I guess this discount program didn't bring many additional customers or much additional revenue to DL.

i love people that say say things like this. As if they had supported them you would have avoided them.....


this is beyond stupid. DL committed the ultimate npolitical blunder and now they will pay for it.

If they really felt that they were picking sides they could have quietly done this and not said anything. Make no mistake, they were passive aggressively attacking the NRA and it’s members. The public announcement was tantamount to a condemnation.

I hope they they get smoked for it. I hate when companies make a statement for or against anything. They should stick to selling transportation and leave Social statements to those with less to lose.

Delta is the biggest private employer in Georgia. I hope they play hardball with these troglodytes in the Georgia government and move a bunch of business to their other hubs. There are numerous states who would welcome Delta with open arms, these politicians have a pair of twos and Delta has 4 aces.

I think the mistake was that Delta used the public route to do it, via Twitter. Perhaps they valued the free advertising they thought it would generate as far more value than any revenue they brought it through their discount program with the NRA. I think DL should have quietly terminated the membership with the NRA, and leave it to the NRA to go public if they (the NRA wanted. There wasn’t a reason to do this publicly except for Delta to say “Look what we did!” That said, I also think the GA State Legislator is out of line in its response, and this shows a bigger problem and that is how much of a grip these lobbying firms have on the politicians. Delta as a company has freedom of association and has the right to give or not give discounts to organizations as they see fit and the government shouldn’t be “punishing” corporations for exercising freedom of association unless they’re violating civil rights.

good luck. Delta is no more moving than the Georgia legislature will back down.

DL should just apologize for the fuss and elect not to do it again next year. I don’t care about the nra one way or another. I do care that vendors I employ exercise sound judgement. This is something I would expect from United. They seem to have a gift for this sort of bad publicity. DL has failed here in a large and public way. The fact that a few people see this as good doesn’t change that.

To put it another way, I doubt this will do anything to give them business. Will it detract business?

In one sense, they’re already $40M in the hole, comparatively that’s one day at ATL without Georgia Power.

Was it worth it just to say no to 13 people saving maybe $100?

As much as they alienate the political lobbying arm of the gun lobby, they also alienate the counter-assault instructors and casual enthusiasts. They just turned their backs and support away from the man that saved all those people in the Texas church shooting.

So the easiest way to stay A-political is to eliminate all 2,000+ discounts as to not offend anyone.