06 am
  #53  
FlyerTalk Evangelist
Four Seasons Contributor Badge
 
Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
Posts: 26,871
Originally Posted by TomCayman
- Beyond folk seeking value simply because it may be there, another trend is "guilt downsizing", where people are still doing ok financially but just "feel" like they should spend less on their vacation.... personally I am targetting those folks
"guilt downsizing" is an interesting concept, and one which I think will genuinely hit some luxury retailers. Part of the fun of buying luxury items is showing them off to your friends, and if your friends are going through redundancy / budget squeezes then they won't be too keen to share your joy at a new £1,000 handbag - so you simply don't bother.

That said, holidays are different because no-one needs to know exactly where you go, or what class you fly. Many FT'ers on average incomes have found they can't easily tell their friends they are flying in First on holiday, even if it is all from miles. I can't see people trading down too much if they can afford not to.
Raffles is offline  
Old Oct 29, 2008, 2:12 pm
  #54  
Four Seasons 5+ BadgeHilton Contributor Badge
 
Join Date: Dec 2003
Location: YVR
Programs: Hilton*D, Marriott*LG, Hyatt*G
Posts: 6,268
Just got this e-mail from Four Seasons about an almost chain-wide Spa promotion:


http://www.fourseasons.com/spa/the_d...ampaign=&path=

For the properties I have looked at, buy a 50 minute treatment and get upgraded to a 80 minute treatment at no additional charge as long as you use an AMEX card for payment....
luxury is offline  
Old Oct 29, 2008, 8:10 pm
  #55  
In memoriam
 
Join Date: Aug 2005
Location: Near Jacksonville FL
Posts: 3,987
Just FYI - I heard today that Carlos Slim - second richest man in the world - had lost about 40% of his $50 billion net worth in recent months. Still think he can afford the Four Seasons .

Also - I thought that St. Augustine Florida is the oldest city in north America. Robyn
robyng is offline  
Old Nov 3, 2008, 12:04 am
  #56  
BLG
 
Join Date: Jun 2007
Location: SBA & LAX
Programs: AA Lifetime Gold, BA Lifetime Blue, Marriott Gold, and many others
Posts: 1,152
Originally Posted by elitetraveler
I think where you may be off base in your thinking is in your belief of a "pure" definition of "corporations" and how various missions actuate.

Outside of the Fortune 500 many corporations are owned or controlled by individuals, so it comes to a personal choice by the controlling shareholder or owner in the case of large private companies. Also, virtually all jets are owned by corporations, some simply formed to own the jets.

So here's a question: The CEO of a "company" goes to Phoenix on the company jet for a business meeting, he then flies to Aspen for the weekend to meet his family, then flies to Atlanta, Houston and Chicago for more meetings, then to Palm Beach and plays golf with a client and has dinner with his sister-in-law before returning to Aspen for the weekend and on Sunday night back to New York.

How would you allocate this trip between business and leisure?

What chances are the CEO is going to park his/her jet?
I'm already seeing public and private companies cutting back dramatically on both travel and entertainment. This will be true for the "corporate jet" market, just as it's already true for investment bankers who I know -- who never would have flown anything but F or J, but who are now flying in Y. But as I said before, I think that yacht sales are far more correlated with luxury travel than are corporate jets. The planes have their obvious business uses, even if they do take the CEO to a round of golf from time to time.

Here's an article from the Chicago Tribune that bears out the fact that corporate jet usage has already fallen off.

http://www.chicagotribune.com/busine...,6829672.story

I'm not trying to present a bleak "the world is ending, no one will ever stay at a nice hotel again" picture of things. I think I'm just saying the obvious: Luxury travel is not in the least bit immune to a worldwide economic downturn of very significant proportions.
BLG is offline  
Old Nov 3, 2008, 12:42 pm
  #57  
 
Join Date: Apr 2002
Location: NYC
Posts: 9,124
Originally Posted by robyng
Just FYI - I heard today that Carlos Slim - second richest man in the world - had lost about 40% of his $50 billion net worth in recent months. Still think he can afford the Four Seasons .
But maybe he won't pay for his cousins any more - or rent two floors?
erik123 is offline  
Old Nov 25, 2008, 9:00 am
  #58  
Four Seasons Contributor Badge
 
Join Date: Oct 2003
Location: Asheville, NC
Programs: Virtuoso, FSPP, STARS, MO FAN Club, PEN Club, Bellini Club, Dorchester Diamond Club, Travel Leaders
Posts: 1,854
This may be an indicator of future things to come from other New York properties ... but the newly renovated Plaza Hotel (Central Park South @ Fifth Avenue) is offering a Third Night Free (subject to availability) until April 1, 2009. I checked, and the Virtuoso amenities (Full American Breakfast in the Palm Court, upgrade if available, and $100 F&B credit) are combinable with this promotion.
DavidO is offline  
Old Nov 25, 2008, 9:38 am
  #59  
 
Join Date: Apr 2003
Location: San Francisco
Programs: Four Seasons Aviara (owner), Starwood, Marriott, Hyatt, Hertz President's Circle, United MP 30+ yrs
Posts: 1,252
Originally Posted by number_6
Fwiw, FS in Bali after the Bali bombings refused to cut prices for a long time and chose to run at 10% occupancy for a year. They did eventually start cutting deals (big upgrades and F/B credits). However that was for a small part of the chain; the entire chain cannot afford to run empty. So once occupancy rates drop, and there is no evidence of that yet (!), then the prices will follow. HKG hotels during SARS dropped prices by over 50% (and those are some of the finest hotels in the world); but they learned from that experience that cutting the price did nothing to increase occupancy rates.
It did not do nothing . We went to Thailand in the wake of that crisis and got $53 Priceline rooms at the brand new 5 star Marriott resort on Phukhet. We would not have gone without that tailwind. They may not have made money on us, but they did not have a totally empty, brand new luxury resort.
mstraveler is offline  
Old Nov 25, 2008, 11:51 am
  #60  
 
Join Date: Dec 2003
Location: Here, There, and Everywhere
Posts: 226
Some Tokyo properties are heavily discounting their rooms. The Peninsula Tokyo can be had for 38.000 Yens this winter and suites are 50% off . Same goes for the Park Hyatt and the Grand Hyatt which can be had for 39.000 Yens & 23.000 Yens respectively. These 2 properties were both charging at least 50.000 Yens just 3 weeks ago.
Revolution is offline  


Contact Us - Manage Preferences - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.