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Marketing Fail - McWrap?

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Marketing Fail - McWrap?

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Old Apr 23, 2013 | 12:32 pm
  #16  
 
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Originally Posted by fzwinter
Just saw a McDonald's commercial for the McWrap. Given that the W is silent, is this really a good name for this product?
Are "truth in advertising" laws finally being enforced?

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Old Apr 23, 2013 | 2:26 pm
  #17  
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Originally Posted by dolcevita
Are "truth in advertising" laws finally being enforced?

If that were the case, most everything sold by that chain (drinks notwithstanding) would be a "McWrap"
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Old Apr 23, 2013 | 7:32 pm
  #18  
 
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If you intended this to be a serious question:

The pronunciation of "Mc" is not changed by what follow it. So pronouncing or not pronouncing the dubya is irrelevant.

(Actually, with a name like McCoy, the first c is silent, and what follows the Mc does make a difference when Mc is followed by C or K or L.)

(Also the Mc can be pronounced like mak or mek depending on what follows the Mc. And the dictionary writes that mek with an upside down e.)

(I'm sorry I posted this. It's too complicated. )

Last edited by Bobster; Apr 23, 2013 at 7:42 pm
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Old Apr 23, 2013 | 9:00 pm
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Hmm, I don't usually eat at MacDo, but when I was a student in Vienna (a couple years ago) they had some shredded beef wrap with crispy onions and sour cream type sauce.

I'd be lying if I said I didn't enjoy that tasty wrap a few times before leaving that glorious city.
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Old Apr 24, 2013 | 12:01 am
  #20  
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Originally Posted by Bobster
If you intended this to be a serious question:

The pronunciation of "Mc" is not changed by what follow it. So pronouncing or not pronouncing the dubya is irrelevant.

(Actually, with a name like McCoy, the first c is silent, and what follows the Mc does make a difference when Mc is followed by C or K or L.)

(Also the Mc can be pronounced like mak or mek depending on what follows the Mc. And the dictionary writes that mek with an upside down e.)

(I'm sorry I posted this. It's too complicated. )
If you say it fast, it comes out McCrap. And no, it wasn't a real serious question but rather just an interesting observation.
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Old Apr 24, 2013 | 11:12 am
  #21  
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It's a wrap
It's from McDonalds

Of course they will call it McWrap

Not really sure how that's a marketing fail, even if you never heard of it, when you hear the name McWrap, doesn't matter is the W is silent or not, you will immediately think "Gee, McDonalds muse be making a Wrap now"
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Old Apr 24, 2013 | 3:13 pm
  #22  
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Now that this thread has been aptly moved to Dining Buzz:

DiningBuzz! A forum for general restaurant and bar discussion.
if you have observations or questions about thread placement or moderation, or wish to have a kerfuffle with another poster, please feel free to do so via PM. Let's stay on-topic concerning the joys of the McWrap Thanks!

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Old Apr 24, 2013 | 9:24 pm
  #23  
 
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Originally Posted by cordelli

Not really sure how that's a marketing fail, even if you never heard of it, when you hear the name McWrap, doesn't matter is the W is silent or not, you will immediately think "Gee, McDonalds muse be making a Wrap now"
No, I think "How appropriate!" when I hear the word "McCrap".
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Old Apr 24, 2013 | 10:38 pm
  #24  
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Surely its a better name than the McFizz...
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Old Nov 13, 2013 | 10:12 am
  #25  
 
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Advertising suggestions

I saw one sign on a McD's that said;

"McWrap sold here"

I have a few other suggestions including;

"Try our delicious McWrap!"
"On a diet? Eat our McWrap!"
"You could be full of McWrap!"
and finally...
"Buy one Mcwrap, get two McWraps!"

word games are fun, and this is a definite advertising fail.
FYI when I first heard this (not read it with the W) my first thought was not "Oh McDonalds is making a wrap", it was "Yeah McDonalds does have a lot of crap on their menu"
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Old Jan 2, 2014 | 8:02 pm
  #26  
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Originally Posted by zigzagg900
I actually like the wraps.
+1 The wraps are about the only lunch item I will eat at McD's anymore. They are also reasonably priced. To be fair I would not patronize McD's at all if it were not for my children who love the overpriced happy meals.
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Old Jan 4, 2014 | 4:49 am
  #27  
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People have gotten over half the foods having a "muck" prefix at Mucky D's

Not sure if M'crap is any less appetising than a Muck Wrap. It does sound like my crap after all, which every one knows is much more acceptable than someone else's crap.
Could turn into street slang - "getting my crap together".
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Old Jan 5, 2014 | 8:29 am
  #28  
 
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"McWrap" reminds me of the old joke about the low-roller Vegas casino advertising the "loosest craps in town."
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