Real life benefits of Platinum?
#1
Original Poster
Join Date: Aug 2017
Location: Manchester/London
Programs: Skywards Plat, Bonvoy Titanium
Posts: 1,226
Real life benefits of Platinum?
For the last few months I have been around 20k short of achieving Plat. I have an upcoming flight in J (saver) which will take me down to 12,500. This will mean I have until the end of August to earn the additional tier miles, however, I do not have any travel plans so it would purely be a 'tier run'.
I have been flying pretty much every 3 to 4 weeks since November, all at my own expense. To say I am getting a bit tired with Emirates would probably be an understatement but I will avoid going in to a rant.
My question therefore - is there a significant real life difference between Gold and Plat? I am particularly interested in Op-up experience NOT on Flex/Flex+ tickets from Y to J?
I am looking to cut back on costs this year, which means a lot less travel in J and also reduce the amount of economy Flex+ tickets purchased, however, I wont be cutting back on travel in general. So I am at a bit of a cross roads - achieve plat and stick with EK for at least another year or forget about loyalty and find the cheapest flights/most suitable flight time/duration, moving forwards.
I have been flying pretty much every 3 to 4 weeks since November, all at my own expense. To say I am getting a bit tired with Emirates would probably be an understatement but I will avoid going in to a rant.
My question therefore - is there a significant real life difference between Gold and Plat? I am particularly interested in Op-up experience NOT on Flex/Flex+ tickets from Y to J?
I am looking to cut back on costs this year, which means a lot less travel in J and also reduce the amount of economy Flex+ tickets purchased, however, I wont be cutting back on travel in general. So I am at a bit of a cross roads - achieve plat and stick with EK for at least another year or forget about loyalty and find the cheapest flights/most suitable flight time/duration, moving forwards.
#2
Join Date: Aug 2012
Location: MAN DXB ✈️
Programs: Skywards Gold
Posts: 6,831
For the last few months I have been around 20k short of achieving Plat. I have an upcoming flight in J (saver) which will take me down to 12,500. This will mean I have until the end of August to earn the additional tier miles, however, I do not have any travel plans so it would purely be a 'tier run'.
I have been flying pretty much every 3 to 4 weeks since November, all at my own expense. To say I am getting a bit tired with Emirates would probably be an understatement but I will avoid going in to a rant.
My question therefore - is there a significant real life difference between Gold and Plat? I am particularly interested in Op-up experience NOT on Flex/Flex+ tickets from Y to J?
I am looking to cut back on costs this year, which means a lot less travel in J and also reduce the amount of economy Flex+ tickets purchased, however, I wont be cutting back on travel in general. So I am at a bit of a cross roads - achieve plat and stick with EK for at least another year or forget about loyalty and find the cheapest flights/most suitable flight time/duration, moving forwards.
I have been flying pretty much every 3 to 4 weeks since November, all at my own expense. To say I am getting a bit tired with Emirates would probably be an understatement but I will avoid going in to a rant.
My question therefore - is there a significant real life difference between Gold and Plat? I am particularly interested in Op-up experience NOT on Flex/Flex+ tickets from Y to J?
I am looking to cut back on costs this year, which means a lot less travel in J and also reduce the amount of economy Flex+ tickets purchased, however, I wont be cutting back on travel in general. So I am at a bit of a cross roads - achieve plat and stick with EK for at least another year or forget about loyalty and find the cheapest flights/most suitable flight time/duration, moving forwards.
F lounge access in Dxb and select outstations
ability for SPACE upgrades from y to j on select flights when no availability exists
better call desk
gold card to gift
its really not worth the extra 100k tier miles
#3
Join Date: Jul 2017
Location: AU
Programs: EK platinum, ET, SAS
Posts: 542
Totally agree.
I attain platinum by virtue of my chosen frequency and class of travel. I would never go out of my way to do that extra 'tier miles run' purely to make the 150K tier miles. If Emirates were really smart about it, they would make the platinum benefits something REALLY worth having. That would be a much better driver for people to spend that extra amount to make it to platinum.
For me, the only real benefit is access to the DXB F lounge, but many plats like myself tend to fly F most of the time anyway. I feel it's time Emirates really made platinum a tier level WORTH ATTAINING. The latest incentives are mediocre and unattainable for many. Yes, I will probably be able to roll over my excess tier miles into the next 12 month period, but my flight frequency and class of travel ensures I will make platinum anyway, without rolling over an excess. So all I'm doing is accumulating excess tier miles with no incentive. Benefits such as a number of guaranteed upgrades each year, and reduced miles for further upgrades without the condition of very high spend limits, would definitely interest people.
It just doesn't seem very sparkly making it to platinum, and I wish it did. I would be interested to hear opinions from other platinums (platina?) and from those tantalisingly close to 150K tier miles.
#4
Join Date: Aug 2012
Location: MAN DXB ✈️
Programs: Skywards Gold
Posts: 6,831
Totally agree.
I attain platinum by virtue of my chosen frequency and class of travel. I would never go out of my way to do that extra 'tier miles run' purely to make the 150K tier miles. If Emirates were really smart about it, they would make the platinum benefits something REALLY worth having. That would be a much better driver for people to spend that extra amount to make it to platinum.
For me, the only real benefit is access to the DXB F lounge, but many plats like myself tend to fly F most of the time anyway. I feel it's time Emirates really made platinum a tier level WORTH ATTAINING. The latest incentives are mediocre and unattainable for many. Yes, I will probably be able to roll over my excess tier miles into the next 12 month period, but my flight frequency and class of travel ensures I will make platinum anyway, without rolling over an excess. So all I'm doing is accumulating excess tier miles with no incentive. Benefits such as a number of guaranteed upgrades each year, and reduced miles for further upgrades without the condition of very high spend limits, would definitely interest people.
It just doesn't seem very sparkly making it to platinum, and I wish it did. I would be interested to hear opinions from other platinums (platina?) and from those tantalisingly close to 150K tier miles.
I attain platinum by virtue of my chosen frequency and class of travel. I would never go out of my way to do that extra 'tier miles run' purely to make the 150K tier miles. If Emirates were really smart about it, they would make the platinum benefits something REALLY worth having. That would be a much better driver for people to spend that extra amount to make it to platinum.
For me, the only real benefit is access to the DXB F lounge, but many plats like myself tend to fly F most of the time anyway. I feel it's time Emirates really made platinum a tier level WORTH ATTAINING. The latest incentives are mediocre and unattainable for many. Yes, I will probably be able to roll over my excess tier miles into the next 12 month period, but my flight frequency and class of travel ensures I will make platinum anyway, without rolling over an excess. So all I'm doing is accumulating excess tier miles with no incentive. Benefits such as a number of guaranteed upgrades each year, and reduced miles for further upgrades without the condition of very high spend limits, would definitely interest people.
It just doesn't seem very sparkly making it to platinum, and I wish it did. I would be interested to hear opinions from other platinums (platina?) and from those tantalisingly close to 150K tier miles.
#5
Original Poster
Join Date: Aug 2017
Location: Manchester/London
Programs: Skywards Plat, Bonvoy Titanium
Posts: 1,226
Thanks for the replies.
I am aware of the advertised benefits, I am looking for more information on experience travelling in economy as a Plat and Op-up experience on cheaper tickets.
I dont expect a song and a dance but I don't feel like there is any difference any more between blue and gold once you are on board. I have probably been greeted twice out of about 20 flights, whilst this is not essential, I do miss the days of little perks such as slippers from F or even frequently asked if I want a drink, just a little reminder that you are valued as a loyal customer. These days the crew don't even answer the call button, they are too busy nursing hangovers at the back.
I am aware of the advertised benefits, I am looking for more information on experience travelling in economy as a Plat and Op-up experience on cheaper tickets.
I dont expect a song and a dance but I don't feel like there is any difference any more between blue and gold once you are on board. I have probably been greeted twice out of about 20 flights, whilst this is not essential, I do miss the days of little perks such as slippers from F or even frequently asked if I want a drink, just a little reminder that you are valued as a loyal customer. These days the crew don't even answer the call button, they are too busy nursing hangovers at the back.
#6
Join Date: Jul 2017
Location: AU
Programs: EK platinum, ET, SAS
Posts: 542
#7
Join Date: Mar 2010
Location: CPT SA
Programs: EK Plat
Posts: 196
Agree there is no real benefit. The only tangible “benefit” for me has been much better service from the call centre. That’s about it! But when needed, it was extremely useful and they were much more proactive.
#8
Join Date: Jan 2010
Posts: 9,307
From a lowly Gold, Platinum does seem to offer quite a lot, hence the big difference in miles to achieve it. No mileage expiry plus the higher Tier Bonus on miles and being higher in the op-up queue regardless of ticket type purchased would be valuable to me.
If you have a partner or whatever who would use it, the Gold Card nomination is another good one.
If you have a partner or whatever who would use it, the Gold Card nomination is another good one.
#11
Original Poster
Join Date: Aug 2017
Location: Manchester/London
Programs: Skywards Plat, Bonvoy Titanium
Posts: 1,226
#12
Join Date: Nov 2013
Posts: 5,454
- drink enough in the F lounge (or eat from the kitchen)
- use the free spa / shoe shine
- use the extra 4kg of baggage
- be on overbooked flights enough to get to the top of the upgrade queue
#13
Join Date: Jul 2017
Location: AU
Programs: EK platinum, ET, SAS
Posts: 542
From a lowly Gold, Platinum does seem to offer quite a lot, hence the big difference in miles to achieve it. No mileage expiry plus the higher Tier Bonus on miles and being higher in the op-up queue regardless of ticket type purchased would be valuable to me.
If you have a partner or whatever who would use it, the Gold Card nomination is another good one.
If you have a partner or whatever who would use it, the Gold Card nomination is another good one.
I'm not sure that in reality platinum do get first bite for an upgrade. Emirates has intimated they do, but I suspect that in reality they have instructed the op-up gods to give upgrades to random blue, silver and gold members to give them a pleasant surprise and hopefully a future addiction to higher class seats. This makes good sense in any long term strategy to sell more premium seats.
I do feel that Emirates considers platinums as captured, and the aforementioned alternative strategy makes much more sense from a revenue perspective. They have rightly determined that rewarding the loyalty of people who will preferentially buy premium tickets anyway, does not increase the number of premium tickets sold. So they are covertly using the op-up contrary to how it is officially supposed to be allocated.... IMHO.
Last edited by BadoRas; Jul 24, 2019 at 8:09 am
#14
Join Date: Jan 2010
Posts: 9,307
I'm not sure that in reality platinum do get first bite for an upgrade. Emirates has stated they do, but I suspect that in reality they have instructed the op-up gods to give upgrades to random blue, silver and gold members to give them a pleasant surprise and hopefully a future addiction to higher class seats. This makes good sense in any long term strategy to sell more premium seats.
#15
Join Date: Jan 2017
Programs: EK Plat
Posts: 244
I am not sure when it changed but the benefit is no longer quite as useful. As far as I understand it, some revenue management software now decides and you can only check if there is availability after you have booked the ticket. There appears to be no way of predicting the outcome; I got refused on a flight which was J7 C7 I7 O7 (and eventually upgraded at the airport) but recently had success for an upgrade on a flight which was J4 C0 I0 O0 during a major sports event (and the flight was eventually overbooked in J).
In theory I suppose it should be possible to buy a Flex Plus ticket to check and then cancel it but I am unsure if the software considers initial booking fare bucket when opening upgrade space.