FlyerTalk Forums - View Single Post - [Speculation] Massive Devaluation coming?
Old Jan 2, 2022 | 9:52 am
  #7  
residentx
 
Join Date: Nov 2009
Posts: 286
Originally Posted by gleff
March 28, 2013 Hilton did a 90% devaluation for many of their best properties. The top non-Waldorf property was category 7 and cost 50,000 points up until that point. On that day Hilton Honors moved to 10 categories with redemption prices ranging 70,000 - 95,000 points.

So that's not a 100% devaluation but for many properties it was a 90% devaluation in one shot, and that's when they were more transparent and still had published award charts. So I wouldn't say never...
Yes, agreed, but I would say that 2013 is a very different market than today. Especially as Amex and other providers have hedged huge number of miles. Will they accept a devaluation on their hedging of 100% in under a year? They hold a lot more power than us consumers.
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