I'm sure you're not suggesting that you would publish stuff which you know is rubbish and leads to readers stopping trusting you just because someone is paying you for it.

Out of curiosity, what made you pass on the Points.com / LifeMiles deal?

I know your site runs sponsored posts for others - like British Airways and Marriott - was the LifeMiles deal just not attractive enough financially?

Perhaps that the space availability using AV miles is so lousy, the customer service levels weak, and AV/Lifemiles may have going concern concerns such that it’s a bad sell to the general miles and points public trying to fly out of LHR and the other major UK airports?

Bingo :-)

This is also simply above the pay grade of our average reader. Most HfP readers are 'normal' business travellers who collect miles, as opposed to the standard FT reader :-)

We'd probably have also rejected it if they'd offered us our standard flat fee for a sponsored post.

Your site is amazing, btw. You can feel the care that went into it. I am not in your market, so I can't really support it in a meaningful way, but I enjoy reading very much - and have disabled my adblocker for it.

Completely agree. HfP is what every points and miles site should strive to be.

HfP deleting my post indicating when you give Uber access to your Avios data for as little as 1 avios per GBP spent, you are selling your data for a very low reward.

Kind of fits into my general picture. While I respect the editor for his connections within the industry and his occasional insights, the blog feels well past its prime. While I'm sure material such as avios redemption university is still useful for newbies, the day-to-day content feels tired and is increasingly missing an original angle.

Rob is usually quite permissive in his approach to comments ...
apart from (very reasonably) anybody who accuses him of publishing undisclosed sponsored content

It was a random comment from someone who wanted to shift the discussion from Uber and Avios onto alleged abuse of your personal data by Uber, which is both not proven and seems slight paranoid, so off it went :-)

It didn't even make sense. In what way are you 'selling your data' by linking an Uber account to your Avios account?!

Uber already knows where you live, where you work, where you fly from, where your mistress lives, what you eat and your credit card data. Anyone seriously think giving them your BA number changes anything?!

(PS. HfP content really is unchanged over the years. It's easy to prove - just type in headforpoints.com/2025/4 or whatever random month you want and see what comes up. We don't change. READERS change. Readers learn, readers develop, readers change their interests. We need to keep at the beginner level because those are the people who take out the cards and generate the �500,000 we need to take every year just to pay the employee salaries and our other overheads, before I even take a penny. I'd be worried if someone who'd been on FT for 20 years said they were learning something new from HfP every day, because I'm certainly not after all these years and I write it!)