LH Regional Business Catering changing in late S23 / W23/24
#1
Original Poster
Join Date: Oct 2012
Location: IRL,DE,PL,JPN
Programs: M&M,M&B,AMC,HH
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#2
Join Date: Feb 2013
Programs: LH M&M, BA EC, DL SM
Posts: 5,231
Tasting Heimat just wasn't a great invention and I am glad it will be gone soon. But then again, it's LHG and we were all looking forward to a new caterer at the FCT and now wish we could get the old one back ...
When I was in London on the weekend of the King's coronation, I saw people with signs that said "not my King" and, slightly tipsy, had the devilish idea to get myself a t-shirt for my next LH J-flight that says "not my Heimat"
When I was in London on the weekend of the King's coronation, I saw people with signs that said "not my King" and, slightly tipsy, had the devilish idea to get myself a t-shirt for my next LH J-flight that says "not my Heimat"

#3
Join Date: Jul 2015
Location: HAG
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Posts: 6,848
I found Taste of Heimat to have been an improvement at the very beginning. I suspect we can expect similar cycle, catering gets better for the first season, then inevitably cost cutting shows up and two years later we are here again wishing the catering gets revamped.
#4
FlyerTalk Evangelist
Join Date: Feb 2002
Location: Montreux CH
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The other option is to keep it consistently decent, commensurate with the higher price of a business class ticket, and offer a proper product. It's not a miracle if they think they're going to be the most important airline in Europe. Business people will gradually shift over to the low cost carriers and just pay for the services need. The day LH wake up, it's going to be too late.
#5
Join Date: Feb 2013
Programs: LH M&M, BA EC, DL SM
Posts: 5,231
That's to be feared. Will then go back to Y for short hops and spend the money for really decent food on the ground before/after the flight.
#6
Join Date: Aug 2014
Location: London | Sydney
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Even BA has significantly better short haul C catering these days, and usually 3 choices! (And its rare I have anything good to say about BA..!)
#7
Join Date: Feb 2013
Programs: LH M&M, BA EC, DL SM
Posts: 5,231
LH should try to offer a continental alternative of similar quality.
#8
Join Date: Jul 2015
Location: HAG
Programs: ST E+, *G, some hotel gold...
Posts: 6,848
For that matter, not having any particular interest in LH as investor or as regular premium flyer, I do agree with them that there is 0 reason to consider own Y as competition.
You might go for Y and spend the savings either on BoB or more usefully on-ground, but 99.99% of short-haul J pax will simply not take this option into consideration, because they either connect into long-haul J/F (and as such don't have the option of taking a connector in Y) or they will be buying J short-haul anyway (the reason being, whether because that's what their company travel policy gives them, because they are wealthy and don't care to travel in Y, or because they want the miles)
#9
Join Date: Apr 2010
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#10
Join Date: Feb 2013
Programs: LH M&M, BA EC, DL SM
Posts: 5,231
Dont think thats true, as I know quite a few who would do that. With status, the main differences are the meal and the empty middle seat. Short haul exit seats and BOB can be a good alternative to J with tasting Heimat.
#11
Join Date: Jul 2015
Location: HAG
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Posts: 6,848
I hope you are right, for both our sakes. But I am afraid you are not.
#14
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#15
Join Date: Feb 2013
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