Originally Posted by
Occupationalhazard
This.
DL hopped on the bandwagon because that's what they thought the "cool kids" were doing and - SURPRISE! - it cost them. It turns out that Ed Bastian was wrong, there IS a price for DL's "principles" and that price was $40 million.
O/H
I'd say their mistake was offering the discount in the first place. The NRA was a polarizing organization before the latest protests. Best to avoid catering to an organization like that.
Airlines that never offered an NRA discount are not losing anything.