I am not sure I fully understand the Mosaic program, but compared to United or Delta, JetBlue's Mosaic seems pretty poor. I wanted to get on an earlier flight from BOS to SFO recently. Traveling in Mint. Went to the gate 1 hour before the departure time and said I was Mosaic in Mint and wanted to switch to this flight. He confirmed there were seven open Mint seats, so plenty of room. But he said that I must go to the "Just Ask" desk. Gate agents cannot do stand by, same day change or whatever. I went to the Just Ask desk, and the line was 20-25 people stretching well back into the corridor. While in line, I also called Mosaic phone support to see if they could help. 30 minutes later, I was still far from getting help at the airport, and was still listening to music on the phone. Another 15 minutes later the flight I wanted to get closed so I missed the opportunity. Still waiting on the phone at that point so hung up on that. Another 20 minutes later I finally was able to talk to a Just Ask agent and asked if Mosaic meant anything to them as far as help or service. They seemed sympathetic, but said that Mosaic does not provide any special priority in terms of getting assistance at the airport. The agent said JetBlue was very poor in this regard and did apologize. I wish JetBlue has some special help for Mosaics similar to what United or Delta provides.

I think you could have done it at the Mosaic/Mint ticketing counter, landside.

Seems odd as JFK T5 has a separate Mosaic (and Mint) line at the central help area. As discussed in other threads I do agree that, generally, Mosaic seems worthless especially with the universal change fee waiver continuing.

I do find B6 oddly restrictive on what the various agents claim they can do; a friend recently said even at the central help desk at JFK they were unwilling to swap FF#s on his ticket.

mostly laziness?

The phone hold times are really making things difficult. Ages ago, when there was rarely any significant wait for a phone agent on the Mosaic line (save for major storms and the like), this would have been solved with no issue.

I understand that the change fee policies are probably dramatically increasing phone volume — but I can't imagine Mosaic volume is that much higher. No idea why JetBlue can't get Mosaics to the front of the queue.

Mosaic certainly has been devalued.With the increase in fees for more space seats and everyone now getting free changes to tickets there is little value to Mosaic. That said ,I sometimes use the 70lb baggage limit when travelling internationally and I have found that I also do get the free EMS seats at day of check in. I am 4 for 4 as far as getting the setas for free.In fact I have not had anyone beside me on the EMS upgrades that i have recived recently.

Im 6'2" and I find the reg seats are more then fine and no need for an EMS seat, if anything the TV screen is closer to me in a reg seat if I want to change something and dont hav eto lean forward to do so.. The best part was 2 free bags which I needed a couple of years ago when I was flying JFK-LAX once a month

It is a bit ironic considering at the gate I can purchase an upgrade to a JetBlue Mint seat from core if one is available, but a Mosaic member can not do a switch to an Open Mint seat at the gate.

They can, they just don't want to

Mosaic can purchase an upgrade from core/EMS to Mint, if it�s available, at the gate too. However, it is first come first serve.

Does anyone have any insight on if Jetblue will eventually add something like Mint upgrade certificates as part of the Mosaic program? Not very competitive with other FF programs, and I'm finding that the price difference from economy to Mint is usually in the $1000 range these days versus the sometimes $300-400 difference on legacy carriers on similar transcon routings (that being said, I have been shelling out the cash so one could say their strategy is indeed working).

Joanna Geraghty said this about TrueBlue in their 2021Q2 earnings call:

My expectation is that they turn TrueBlue into something like Alaska Mileage Plan where customers have an incentive to earn/transfer points and book travel on partners.

I'd expect that Mosaic will receive a redesign at some point as well, if only to make folks less likely to just jump ship to AA once reciprocal benefits are announced. The issue is that there's less stuff onboard to offer compared to the legacies, since B6 does not have "preferred seats" or domestic F beyond Mint.

I suspect JetBlue has been laying the groundwork for "preferred seats" � the pricing for standard seats in the front of the main cabin has gotten higher for Blue Basic fares as of late. They could potentially block a few rows so only elites could select them. Absolutely nothing special about "preferred" seats on AA except being near the front of the cabin.

F is a bigger deal on paper, if not in practice; few AA elites below EXP ever see a free upgrade on a route where it actually matters.

The bigger discrepancy is actually MCE / Extra Space � for everyone but AA's lowest elite tier, extra legroom seats are free at time of booking, whereas JetBlue devalued Mosaic's point upgrades and can't seem to make free day-of-travel work.

At least as things stand today, there doesn't seem to be much rationale for sticking with TrueBlue over AAdvantage, except maybe for someone who can make Mosaic but would only get AA GLD.

No doubt that Alaska plan would be a great one for them to learn from. Seth Miller has tweeted several surveys that JetBlue sent to him regarding improving mosaic. IMO, it's been quite evident that certain plans (like the Alaskan plan) has a lot of stickiness and that's what B6 should be copying should. Of course, a lot of that will require some serious IT work, which has always been JetBlue's Achille's heel.

An unofficial seat block next to Mosaic members would be a distinctive feature (similar to BA's theoretical seating). Oh wait, that requires IT...