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EVA to fly Hello Kitty 777 to USA and Europe

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EVA to fly Hello Kitty 777 to USA and Europe

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Old Sep 5, 2013, 1:04 pm
  #16  
 
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Originally Posted by SunLover

Just guessing that EVA is getting reimbursed to do so. It’s really a flying commercial for the Kitty brand after all.


SunLover
Actually, BR paid a license fee to Sanrio but it's a true collaboration between the two companies as it goes beyond just simple logo jet.

But Kitty has a completely different cultural context in Taiwan so it's not usual for serious business to want to be associate it with it.

There is even a Hello Kitty beer: http://www.ttbc.com.tw/products.asp?ID=29&cate=1

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Old Sep 5, 2013, 8:58 pm
  #17  
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http://www.youtube.com/watch?v=nRNPxb9pC7Y has some behind the scenes stuff for the food, service items and duty-free items.

For those of you who can't stand Kitty on long haul flights, EVA and Kitty have prepared this for you:


Last edited by username; Sep 5, 2013 at 9:17 pm
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Old Sep 5, 2013, 8:59 pm
  #18  
 
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To vomit into kitty bag cause you can't stand kitties?
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Old Sep 8, 2013, 2:05 am
  #19  
 
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Originally Posted by tommy525
Not really if you think about it. EVA is heavily Japanese influenced via Evergreen , which is very Japanese influenced.
Yes, and IIRC BR had some assistance from NH during its founding.

When you consider NH's string of Pokemon jets, it's not really surprising that BR eventually did the same.
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Old Sep 8, 2013, 2:08 am
  #20  
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I wonder after each of these flights,
What's the average % of pillows actually remain on board and not in pax' hand carries?

http://www.flyertalk.com/forum/asian...-stealing.html
http://www.flyertalk.com/forum/singa...sq-flight.html
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Old Sep 8, 2013, 9:16 pm
  #21  
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Originally Posted by CanucksHKG
I wonder after each of these flights,
What's the average % of pillows actually remain on board and not in pax' hand carries?

http://www.flyertalk.com/forum/asian...-stealing.html
http://www.flyertalk.com/forum/singa...sq-flight.html
I think it is sort of expected - the video I posted basically have BR staff and FA say that all the Kitty stuff, especially the stuff in the bathroom, disappear quickly on those flights and they have to keep replenishing them.

Some of us collect airline stuff and we just can't help it If you have been to an airline collectable show, you will know what I am talking about... I personally would not take blankets and pillows because you don't know where they have been and that is a little excessive.

When I went to an aviation industry show in China in the 90s, a company was even selling store anti-theft devices as people were stealing lifevests from the planes. I bet if EVA had Hello Kitty life vests, they would be all gone Of course, no life vest = no departure so that would not be smart to do.
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Old Sep 9, 2013, 4:51 am
  #22  
 
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Originally Posted by snic
The fat cats over at EVA might think their hare-brained hairball of a branding initiative is just the cat's meow, but I think a $50 million airplane should not look like a toddler's toy. In Royal Laurel class, the businessmen are so upset by being ingested by a giant flying feline that they don't even cat-call the flight attendants anymore. And just catty-corner away, over in economy class, there's not even enough room to swing a dead cat.

I'd love to have been in the boardroom when the CEO let this cat out of the bag. He might like to think he's just the cat's pajamas, but a taste of my tongue (everyone says it's as sharp as a cat-o-nine-tails) would have made him think twice about this monstrosity of a branding idea that the cat dragged in. You know me - I don't play cat and mouse, I go straight for the kill. Oh, he would have felt like a cat on a hot tin roof, after I got done with him, let me tell you. Like they say, the cat's always very dignified until the dog comes by.

All I can say is, I'm flabbergasted. The cat has definitely caught my tongue.
Nice job with all the references! Are there more than 12? That darn cat!!!
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Old Sep 9, 2013, 7:30 pm
  #23  
 
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Originally Posted by Stratoliner777
Nice job with all the references! Are there more than 12? That darn cat!!!
Yeah, this stuff is like catnip for me. If I had 9 lives, I'd spend the lion's share of them engaging in this kind of catty exchange. Can the leopard change its spots? Of course not.

I realize this sort of post might make some people catatonic, but I find it cathartic, and I hope all this serves as some sort of catalyst for change. But for now I'd better stop my caterwauling, because I'm too busy to waste my time with this: I have to pack for my trip to the Catskills.

Goodbye, Kitty!
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Old Sep 12, 2013, 10:43 am
  #24  
 
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Anyone got a photo of the Hello Kitty 77W yet? Surely someone must have spotted it leaving the paint hangar...

Inaugural to LAX is less than a week away. Hopefully someone can catch her over the park by the In-N-Out...
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Old Sep 12, 2013, 1:48 pm
  #25  
 
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Originally Posted by warreng24
Anyone got a photo of the Hello Kitty 77W yet? Surely someone must have spotted it leaving the paint hangar...

Inaugural to LAX is less than a week away. Hopefully someone can catch her over the park by the In-N-Out...
I found this article a few days ago and it includes some details
http://focustaiwan.tw/news/asoc/201309060037.aspx

LAX is pretty well documented by plane spotters. I'm sure they'll get lots of pictures of it when it is landing and while it is at the party. Plus you got people like SpeedbirdHD shooting youtube videos at LAX all the time.
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Old Sep 13, 2013, 11:43 am
  #26  
 
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Originally Posted by CanucksHKG
I wonder after each of these flights,
What's the average % of pillows actually remain on board and not in pax' hand carries?

http://www.flyertalk.com/forum/asian...-stealing.html
http://www.flyertalk.com/forum/singa...sq-flight.html
not gonna lie...if I was on this flight something Hello Kitty branded might end up in my carry-on but I'd probably at least ask the FA.
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Old Sep 16, 2013, 10:41 pm
  #27  
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Good news for those who don't like Kitty - apparently this plane has more than just Kitty It has "Hello Kitty、丹尼爾、美樂蒂、酷洛米、Little Twin Stars、大耳狗喜拿、布丁狗、酷企鵝等19位知名的卡通肖像" - 19 Sanrio characters.... I guess most of us have no idea what they are. I think "丹尼爾" is Dear Daniel - Kitty's boyfriend.

EVA news release said that this one is done via paint rather than stickers as the plane will be in the air much longer and they were not sure if the stickers would work.
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Old Sep 17, 2013, 7:33 am
  #28  
 
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Kitty has a boyfriend? Named "Dear Daniel"?

I'm going to need one of those Hello Kitty sick bags real soon.
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Old Sep 17, 2013, 7:44 pm
  #29  
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Schedule is out:

Starting 9/18:

BR 16 TPE-LAX: Wed, Fri, Sun

BR 15 LAX-TPE: the return flight - Wed/Fri/Sun on winter schedule and Thu/Sat/Mon on non-winter schedule

Stupid schedule - it will be dark in LAX the whole time it is there. How is that going to generate publicity?

Amazingly, I happen to have a booking on one of the BR 15s in November

Here is the brochure: http://evakitty.evaair.com/Downloads/html/index.html

Last edited by username; Sep 17, 2013 at 8:01 pm
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Old Sep 17, 2013, 7:58 pm
  #30  
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Originally Posted by snic
Kitty has a boyfriend? Named "Dear Daniel"?

I'm going to need one of those Hello Kitty sick bags real soon.
The Chinese website implies they are going out but the English website says:
This sensitive and naïve boy finds wonder in even the smallest things, and pays special attention to how he looks – very trendy! Daniel and Kitty have known each other since they were babies, but he went to Africa with his father who is a photographer. After traveling the globe, Daniel finally left from New York to return to meet Kitty again. He still hasn’t lost any of his dancing skills!
See http://evakitty.evaair.com/en/Characters.aspx - he wears EVA Green overall
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