So do you think it's worth waiting in line for?

Personally no - pricy buzz for yogurt.

It'll close down in about a year I'd guess...

Consider this market they are in. PinkPerry's in L.A....warm weather, a healthy alternative to traditional yogurt, plus packed with nuts and fresh fruits... those L.A folks don't mind paying $5 bucks for that.

People thought it was funny when Starbucks wanted to charge...HOW MUCH for a cup of coffee? Now look at them. Then others poked fun charging HOW MUCH for bottled water that is otherwise free from a tap? Look at the bottled water industry. Vitamin Water? $1.50 for a bottled water with trace amounts of vitamins.... people buying it up like crazy.

So PinkBerry is doing something right. There are threads elsewhere in the thread talking about many other competitors, including a big one based oin Korea.

Go buy 1 pinkberry for yourself OP. =)

Actually Pinkberry is suffering through a massive PR problem, since what they are selling ain't legally "yogurt", it originates from some mysterious powdered mix. The SoCal press and blogs are having a field day. In fact if you visit Pinkberry's website, they have removed any reference to it being yogurt, and put up this announcement:
http://www.laobserved.com/archive/20..._legal_jam.php

http://www.latimes.com/business/la-f...ack=crosspromo

Pinkberry is under a lawsuit since their "concoction" cannot legally be labeled yoghurt in California. The owners have apparently also threatemed the owners of KiwiBerri for knocking them off despite the fact that Pinkberry is pretty much a copy of Red Mango in Seoul. Personally I don't find it particularly tasty- the NYC one is always packed and now there's another location on 81st/2nd (less packed).

I came across this analysis of the Pinkberry song- pretty amusing!

Over-Analyzing The Frozen Yogurt Theme Song

Listen to the Pinkberry frozen yogurt song
http://www.pinkberry.com/00_main.html

Created for the Los Angeles sensation of Pinkberry, this cheery, catchy, annoying, repetitive little ditty plays in all of Pinkberry�s stores, which is fine for those walking in and out for a minute � but borders on Chinese water torture for those who have to work there. But besides looking into the torture such a song might be for Pinkberry workers county-wide, I would rather spend my time over-analyzing the lyrics to their catchy tune�

�so all of us might get a glimpse into just what Pinkberry executives were going for.

Creating a song that airs on the radio is one thing. That�s entertainment. But creating a song that only plays (over and over and over again) in a frozen yogurt shop has got to be vetted. It�s got to be safe. Unvulgar. Listenable for all ages, races and sexual orientations. It�s got to go through legal channels, it�s got to be approved, and every line has to be checked and double-checked just in case.

And so, to the best of my ability, I would like to give you a little insider�s look as to why the lyrics say what they do by using quotes from actual Pinkberry employees, customers and a variety of other educators who chimed in on today�s over-analyzation.

Without further adieu � open your eyes and your mind:

Sorry ice cream,
I�m dreaming of a different dessert.

According to employees of Pinkberry, �lawyers at headquarters were worried that in the event ice cream had a lawyer, the cream might sue the �Berry � so they apologized right out of the gate just to be safe.�

Pinkberry shaved ice and frozen yogurt.
It doesn�t feel like I�m cheatin�,
when I�m eatin� it,
cause it�s healthy.
I feel better already.

Without providing boring testimonials, Pinkberry executives wanted to �subliminally convince people they�d feel better just by eatin� it.� By incorporating the rhythmic repetition of cheatin� and eatin�, �it revs up people�s appetite and makes them hungry,� says UCLA Professor of Psychology Dr. J Eldow.

Tart and sweet,
fresh and airy,
blue and black,
straw and raspberry.
Succulent mango,
tangy kiwi or pineapple
top it up!

Because Pinkberry is such a strange new kind of flavor (non-dairy plain tangy frozen yogurt), the creative minds behind the Pinkberry theme song suggested providing a slew of adjectives to describe the treat. Tart. Sweet. Fresh. Airy. But something strange, it seems, slipped through. �We don�t have any blue toppings or black toppings that are fruits,� says a Pinkberry employee. Seemingly, someone is trying to create an equal opportunity song, where blue people and black people don�t feel left out.

Swirly and fluffy
exquisite dream.

According to etymologists (people who study words and the creation of words), �airy and swirly and fluffy all mean the same thing, which makes this song extremely repetitive.� But according to Pinkberry workers, �Airy has to do with thickness. Swirly is the shape. And fluffy has to do with fluffness.� Good work, Pinkberriers.

Sorry ice cream,
I�m on my way to Pinkberry!
Sorry ice cream,
Im on my way to�
P I N K B E R R Y, Pinkberry
P I N K B E R R Y, Pinkberry
P I N K B E R R Y, Pinkberry
P I N K B E R R Y, Pinkberry.
More apologies. Two more times, �as a result of worried lawyers, still concerned that if ice cream had a lawyer, they�d come after the Pinkberry family with guns blazing.�

I wonder should i get it plain or green tea,
it doesn�t matter to me.
Don�t care how long i have to wait,
I like it in the rain or in the wintertime,
like a burst of sunshine.

After the West Hollywood store created havoc (i.e. long lines, parking nightmares, residents complaining to the city), the Pinkberry entrepreneurs wanted to make sure people were prepared for what they were about to experience. Thus, when the song was created (but after the West Hollywood issues), they included yet another subliminal disclaimer regarding long lines, incliment weather, and patrons who can�t seem to decide between plain or green tea � �one of the biggest reasons for long lines,� says staffers.

Good for my body,
good for my mouth,
good for my mind,
good with the family,
good with a friend,
with a lover or alone.

Funnily enough, �patrons often ask silly questions about the yogurt,� says Pinkberry staffers in the West Hollywood store. �A lot of people ask if it�s good for them and good for their family.� But even weirder questions? �It�s weird � people ask if they should buy some for a lover or just eat it all alone.� Mystery solved as to why those lyrics are included.

It�s an obsession,
pure and delightful,
simple and heavenly,
and guilt free.
Yummy.
Pinkberry.

More adjectives. �Our boss loves adjectives. He also loves MAD LIBS.�

Sadly enough, all this over-analyzing has still not removed the song from my skull. I only hope that by the time you finish this post (and finish listening to this song) that you, too, will be trapped in the fluffy, airy, tart and tangy hell I�m currently living in.

I curse you, Pinkberry.

C U R S E Y O U, curse you.

Overheard at Pinkberry:

Guy: �Have you tasted this new PinkBerry frozen yogurt thing?�
Girl: �Is that the place that only has two kinds of yogurt?�
Guy: �Yeah. Regular and green tea.�
Girl: �Oh, yeah I tasted it. It sort of tasted like pee.�
Guy: �The regular or the green tea?�
Girl: �Yeah, I only tried the green tea kind.�
Guy: �Ohhhh. Well, the regular kind is good. It doesn�t taste like pee too much.�

cancel

I've never seen a PinkBerry. I'll have to go find out what it is.

In any case, there's no way it can be better than Golden Spoon.

I thought nobody cared about this thread!!!
Well Pink Berry has been opened for at least 2 years now in LA. I personally think it's great but it's way over priced for what it is. I am aware of the law suits and stuff, it's just crazy how pink berry is taking over LA. Is it the same in NYC?

Whats Golden Spoon?

Everone cares about Pinkberry!!

In NYC the Pinkberry craze has flourished in K-town but not as crowded on the UES. There is also one in Chelsea but don't know too much about that situation.

To quote the LA Times:

"Pinkberry addicts come from Los Feliz, the Valley, South Bay and Beverly Hills to get their fix. They circle their cars around the neighborhood looking for parking and wait patiently in 20-minute lines that have been known to go up the block and around the corner.

It has been called "Crackberry" and "frozen heroin juice" by its fans and detractors because many of the college kids, television writers and well-to-do families who cheerfully queue up as many as four nights in a single week agree with food blogger Rosie O'Neill, who wrote recently: "I would get Pinkberry IV'ed into my veins if I could."

For neighbors, there is Pinkberry trash on their lawns, and sometimes Pinkberry customers too. The angriest of the neighbors stand outside at night to remind yogurt lovers that the street is all permit parking, and they will be ticketed if they park illegally. But even that doesn't always work.

"The bottom line is the customers that go to Pinkberry don't mind paying $68 for a tub of yogurt," said Huntley Avenue resident Oliver Wilson, handily adding the price of a parking ticket to the $7.45 cost of a large yogurt. "It's all Escalades and Mercedes and BMWs. You tell them, 'Don't park here,' and they do. They can afford it."

Pinkberry has apparently been acquired by Disney who have tons of more locations planned.

The best frozen yogurt ever.

They're all over So Cal and you can find a few in other states http://www.goldenspoon.com/services.asp

Hey, I was going to say that!

What's also great is that they normally have 6-8 flavors on tap, and you can sample before you buy. And they load the toppings.

This craze has passed me by. Or rather, I have passed *it* by -- last Saturday around 8:30 the line for the Pinkberry on W. 32nd, the main drag of NYC's Koreatown, was such a mob that I could barely get down the block. But 100 steps away on the other side of Fifth Avenue, all but deserted, was a place called Crazy Bananas, also serving frozen yoghurt. Vanilla is the only flavor and the free sample was quite tasty: nicely tangy, with a barely icy texture suggesting either low sugar content (confirmed by the taste) or low turnover (also likely, since there were only two other customers in the store). I'll go back but they may not make it through the summer if they don't develop some buzz, which Pinkberry obviously has in spades. Guess I'll have to try them -- provided the line isn't too long.

I might have to try it out. Too bad there's none around my area. What's their best flavor?