Headforpoints.com commentary [merged]
Oct 16, 2022 | 7:42 am
#47
Join Date: Sep 2020
Posts: 4,284
I know your site runs sponsored posts for others - like British Airways and Marriott - was the LifeMiles deal just not attractive enough financially?
Oct 16, 2022 | 7:45 am
#48
Suspended
Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
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Posts: 102,077
Perhaps that the space availability using AV miles is so lousy, the customer service levels weak, and AV/Lifemiles may have going concern concerns such that it’s a bad sell to the general miles and points public trying to fly out of LHR and the other major UK airports?
Oct 16, 2022 | 9:43 am
#49
FlyerTalk Evangelist
Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
Posts: 27,219
This is also simply above the pay grade of our average reader. Most HfP readers are 'normal' business travellers who collect miles, as opposed to the standard FT reader :-)
We'd probably have also rejected it if they'd offered us our standard flat fee for a sponsored post.
Jan 26, 2026 | 10:40 am
#50
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Join Date: Jul 2025
Programs: LH (M&M) Hon Circle / Bonvoy Plat. (not on Costco credit cards)
Posts: 10
This cuts both ways though, so its not all downside. All sites are seeing sharp drops in SEO traffic BUT so are the brands.
What can the brands do? They start to pump money into sites with a large established audience.
To take advantage, though, you need to a) sell your own ad space, b) sell sponsored content, c) allow sponsored social media content. We do all this and it is working well. None of the Boarding Area bloggers are.
What can the brands do? They start to pump money into sites with a large established audience.
To take advantage, though, you need to a) sell your own ad space, b) sell sponsored content, c) allow sponsored social media content. We do all this and it is working well. None of the Boarding Area bloggers are.
Jan 26, 2026 | 12:52 pm
#51
A FlyerTalk Posting Legend
Join Date: May 1998
Location: Digital Nomad Wandering the Earth - Currently in VIENNA, AUSTRIA!
Posts: 61,928
Completely agree. HfP is what every points and miles site should strive to be.