Lufthansa Launches "Blue Legends" app for "foursquare" users
Jun 29, 2012, 6:08 am
#16
Original Poster
Join Date: Mar 2010
Location: GRR, USA
Posts: 3,298
LH has taken it to flights, lounges and airports. Points and gifts will be earned by the traveler based on their activity. The airline receives potentially important marketing information regarding the behaviors of their clientele.
Similar programs usually result in users getting coupons or tangible rewards for using the application.
I never used to be a fan of social media apps like this, but that is no longer the case since I downloaded foursquare. it can become a bit addicting!
Jun 29, 2012, 8:58 am
#17
Original Poster
Join Date: Mar 2010
Location: GRR, USA
Posts: 3,298
Excerpt from LH's presser that talks about certain badge opportunities:
For example, customer’s flying across the Atlantic Ocean can
unlock the “Atlantic Badge” and users can become “Expert Pilots” on the routes they fly most frequently. Early risers who check in before 6 a.m. are awarded the “Early Bird” badge. And, anyone who racks up more than 241,092 miles with Lufthansa will receive the “To the Moon” badge. Badge by badge, regular travelers who check in most frequently to Lufthansa venues can become true “legends of the skies” with Blue Legends.
For example, customer’s flying across the Atlantic Ocean can
unlock the “Atlantic Badge” and users can become “Expert Pilots” on the routes they fly most frequently. Early risers who check in before 6 a.m. are awarded the “Early Bird” badge. And, anyone who racks up more than 241,092 miles with Lufthansa will receive the “To the Moon” badge. Badge by badge, regular travelers who check in most frequently to Lufthansa venues can become true “legends of the skies” with Blue Legends.
Jun 29, 2012, 3:21 pm
#18
Join Date: Sep 2008
Posts: 32
LH has taken it to flights, lounges and airports. Points and gifts will be earned by the traveler based on their activity. The airline receives potentially important marketing information regarding the behaviors of their clientele.
Similar programs usually result in users getting coupons or tangible rewards for using the application.
I never used to be a fan of social media apps like this, but that is no longer the case since I downloaded foursquare. it can become a bit addicting!
Jun 30, 2012, 1:23 am
#19
Senior Moderator, Moderator: Community Buzz and Ambassador: Miles & More (Lufthansa, Austrian, Swiss, and other partners)
Join Date: Jun 2005
Location: 150km from MAN
Programs: LH SEN** HH Diamond
Posts: 29,514
Jul 1, 2012, 10:10 am
#20
Original Poster
Join Date: Mar 2010
Location: GRR, USA
Posts: 3,298
More from LH on Blue legends:
Codeshare flights are included as long as the flight has an LH flight number. I'm waiting for a couple of clarifying answers as exactly what that entails and how far reaching it. It would be great if my GRR-ORD flight would be in the "running" for something.
A points system is being evaluated but for the purposes of the beta points will not be included. (need to make sure a system can be in place to avoid "fraudulent check-ins")
badges, vouchers, mayorships will all be based on a random algorithm to maintain an element of surprise so that no one can detect a pattern.
From my conversations and emails with the team behind Blue Legends, they want this to be a fun app and not have it turn into something that people exploit.
Codeshare flights are included as long as the flight has an LH flight number. I'm waiting for a couple of clarifying answers as exactly what that entails and how far reaching it. It would be great if my GRR-ORD flight would be in the "running" for something.
A points system is being evaluated but for the purposes of the beta points will not be included. (need to make sure a system can be in place to avoid "fraudulent check-ins")
badges, vouchers, mayorships will all be based on a random algorithm to maintain an element of surprise so that no one can detect a pattern.
From my conversations and emails with the team behind Blue Legends, they want this to be a fun app and not have it turn into something that people exploit.
Jul 1, 2012, 10:14 am
#21
Original Poster
Join Date: Mar 2010
Location: GRR, USA
Posts: 3,298
).
Jul 1, 2012, 10:45 am
#22
Join Date: Oct 2010
Location: MUC/RJK
Programs: SQ G, LH FTL, UA S, Marriott Plat, Hertz PC
Posts: 1,442
... and btw it worked for me, I clicked
Jul 4, 2012, 2:15 am
#24
Join Date: Dec 2005
Location: STR
Programs: LH HON->SEN, BA GGL+CCR->Gold, HH D, Hertz PC
Posts: 603
As some know, I also somehow like 4sq.
But I am still curious, how LH track my activity.
That's just an example, I know. But where do I deliver this information?
How does LH/Blue Legends get that info?
I frequently check in at the Airports/Lounges I am. But actually never on a "flight" or anything which provides detailed data (yes, I tweet about a/c reg, route etc, but that's a different story).
But I am still curious, how LH track my activity.
That's just an example, I know. But where do I deliver this information?
For example, customer’s flying across the Atlantic Ocean can
unlock the “Atlantic Badge” and users can become “Expert Pilots” on the routes they fly most frequently. Early risers who check in before 6 a.m. are awarded the “Early Bird” badge. And, anyone who racks up more than 241,092 miles with Lufthansa will receive the “To the Moon” badge. Badge by badge, regular travelers who check in most frequently to Lufthansa venues can become true “legends of the skies” with Blue Legends.
unlock the “Atlantic Badge” and users can become “Expert Pilots” on the routes they fly most frequently. Early risers who check in before 6 a.m. are awarded the “Early Bird” badge. And, anyone who racks up more than 241,092 miles with Lufthansa will receive the “To the Moon” badge. Badge by badge, regular travelers who check in most frequently to Lufthansa venues can become true “legends of the skies” with Blue Legends.
I frequently check in at the Airports/Lounges I am. But actually never on a "flight" or anything which provides detailed data (yes, I tweet about a/c reg, route etc, but that's a different story).
Jul 5, 2012, 2:51 pm
#25
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,182
As some know, I also somehow like 4sq.
But I am still curious, how LH track my activity.
That's just an example, I know. But where do I deliver this information?
How does LH/Blue Legends get that info?
I frequently check in at the Airports/Lounges I am. But actually never on a "flight" or anything which provides detailed data (yes, I tweet about a/c reg, route etc, but that's a different story).
But I am still curious, how LH track my activity.
That's just an example, I know. But where do I deliver this information?
How does LH/Blue Legends get that info?
I frequently check in at the Airports/Lounges I am. But actually never on a "flight" or anything which provides detailed data (yes, I tweet about a/c reg, route etc, but that's a different story).
So if you checkin for that flight, they will mesh your FFP data (provided by you at sign up) with the flight number and determine the seat number. The new Samba plattform will supposedly deliver the goods. Time will tell. I'm certainly making sure I become the major of my next LH longhaul to challenge them to place the headrest cover!
Jul 5, 2012, 4:05 pm
#26
Original Poster
Join Date: Mar 2010
Location: GRR, USA
Posts: 3,298
from what I was told, LH codeshare flight numbers will factor in, so supposedly even non LH metal will count. I'll see if that happens next week.....However I dont think it will work now that I think of it since I'm crediting the UA flights to my MP account. Oh well.
Jul 6, 2012, 1:10 am
#27
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,182
from what I was told, LH codeshare flight numbers will factor in, so supposedly even non LH metal will count. I'll see if that happens next week.....However I dont think it will work now that I think of it since I'm crediting the UA flights to my MP account. Oh well.
Jul 6, 2012, 6:04 am
#28
Join Date: Dec 2005
Location: STR
Programs: LH HON->SEN, BA GGL+CCR->Gold, HH D, Hertz PC
Posts: 603
There are 'flights' loaded in the 4sq system for example search LH 2400 and you find the MUC-BSL flight. A list is also here: https://foursquare.com/lufthansa
So if you checkin for that flight, they will mesh your FFP data (provided by you at sign up) with the flight number and determine the seat number. The new Samba plattform will supposedly deliver the goods. Time will tell. I'm certainly making sure I become the major of my next LH longhaul to challenge them to place the headrest cover!
So if you checkin for that flight, they will mesh your FFP data (provided by you at sign up) with the flight number and determine the seat number. The new Samba plattform will supposedly deliver the goods. Time will tell. I'm certainly making sure I become the major of my next LH longhaul to challenge them to place the headrest cover!