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-   -   Skymiles Program Changes Coming 9/14? (https://www.flyertalk.com/forum/delta-air-lines-skymiles/2134218-skymiles-program-changes-coming-9-14-a.html)

divrdrew Sep 13, 2023 11:06 am


Originally Posted by DLHubber (Post 35576665)
I don't understand why everyone is debating the name of what we will need to earn under the new program rules. The answer is obvious: SkyPoints

Don't you mean SkyPesetos (1/100th of a SkyPeso)?

ATOBTTR Sep 13, 2023 11:10 am


Originally Posted by DiverDave (Post 35576589)
SkyBucks.

Schrute Bucks (value: 1/100th of a cent. :D )

amieuro Sep 13, 2023 11:21 am


Originally Posted by jamesteroh (Post 35576343)
When is the last time you remember Delta making an announcement that benefited the consumer? Last announcement I remember was about ten years ago when they took the Gordon's garbage out of the skyclubs and they made it sound like an enhancement because they were replacing it with lower quality brands than they had a few months earlier.

I agree with you it makes no sense for Delta to have fewer loyal people, but they obviously donj't care about loyalty with things like having poor in flight services (the Dunord bodka is a good example and no service in C+ on shorter flights and the lousy offerings in D1) and the major devaluations of the GUC's.

Unfortunately I am stuck using Delta since they have no competition out of DTW.


And you see there we have it in a nutshell. Business decisions driven by market conditions. Apparantly it's not important to Delta to truly "enhance" and improve Skymiles for the consumer. Delta is making money hand over fist therefore, no reason to make consumer friendly enhancements for their frequent flyer program. Frequent flyer programs are an albatross for airlines however, in Delta's case there's plenty of meat on the bone ( co- branded CC). The evolvement of the frequent flyer programs since their infancy in the 1980's is fascinating in it's own right. If Delta becomes desperate in the future to attract Skymiles members with truly attractive and beneficial benefits then Delta would surely add real "enhancements".

jetsfan92588 Sep 13, 2023 11:25 am


Originally Posted by ATOBTTR (Post 35576772)
Schrute Bucks (value: 1/1000th of a cent. :D )

What's the ratio of shrute bucks to Stanley nickels?

ATOBTTR Sep 13, 2023 11:34 am


Originally Posted by jetsfan92588 (Post 35576819)
What's the ratio of shrute bucks to Stanley nickels?

The same as the ratio of unicorns to leprechauns :D

sydneyracquelle Sep 13, 2023 11:40 am


Originally Posted by rylan (Post 35576504)
They just jacked up status requirements significantly for this year. Honestly I don't see how FO is any kind of marketing ploy... it really means nothing and is not special at all. The chance of a sidegrade to a C+ middle seat at T-24? Credit cards already provides a free bag.

I made the decision this year to forego my 4 usual RUCs as my PM choice benefit in exchange for 2 kids getting Silver for 18 months (in previous years it was only one person to whom you could gift Silver). This has come in so handy either when they travel alone or when I book a revenue ticket for me and they use miles as they can access the preferred seats usually in the first row of MC while I select last row of C+. Both of them have Amexes but I have been very happy with my choice.

Duke787 Sep 13, 2023 11:55 am


Originally Posted by sydneyracquelle (Post 35576852)
I made the decision this year to forego my 4 usual RUCs as my PM choice benefit in exchange for 2 kids getting Silver for 18 months (in previous years it was only one person to whom you could gift Silver). This has come in so handy either when they travel alone or when I book a revenue ticket for me and they use miles as they can access the preferred seats usually in the first row of MC while I select last row of C+. Both of them have Amexes but I have been very happy with my choice.

I agree that FO is more than just a marketing ploy. It's the fact that DL allows FO to book exit row at booking on almost all planes (I know there are a couple where exit rows are also C+ so it's not doable) but when I came back to DL after spending time on UA/AA, I was initially FO and being able to book those exit rows made all the difference in the world until I was able to get up to PM

shoodawg Sep 13, 2023 12:07 pm


Originally Posted by DLHubber (Post 35576665)
I don't understand why everyone is debating the name of what we will need to earn under the new program rules. The answer is obvious: SkyPoints

SkyPlay makes the most sense.

Florida Man Sep 13, 2023 12:11 pm


Originally Posted by dw (Post 35574514)
Doubtful- that’s just not the model in the US market, and the majority of their club revenue would immediately disappear.

You're probably right. Just thought it was interesting that this big change leaked so close to that rumor.

Florida Man Sep 13, 2023 12:15 pm


Originally Posted by matchbox20_is (Post 35574666)
If they are introducing co-branded card spend as a way to qualify for medallion status, I wonder if they'll shut out or limit the Amex Platinum people from the SkyClub. I have a feeling that a good deal of SkyClub traffic is non-medallions with an Amex Platinum.

It wouldn't be totally surprising if they cut off SkyClub access for regular Amex plat holders and also walked back the Centurion Club access for Reserve cardholders. Both of those types of clubs are increasingly overcrowded and Amex is now opening Centurions in more places where Delta flyers could make a huge impact (like DCA).

ty97 Sep 13, 2023 12:20 pm

The entirety of the announcement tomorrow is that the program will be renamed SkyyMiles in partnership with Skyy vodka.

Ordhater Sep 13, 2023 12:22 pm


Originally Posted by lawyer75 (Post 35576635)
I enter SkyClubs roughly 60-70 times a year with a “vanilla” platinum. I take it I don’t fly a lot? What you’re saying doesn’t even make sense. By definition someone entering a SkyClub regularly with a credit card is someone who is flying Delta regularly.

Two things can be true at once; someone can both fly a lot and spend a lot on a Delta credit card. I'm sure Delta loves those people. My point was they seem to be moving in the direction of rewarding those who spend a lot on a card but don't fly a lot more than someone (me) who flies a lot but doesn't use a Delta card. I based this on the latest round of Sky Club changes. There were no changes whatsoever to eligibility for those who have it because of a credit card. But there was a huge devaluation for those who either pay cash for a membership or get it through their frequent flier status (increase from two choice benefits required to three).

But to your point, I acknowledge there probably aren't a lot of people who will pay the annual fee for a card with Sky Club access if they're not going to use the Sky Club a lot. And if they use the Sky Club enough to justify that annual fee, they probably fly frequently.

SJC ORD LDR Sep 13, 2023 12:31 pm


Originally Posted by LovePrunes (Post 35575412)
They just need to OWN it: skypesos

It should be SkyDong. One US dollar is worth more than 24,000 Vietnamese Dong.

MotelRomeo Sep 13, 2023 12:52 pm

A little more fuel to the fire that it will be SkyMiles AND AMEX SkyClub access changes announced tomorrow

https://x.com/xJonNYC/status/1702028111896850895

dw Sep 13, 2023 1:05 pm


Originally Posted by MotelRomeo (Post 35577026)
A little more fuel to the fire that it will be SkyMiles AND AMEX SkyClub access changes announced tomorrow

https://x.com/xJonNYC/status/1702028111896850895

"Simplifying SkyMiles and a major overhaul to Amex SkyClub access"

Even though his more reliable info is usually about AA, this does lend some credibility to that SkyClub rumor most of us already thought was debunked. Will be an interesting day tomorrow…


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