I think the mistake was that Delta used the public route to do it, via Twitter. Perhaps they valued the free advertising they thought it would generate as far more value than any revenue they brought it through their discount program with the NRA. I think DL should have quietly terminated the membership with the NRA, and leave it to the NRA to go public if they (the NRA wanted. There wasn’t a reason to do this publicly except for Delta to say “Look what we did!” That said, I also think the GA State Legislator is out of line in its response, and this shows a bigger problem and that is how much of a grip these lobbying firms have on the politicians. Delta as a company has freedom of association and has the right to give or not give discounts to organizations as they see fit and the government shouldn’t be “punishing” corporations for exercising freedom of association unless they’re violating civil rights.