Joanna Geraghty said this about TrueBlue in their 2021Q2 earnings call:
Originally Posted by Joanna Geraghty, Jetblue
We are in the midst of redesigning that program to be far more customer-centric. It's already an award winning program. Customers love it, but we think we can drive greater attachment and greater stickiness through a design that really speaks to customers' wants and needs, also continuing to double down on earn and burn redemption opportunities with OA partners and then obviously the NEA is going to give even additional incremental sort of value to our underlying TrueBlue program.
My expectation is that they turn TrueBlue into something like Alaska Mileage Plan where customers have an incentive to earn/transfer points and book travel on partners.
I'd expect that Mosaic will receive a redesign at some point as well, if only to make folks less likely to just jump ship to AA once reciprocal benefits are announced. The issue is that there's less stuff onboard to offer compared to the legacies, since B6 does not have "preferred seats" or domestic F beyond Mint.