DM Observation: less complimentary first class upgrades in 2019
#1
Original Poster
Join Date: Jan 2017
Programs: Delta
Posts: 29
DM Observation: less complimentary first class upgrades in 2019
Hi All,
I haven't been on this forum in quite some time and wondering if any of my fellow DM's have made a similar observation.
I've been a DM since '16 and I would describe my complimentary upgrades to first class as pretty consistent over the years until this year. It seems like I'm getting fewer upgrades to FC than the previous years and it seems to be just about impossible to burn a regional upgrade pass. I'll get to the gate and I"m number one on the list but there's never any seats available so no comp. upgrade.
I apologize in advance if this has already been discussed and if it has, please point me to the thread so I can read up on what's happening.
Warmest Regards,
Beachsideflier
I haven't been on this forum in quite some time and wondering if any of my fellow DM's have made a similar observation.
I've been a DM since '16 and I would describe my complimentary upgrades to first class as pretty consistent over the years until this year. It seems like I'm getting fewer upgrades to FC than the previous years and it seems to be just about impossible to burn a regional upgrade pass. I'll get to the gate and I"m number one on the list but there's never any seats available so no comp. upgrade.
I apologize in advance if this has already been discussed and if it has, please point me to the thread so I can read up on what's happening.
Warmest Regards,
Beachsideflier
#3
Join Date: Oct 2016
Location: STL
Programs: DL - PM
Posts: 226
My upgrade percentage is actually up this year, 80% compared to 54% in the same period last year, but I have seen some very tempting FCM offers, so Delta must be trying even harder to sell those seats. I'm expecting my % to decline going forward.
#4
Join Date: Sep 2012
Location: Williamsburg, VA
Programs: DL DM, Bonvoy LTT, HH Diam, UA Silver, USAF million miler ;)
Posts: 1,596
I have the opposite experience as well- maybe 90%. Several have been RUCs that got me to #1 for 0 seats, then cleared for a no show, but hey, I'll take them. Just got 7 for 8 with a companion on the last trip, including 4 for 4 TCON.
#5
Join Date: Dec 2018
Location: PHX
Programs: Delta DM, Marriott Lifetime Titanium, HHonrs Diamond
Posts: 1,336
Delta: "Demand for Skymiles as a currency is increasing."
From the conference call yesterday. More AMEX signups, and more usage so more miles to spend. Rollout of FCM to mobile has really increased redemptions for upgrades. Lots of folks biting on those FCM offers the day before, or the week of the flight.
I have definitely seen fewer upgrades post at the windows compared to the measly results last year based in ATL.
From the conference call yesterday. More AMEX signups, and more usage so more miles to spend. Rollout of FCM to mobile has really increased redemptions for upgrades. Lots of folks biting on those FCM offers the day before, or the week of the flight.
I have definitely seen fewer upgrades post at the windows compared to the measly results last year based in ATL.
#6
Original Poster
Join Date: Jan 2017
Programs: Delta
Posts: 29
Thank you! I searched for it and did some reading. So the cliff notes version is Delta has decided to make more money on the FC cabin so there's less supply available for DM's like me to get a comp. upgrade.
What a bummer, FC comp. upgrades are why I've been such a loyal customer being a larger guy it made a huge difference in my weekly travel comfort. Has there been any information released to see if Delta will start monetizing the Comfort Plus seats and it get harder for a DM to get one of those seats?
What a bummer, FC comp. upgrades are why I've been such a loyal customer being a larger guy it made a huge difference in my weekly travel comfort. Has there been any information released to see if Delta will start monetizing the Comfort Plus seats and it get harder for a DM to get one of those seats?
#7
Join Date: Dec 2018
Location: PHX
Programs: Delta DM, Marriott Lifetime Titanium, HHonrs Diamond
Posts: 1,336
Did not see much discussion of C+ yesterday in the earnings report.
They are trying to deal with the myriad of travelers who do not see being placed in a middle C+ after reserving a window or aisle in Main Cabin as an upgrade.
So by keeping those seats emptier and not full of unhappy upgraders (I've sat next to quite of few of them), then perhaps they might be able to monetize them to less savvy travelers. More likely they will just get assigned at the gate to BE fare holders.
They are trying to deal with the myriad of travelers who do not see being placed in a middle C+ after reserving a window or aisle in Main Cabin as an upgrade.
So by keeping those seats emptier and not full of unhappy upgraders (I've sat next to quite of few of them), then perhaps they might be able to monetize them to less savvy travelers. More likely they will just get assigned at the gate to BE fare holders.
#8
Join Date: Nov 2011
Location: Minneapolis
Programs: DL DM
Posts: 2,235
Thank you! I searched for it and did some reading. So the cliff notes version is Delta has decided to make more money on the FC cabin so there's less supply available for DM's like me to get a comp. upgrade.
What a bummer, FC comp. upgrades are why I've been such a loyal customer being a larger guy it made a huge difference in my weekly travel comfort. Has there been any information released to see if Delta will start monetizing the Comfort Plus seats and it get harder for a DM to get one of those seats?
What a bummer, FC comp. upgrades are why I've been such a loyal customer being a larger guy it made a huge difference in my weekly travel comfort. Has there been any information released to see if Delta will start monetizing the Comfort Plus seats and it get harder for a DM to get one of those seats?
money, not giving things away. In the "olden days" there was a much large difference in first and economy tickets, so many people didn't opt to pay the difference and a lot of seats
went unsold. Delta then could offer them for free to their clients with status. As the difference between first and coach decreased, more people opted to pay up for first. As I like to say, "if they can't sell it to someone else, they will give it to to someone"
#9
Original Poster
Join Date: Jan 2017
Programs: Delta
Posts: 29
Comfort Plus seats are already somewhat limited for upgrades. (They are capacity controlled, but not to the extent of FC). Have to remember, Delta is in the business of making
money, not giving things away. In the "olden days" there was a much large difference in first and economy tickets, so many people didn't opt to pay the difference and a lot of seats
went unsold. Delta then could offer them for free to their clients with status. As the difference between first and coach decreased, more people opted to pay up for first. As I like to say, "if they can't sell it to someone else, they will give it to to someone"
money, not giving things away. In the "olden days" there was a much large difference in first and economy tickets, so many people didn't opt to pay the difference and a lot of seats
went unsold. Delta then could offer them for free to their clients with status. As the difference between first and coach decreased, more people opted to pay up for first. As I like to say, "if they can't sell it to someone else, they will give it to to someone"
#10
Join Date: Dec 2018
Location: PHX
Programs: Delta DM, Marriott Lifetime Titanium, HHonrs Diamond
Posts: 1,336
Relatively speaking the GUC's and (to a lesser extent) the RUC's (as well as the other choice benefits) are becoming the primary way DL shows loyalty to their upper tiers. Especially those that fly the routes where DL has high load factors and little competition.
On the routes with more competition and lower load factors, there will still be complimentary upgrades, but for the longer routes especially to/from a hub to a major city, the GUC's and RUC's will be the only way to score upgrades if their FCM program does what it is supposed to.
On the routes with more competition and lower load factors, there will still be complimentary upgrades, but for the longer routes especially to/from a hub to a major city, the GUC's and RUC's will be the only way to score upgrades if their FCM program does what it is supposed to.
#12
In memoriam, FlyerTalk Evangelist
Join Date: May 2005
Location: PIT
Programs: DM life is over 2MM PM now & NW MillionAir Wyndham Rewards Plat -Hotels.com Silver -Accor Silver
Posts: 15,408
#13
Original Poster
Join Date: Jan 2017
Programs: Delta
Posts: 29
I see you are a DM million miler, I am not. Does MM status get you a slot higher on the list then a non MM DM? Maybe that would explain why I'm not scoring as many FC upgrades as in the past.
#14
Join Date: Nov 2011
Location: Minneapolis
Programs: DL DM
Posts: 2,235
agreed, they are in the business of making money and I don't begrudge that fact. I guess I started to feel like the FC upgrades were a reward for my loyalty and increased customer satisfaction of getting the upgrade and not just complimentary. Now that my flying experience has changed somewhat my satisfaction and feeling of loyalty has taken a turn for the worse. Probably Delta assumes I'll get used to the new normal of less comp. FC upgrades or do you think they simply put less value in a loyal DM then in the past?
have more priority than another Diamond. If FC isn't much more, why not pay for it (unless you are buying super low fares, in which case, maybe Delta doesn't even care
if you are happy). I think loyalty is worth more than an upgrade. It gets you improved support service, higher boarding priority, GUC's and RUC's, free baggage, free award redeposits,
and the list goes on and on. I travel frequently in a market where most of the year, upgrades are out of the question. In fact, it is difficult to even buy first class. I figure it is what it is, someone
is willing to pay a lot more than I am and they get what they want.
#15
In memoriam, FlyerTalk Evangelist
Join Date: May 2005
Location: PIT
Programs: DM life is over 2MM PM now & NW MillionAir Wyndham Rewards Plat -Hotels.com Silver -Accor Silver
Posts: 15,408
All it gets'ya is a little red luggage tag, and an occasional nod over the PA system on the plane or as you scan your boarding pass at the gate.