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Old May 2, 2024 | 8:13 am
  #1  
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Study Flying Blue

Hi everyone,

I am a Master student at Tilburg University. For my master thesis i am conducting a survey to gather insights from Flying Blue members. The aim of the study is to see if and to what extent negative news affects customers differently (members vs non members). Your feedback will help us understand the experiences and perspectives of KLM's loyalty program participants.

The survey takes just a few minutes to complete, and your responses will remain anonymous.

If you're interested, please click the link below to start the survey. Your participation is greatly appreciated!

Link to survey (Qualtrics)

Thank you for taking the time to share your feedback!

Last edited by YannickJT; May 3, 2024 at 5:08 am
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Old May 3, 2024 | 1:23 am
  #2  
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I have done your survey.

I think it would have been better if you disclosed in advance that the survey has absolutely nothing to do with flying blue, but is actually about environmental concerns and KLMs actions in that area.
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Old May 3, 2024 | 2:19 am
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Hey, that is not the aim of the study. However, revealing the real goal of the survey beforehand may bias the answers respondents give. Since you've already filled it in, i can tell you more about the study in a private environment if you're interested? (i don't know if this website has private messages)
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Old May 3, 2024 | 4:21 am
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Originally Posted by YannickJT
Hey, that is not the aim of the study. However, revealing the real goal of the survey beforehand may bias the answers respondents give. Since you've already filled it in, i can tell you more about the study in a private environment if you're interested? (i don't know if this website has private messages)
Originally Posted by YannickJT
I am a Master student at Tilburg University. For my master thesis i am conducting a survey to gather insights from Flying Blue members. Your feedback will help us understand the experiences and perspectives of KLM's loyalty program participants. This is a great opportunity to share your thoughts and contribute to our research.
And, for sure, this is not a biased way to ask ?
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Old May 3, 2024 | 4:55 am
  #5  
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I, for one, checked out when I was asked to read news articles and was told I'll be tested on it.
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Old May 3, 2024 | 5:01 am
  #6  
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Hmm, maybe you're right. I've changed the text a bit. Thanks for both your feedback!
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