It was a random comment from someone who wanted to shift the discussion from Uber and Avios onto alleged abuse of your personal data by Uber, which is both not proven and seems slight paranoid, so off it went :-)

It didn't even make sense. In what way are you 'selling your data' by linking an Uber account to your Avios account?!

Uber already knows where you live, where you work, where you fly from, where your mistress lives, what you eat and your credit card data. Anyone seriously think giving them your BA number changes anything?!

(PS. HfP content really is unchanged over the years. It's easy to prove - just type in headforpoints.com/2025/4 or whatever random month you want and see what comes up. We don't change. READERS change. Readers learn, readers develop, readers change their interests. We need to keep at the beginner level because those are the people who take out the cards and generate the £500,000 we need to take every year just to pay the employee salaries and our other overheads, before I even take a penny. I'd be worried if someone who'd been on FT for 20 years said they were learning something new from HfP every day, because I'm certainly not after all these years and I write it!)