BOS-DXB 85% Load Factor for first three weeks in March.
#16




Join Date: Nov 2013
Posts: 5,482
Agreed; many people seem to forget that DXB is not a big O&D destination (except from the UK!) - EK are selling USA-DXB-x where fares are much more competitive. Terminating in DXB is going to cost you a big premium for a direct ULH as they have no trouble filling the flight with connecting pax.
#17
Suspended
Join Date: Aug 2005
Location: BOS
Posts: 15,027
That's true. I just checked random dates in November for BOS-DXB-BOM rt and EK is the cheapest at $4690 ai (11/6-11/14). However, at 30 cpm it is by no means a bargain.
#18




Join Date: Nov 2013
Posts: 5,482
Booking 6 months in advance indicates that you are 1) willing to pay a premium for a specific date that you are going to lock in right now and 2) have a higher probability of having to cancel or change plans. Great opportunity for a revenue manager: you've got a pax willing to pay a premium and a long time period for cancellation or change events to occur for additional revenue.
Worst case, they earn cancellation fee with margins in the 90%s, best case, the pax makes a lot of changes, and still flies the sectors paying a premium price with change fees with no opportunity cost of revenue as the price is already high (except if they missed out on a change to an even higher fare bucket, but that's icing on the cake). They balance this with known difficulty in filling the seat with alternative business in case the pax doesn't fly - that can be adjusted closer to time by changing fares or talking to sales and marketing about any kind of promotions that need to be targeted on the market.
For us though, 4690 USD all in may or may not be worth it!
#19
Suspended
Join Date: Aug 2005
Location: BOS
Posts: 15,027
The dark arts of revenue management at work!
Booking 6 months in advance indicates that you are 1) willing to pay a premium for a specific date that you are going to lock in right now and 2) have a higher probability of having to cancel or change plans. Great opportunity for a revenue manager: you've got a pax willing to pay a premium and a long time period for cancellation or change events to occur for additional revenue.
Booking 6 months in advance indicates that you are 1) willing to pay a premium for a specific date that you are going to lock in right now and 2) have a higher probability of having to cancel or change plans. Great opportunity for a revenue manager: you've got a pax willing to pay a premium and a long time period for cancellation or change events to occur for additional revenue.
I checked EVERY MONTH until EOS and the fare is $4690 regardless.
#20




Join Date: Nov 2013
Posts: 5,482
Whilst I may personally think that 4690 might be a tad high for BOS-DXB-BOM, I would argue that EK are making profits on the route at good yields. I don't think EK's revenue managers are stupid - well, apart from maybe that CRK route, but shrug, no one is perfect!
#21
Suspended
Join Date: Aug 2005
Location: BOS
Posts: 15,027
As the time approaches to dates where they need to turn all the tentatives and probables into confirmed seats, then they will start to look at pricing and see if they need to adjust (or hold steady if they have information that makes them think there will be last minute demand, e.g. events occurring in BOS or across the cities where the majority of BOS originating pax terminate in, which of course they have good data for). They then adjust fares and marketing and watch the effect on loads. If they still need to do other things - that's when we see these short window sale fares, or targeted offers and upgrade emails.
The fare is $4690 regardless if you depart and return in July, August, September, October, November, December, etc.
There seems to be no "fare adjusting" whatsoever for closer or further away dates.
It is almost as if the guy in charge of yield management on the BOS-BOM route decided to just pick a number, let the computer apply it to any and all dates, turn the computer off, and go home.
#22




Join Date: Nov 2013
Posts: 5,482
I think we have different perspectives on our timescales - I think in the absence of any hard seasonality data for ex-BOS departures, anything above 1 month out is going to be regarded as "tentative", so they are applying one standard fare (in this case 4690USD) and seeing how it works out. Perhaps I have painted a picture of revenue managers as being exact data scientists who have finely tuned algorithms and methodologies behind their pricing decisions - all the revenue managers I know, whilst they have a lot of data and heavy lifting done for them by complicated revenue management software, still sometimes just throw things at the wall and hope it sticks! In the case of this route, 85% load factor in the first three weeks seems to indicate they are doing something right: whether their internal yield targets have been hit, we shall never know!
#23
Suspended
Join Date: Aug 2005
Location: BOS
Posts: 15,027
I think we have different perspectives on our timescales - I think in the absence of any hard seasonality data for ex-BOS departures, anything above 1 month out is going to be regarded as "tentative", so they are applying one standard fare (in this case 4690USD) and seeing how it works out. Perhaps I have painted a picture of revenue managers as being exact data scientists who have finely tuned algorithms and methodologies behind their pricing decisions - all the revenue managers I know, whilst they have a lot of data and heavy lifting done for them by complicated revenue management software, still sometimes just throw things at the wall and hope it sticks!
#24




Join Date: Nov 2013
Posts: 5,482
Pretty much - makes sense to start with a high base price and then adjust down through promotions if it's too high. Much harder to start with low fares and adjust higher - from a pax point of view, you aren't getting anything more for your money. Well, in fact, you aren't, haha!
#25
Join Date: Nov 2011
Location: LPB
Programs: Skywards Gold, Miles & More, SPG, Marriott
Posts: 410
The exchange issue is a problem, yes. But the other way (DXB-EZE-DXB), tickets are about half the price. So exchange rates don't fully account for it.
#26
FlyerTalk Evangelist
Join Date: Aug 2011
Location: Austin, Texas
Programs: Airline nobody. Sad!
Posts: 26,062
Ex-DXB tickets would likely be sold in AED, possibly USD. But AED is effectively pegged to the USD, and both currencies are easy enough for EK to deal with. Hence the lower price. At 40% inflation, plus the consumer being able to trade at the more favorable blue market ARS/USD rate, charging twice the price to originate in EZE makes a lot of sense to me. Particularly if the government enacts restrictions similar to those in Venezuela. But we are getting way off topic here
.

