Marketing Fail - McWrap?
Apr 22, 2013 | 11:00 pm
#2
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MCD has same store sales being even or down and franchisees mad over the Dollar Menu.
They want Market Share over franchisee success.
Apr 22, 2013 | 11:32 pm
#4
Join Date: Oct 2004
Location: PDX
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The premium McWraps were introduced here last week at a $2/ea. promo price. I tried them twice and neither were anything I'd pay $3.99 for at the regular price, and I'd have to be desperately hungry to buy another one on sale.
The English cucumber slices tasted odd, and the lettuce was completely wilted by the time I was within the bottom third of the wrap.
The English cucumber slices tasted odd, and the lettuce was completely wilted by the time I was within the bottom third of the wrap.
Apr 23, 2013 | 7:33 am
#5
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I kind of like the wraps. Maybe have one ever 2 months or so. Diet Coke + the chicken wrap. Kind of tasty every now and then... (I must have had smaller wraps...they're about $1.50 regular price.)
If it weren't for the $1 any size soft drinks, I'd probably never visit a McDonald's outside of a long roadtrip. That's literally the only reason I pull into the drive-thru. Once there, I may or may not add on a food item...
I had always assumed that the dollar menu was a huge success for them. It has been years since I've visited either a Burger King or Wendy's outside of a roadtrip.
If it weren't for the $1 any size soft drinks, I'd probably never visit a McDonald's outside of a long roadtrip. That's literally the only reason I pull into the drive-thru. Once there, I may or may not add on a food item...
I had always assumed that the dollar menu was a huge success for them. It has been years since I've visited either a Burger King or Wendy's outside of a roadtrip.
Apr 23, 2013 | 7:55 am
#8
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Apr 23, 2013 | 8:03 am
#9
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It has been a long time since I bought food in one, I think it would have been a grilled cheese with apple slices (yes, a happy meal) when we stopped out of loo-break / hunger break necessity on a long road journey.
Apr 23, 2013 | 8:10 am
#10
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The $ drinks are good if the dispensers are properly calibrated
I still think McD's bfast options are decent if I don't have time for IHOP
I've been meaning to try the premium wraps
I still think McD's bfast options are decent if I don't have time for IHOP
I've been meaning to try the premium wraps
Apr 23, 2013 | 8:27 am
#11
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Get rid of the $1 soda and we probably don't go to mcdonald outside the occasional egg mcmuffin (I hear they have a new egg white one that I'll try next time)
Apr 23, 2013 | 11:00 am
#13
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I tried one of their premium chicken wraps and it was ok. Not sure I would ever need to try it again unless they had a coupon. I am happy with their value menu.
Apr 23, 2013 | 11:02 am
#14
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I don't think anyone has commented on the linguistic challenge of a "silent w" McWrap.
Nova, anyone?
Nova, anyone?
Apr 23, 2013 | 11:31 am
#15
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