Go Back  FlyerTalk Forums > Miles&Points > Hotels and Places to Stay > Hilton | Hilton Honors
Reload this Page >

[Speculation] Massive Devaluation coming?

[Speculation] Massive Devaluation coming?

Old Jan 2, 22, 9:15 am
  #1  
Original Poster
 
Join Date: Jun 2002
Location: Formerly known as attorney28
Programs: LH HON, BA GGL, Hyatt LT Glob, Marriott LT P, Hilton LT Dmd, IC Amb, GHA Tit, Sixt/Av/Hrtz Dmd/Pres
Posts: 6,778
[Speculation] Massive Devaluation coming?

I was told today that redemption rates at a top property like WA Maldives will be almost twice as expensive soon. Anyone else hear anything about this?

Last edited by Football Fan; Jan 2, 22 at 9:38 pm
Football Fan is offline  
Old Jan 2, 22, 9:48 am
  #2  
 
Join Date: Nov 2009
Posts: 281
There will always be devaluation when it comes to points, but I doubt they would do require 100% more at this time.
residentx is offline  
Old Jan 2, 22, 9:49 am
  #3  
 
Join Date: Feb 2016
Location: San Diego, CA
Programs: Southwest A-List; Alaska MVPG; Hilton Diamond; Avis PreferredPlus; Marriott Bonvoy Platinum Elite
Posts: 886
I decided about six months ago that I was NOT going to save points right now, but look for opportunities to use them. This decision applied to all of the programs that I’m enrolled in. I anticipate all point values will suffer in the next year or so.

Having said that, no… I have not heard any specific rumors about point devaluations.
twitch76 is offline  
Old Jan 2, 22, 9:49 am
  #4  
 
Join Date: May 2005
Posts: 4,763
Who is your source?
ORDnHKG and KenTarmac like this.
smmrfld is offline  
Old Jan 2, 22, 10:16 am
  #5  
FlyerTalk Evangelist
 
Join Date: Apr 2001
Location: DCA
Programs: AMC MovieWatcher, Giant BonusCard, Petco PALS Card, Silver Diner Blue Plate Club
Posts: 22,288
Originally Posted by residentx
There will always be devaluation when it comes to points, but I doubt they would do require 100% more at this time.
March 28, 2013 Hilton did a 90% devaluation for many of their best properties. The top non-Waldorf property was category 7 and cost 50,000 points up until that point. On that day Hilton Honors moved to 10 categories with redemption prices ranging 70,000 - 95,000 points.

So that's not a 100% devaluation but for many properties it was a 90% devaluation in one shot, and that's when they were more transparent and still had published award charts. So I wouldn't say never...
SanDiego1K and KenTarmac like this.
gleff is offline  
Old Jan 2, 22, 10:36 am
  #6  
Suspended
Hilton Contributor BadgeHyatt Contributor Badge
 
Join Date: Jul 2020
Programs: Delta Gold Medallion, Hyatt Globalist, Hilton Diamond
Posts: 1,010
The devaluation may occur sometime later this year, but be aware that it will not be announced in advance. It will be all over the blogger articles once it occurs, and it can happen overnight as it has in the past.

Already seeing several WA/Curio/Conrad and Hilton resort properties charging up to 150% more cash and points rates compared to last year and 2019. Too many people have accumulated large stashes of points that they are not burning away quick enough.

Originally Posted by Football Fan
I was told today that redemption rates at a top properties like WA Maldives will be twice as expensive soon. Anyone else hear anything about this?
KenTarmac and pharmawalk like this.
Gertjaars is offline  
Old Jan 2, 22, 10:52 am
  #7  
 
Join Date: Nov 2009
Posts: 281
Originally Posted by gleff
March 28, 2013 Hilton did a 90% devaluation for many of their best properties. The top non-Waldorf property was category 7 and cost 50,000 points up until that point. On that day Hilton Honors moved to 10 categories with redemption prices ranging 70,000 - 95,000 points.

So that's not a 100% devaluation but for many properties it was a 90% devaluation in one shot, and that's when they were more transparent and still had published award charts. So I wouldn't say never...
Yes, agreed, but I would say that 2013 is a very different market than today. Especially as Amex and other providers have hedged huge number of miles. Will they accept a devaluation on their hedging of 100% in under a year? They hold a lot more power than us consumers.
OhDoctor likes this.
residentx is offline  
Old Jan 2, 22, 11:08 am
  #8  
 
Join Date: Jul 2014
Location: JFK / LGA.. EWR is not part of NYC!
Programs: Brand loyalty is for suckers
Posts: 1,002
Agreed, points are already barely hanging on to the 0.4-0.5 cpp range. Slow erosion over time will continue, but it's hard to imagine people still valuing Hilton points if they're in the 0.2-0.3 cpp range. At some point, they just become GroundPesos.
OhDoctor is offline  
Old Jan 2, 22, 11:53 am
  #9  
 
Join Date: Aug 2017
Programs: Hilton Diamond, IHG Spire Ambassador, Global Entry
Posts: 2,293
Originally Posted by gleff
March 28, 2013 Hilton did a 90% devaluation for many of their best properties. The top non-Waldorf property was category 7 and cost 50,000 points up until that point. On that day Hilton Honors moved to 10 categories with redemption prices ranging 70,000 - 95,000 points.

So that's not a 100% devaluation but for many properties it was a 90% devaluation in one shot, and that's when they were more transparent and still had published award charts. So I wouldn't say never...
Correct me if I'm wrong, but isn't that essentially what the points structure is today? So there was a 90% deval 9 years ago, but none since? I don't know about that. People cry deval every year. It seems like every 2-3 years is a big change.

I could see where the OP's claims is going with properties like Waldorf Maldives where there is a new cap.
Super Mario is offline  
Old Jan 2, 22, 5:53 pm
  #10  
FlyerTalk Evangelist
 
Join Date: Feb 2002
Location: Montreux CH
Programs: FB Platinum, M&M FTL, BA Blue
Posts: 11,366
But how can there be any more devaluation? The program is already so devaluated that it almost makes no sense to join it and use it nowadays. It's now almost impossible to get any reasonable value out of points use so any further enhancements would just kill it off completely. You're better off, if you really want to stay in Hilton hotels, getting discounts from OTAs and other sources.
Concerto is offline  
Old Jan 2, 22, 9:04 pm
  #11  
 
Join Date: Nov 2011
Location: California
Programs: Hyatt Global, Marriot Lifetime Titanium
Posts: 2,280
Originally Posted by Football Fan
I was told today that redemption rates at a top properties like WA Maldives will be twice as expensive soon. Anyone else hear anything about this?
Told by whom?
ORDnHKG and KenTarmac like this.
JackE is offline  
Old Jan 2, 22, 9:08 pm
  #12  
Suspended
Hilton Contributor BadgeHyatt Contributor Badge
 
Join Date: Jul 2020
Programs: Delta Gold Medallion, Hyatt Globalist, Hilton Diamond
Posts: 1,010
Unhappy

Well it already started technically. Standard room point redemption rates have gone up a lot without any announcement last year for multiple hotels. The only thing remaining is another unannounced change overnight where the highest standard rate point redemption goes from 150K/night to like 175k/night or so. The 150k for a standard room redemption was unannounced and happened overnight last year for the WA Maldives iirc.

Originally Posted by Concerto
But how can there be any more devaluation? The program is already so devaluated that it almost makes no sense to join it and use it nowadays. It's now almost impossible to get any reasonable value out of points use so any further enhancements would just kill it off completely. You're better off, if you really want to stay in Hilton hotels, getting discounts from OTAs and other sources.
Gertjaars is offline  
Old Jan 2, 22, 9:20 pm
  #13  
 
Join Date: Jul 2003
Location: CA
Programs: AA PLT / MR LTPP 1/1/19 / Hilton Diamond
Posts: 537
Originally Posted by Gertjaars
Well it already started technically. Standard room point redemption rates have gone up a lot without any announcement last year for multiple hotels. The only thing remaining is another unannounced change overnight where the highest standard rate point redemption goes from 150K/night to like 175k/night or so. The 150k for a standard room redemption was unannounced and happened overnight last year for the WA Maldives iirc.
Highest standard room redemption is 120k, not 150k. I see a handful of 120k at WA Maldives.
araknis is offline  
Old Jan 2, 22, 9:30 pm
  #14  
Original Poster
 
Join Date: Jun 2002
Location: Formerly known as attorney28
Programs: LH HON, BA GGL, Hyatt LT Glob, Marriott LT P, Hilton LT Dmd, IC Amb, GHA Tit, Sixt/Av/Hrtz Dmd/Pres
Posts: 6,778
Originally Posted by araknis
Highest standard room redemption is 120k, not 150k. I see a handful of 120k at WA Maldives.
It's already 150k, and apparently going up to 220k.
Football Fan is offline  
Old Jan 2, 22, 9:41 pm
  #15  
 
Join Date: Jul 2003
Location: CA
Programs: AA PLT / MR LTPP 1/1/19 / Hilton Diamond
Posts: 537
Originally Posted by Football Fan
It's already 150k, and apparently going up to 220k.
I stand corrected. I guess there can now be 120k AND 150k for standard awards at the same hotel now.
araknis is offline  

Thread Tools
Search this Thread

Contact Us - Manage Preferences - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service - Do Not Sell or Share My Personal Information -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2023 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.