Delta and new DL.com Profiles A Lot About You
Nov 25, 13, 1:02 am - Wikipost
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Jan 24, 13, 10:34 pm
#61
Join Date: Dec 2011
Programs: DL DM MM
Posts: 1,817
Originally Posted by jrkmsp
Wow. My mosaic code of 051 makes me a digital dependent. That couldn't be any more true. Though it gave my wife the same code and she, is not. They have a lot less data on her, though.
Upscale boomer-aged couples living in city and close-in suburbs
2.34% 3.26%
which is weird because they *know* I'm younger than that! And 50% of the characteristics are totally wrong, with a couple more a bit dubious.
Still I have a custvalseg of 6 which is ... good?
Jan 24, 13, 10:40 pm
#63
Join Date: Dec 2005
Location: Likely being followed...
Programs: DYKWIA Extraordinaire. TrollSlayer Mega Diamond. [insert esoteric sounding status level(s) here]
Posts: 5,240
Originally Posted by amejr999
Now I'm getting very curious. The Mosaic program is run by Experian, and I believe that under the Fair Credit Reporting Act, I should be entitled to get a copy of the data the have on me (I've gotten a similar disclosure from LexisNexis in the past). But I don't see anywhere to do that on the Experian website. Am I barking up the wrong tree?
custValSeg":"0",
Jan 24, 13, 10:41 pm
#64
FlyerTalk Evangelist & Ambassador: China
Join Date: Aug 2005
Location: DEN
Programs: DL DM/MM, UA 1K, AA Exp, HH Dia, WOH Glob, IHG Plat, Marriott Gold, NA EE, Hertz PC
Posts: 17,260
Anyone know what these mean:
"actvtyPref":
"bcInd":
"chldAgeRange":
"isPwmElig":
"isSmCust":
"mindsetSeg":
"poCd":
"skyClubFtrCntrctInd":
"smAmexCntrnInd":
"smAmexInd":
"smSunTrstInd":
"stProvCd":
"actvtyPref":
"bcInd":
"chldAgeRange":
"isPwmElig":
"isSmCust":
"mindsetSeg":
"poCd":
"skyClubFtrCntrctInd":
"smAmexCntrnInd":
"smAmexInd":
"smSunTrstInd":
"stProvCd":
Jan 24, 13, 10:43 pm
#66
FlyerTalk Evangelist
Join Date: Apr 2009
Location: Bye Delta
Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, SPG Gold, MR Gold, Nat'l Exec Elite, Avis Presidents Club
Posts: 15,439
This is laughable. Income... wrong. Home value amount... wrong. Mosaic... wrong.
No idea what discSpndngAmt is, but I'm sure it's not what I spent on DL. I would venture a guess that it comes from AmEx.
No idea what discSpndngAmt is, but I'm sure it's not what I spent on DL. I would venture a guess that it comes from AmEx.
Jan 24, 13, 10:45 pm
#67
Join Date: Jul 2010
Location: MKE
Programs: DL-MM-Diamond HH-Diamond
Posts: 3,219
Originally Posted by mnredfox
Anyone know what these mean:
"actvtyPref":
"bcInd":
"chldAgeRange": how old are you kids
"isPwmElig": pay with miles
"isSmCust": skymiles customer
"mindsetSeg":
"poCd":
"skyClubFtrCntrctInd":
"smAmexCntrnInd": centurian
"smAmexInd": skymiles amex?
"smSunTrstInd": suntrust card
"stProvCd":
"actvtyPref":
"bcInd":
"chldAgeRange": how old are you kids
"isPwmElig": pay with miles
"isSmCust": skymiles customer
"mindsetSeg":
"poCd":
"skyClubFtrCntrctInd":
"smAmexCntrnInd": centurian
"smAmexInd": skymiles amex?
"smSunTrstInd": suntrust card
"stProvCd":
Jan 24, 13, 10:45 pm
#68
Join Date: Apr 2010
Location: NYC / Chelsea
Programs: Delta, Avios, Chase
Posts: 1,099
Delta, thank you for identifying me as a G25: Younger, up-and-coming singles living big city lifestyles located within top CBSA markets. That is right - I'm a Young City Solo and proud of it.
Jan 24, 13, 10:45 pm
#69
Join Date: Dec 2005
Location: Likely being followed...
Programs: DYKWIA Extraordinaire. TrollSlayer Mega Diamond. [insert esoteric sounding status level(s) here]
Posts: 5,240
Originally Posted by mnredfox
Anyone know what these mean:
"actvtyPref":
"bcInd":
"chldAgeRange": --> Age of your kids
"isPwmElig": --> Pay with Miles Eligible
"isSmCust": --> Is a Skymiles customer
"mindsetSeg": --> Some sort of Experian thing
"poCd":
"skyClubFtrCntrctInd": --> Do you have a SkyClub Membership
"smAmexCntrnInd":
"smAmexInd":
"smSunTrstInd": --> Do you have a Suntrust Card
"stProvCd": State / Province
"actvtyPref":
"bcInd":
"chldAgeRange": --> Age of your kids
"isPwmElig": --> Pay with Miles Eligible
"isSmCust": --> Is a Skymiles customer
"mindsetSeg": --> Some sort of Experian thing
"poCd":
"skyClubFtrCntrctInd": --> Do you have a SkyClub Membership
"smAmexCntrnInd":
"smAmexInd":
"smSunTrstInd": --> Do you have a Suntrust Card
"stProvCd": State / Province
Originally Posted by javabytes
This is laughable. Income... wrong. Home value amount... wrong. Mosaic... wrong.
No idea what discSpndngAmt is, but I'm sure it's not what I spent on DL. I would venture a guess that it comes from AmEx.
No idea what discSpndngAmt is, but I'm sure it's not what I spent on DL. I would venture a guess that it comes from AmEx.
Jan 24, 13, 10:45 pm
#70
FlyerTalk Evangelist
Join Date: Apr 2009
Location: Bye Delta
Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, SPG Gold, MR Gold, Nat'l Exec Elite, Avis Presidents Club
Posts: 15,439
Originally Posted by mnredfox
Anyone know what these mean:
"chldAgeRange": Your childrens' age range
"isPwmElig": Is Pay With Miles eligible
"isSmCust": Is SkyMiles customer
"poCd": Postal Code
"smAmexCntrnInd": (Guessing) AmEx Centurion Cardmember
"stProvCd": State/Province Code
"chldAgeRange": Your childrens' age range
"isPwmElig": Is Pay With Miles eligible
"isSmCust": Is SkyMiles customer
"poCd": Postal Code
"smAmexCntrnInd": (Guessing) AmEx Centurion Cardmember
"stProvCd": State/Province Code
Jan 24, 13, 10:46 pm
#71
Join Date: Jan 2011
Location: DFW...at the moment
Programs: AA EXP, SPG Plat, Hyatt Diamond, HH gold
Posts: 609
Well, certainly interesting. I checked on all 5 medallions in my family (Dad: PM, Me: DM, Mom: FO, Wife: GM gifted, Sis: FO).
"custValSeg": I'm a 2 as a DM, Dad's an 11 as a PM, Mom's a 1, sis and wife are "0"
"incomeAmt": shows as 250 for me, Dad, and Mom (all at one address); 250 for sis, "" for wife. If that is 250k, it is way high for me and sis, and way low for parents
"mosaicCd": A02 "Platinum Prosperity", WAY above my paygrade and my sister's. Fits somewhat for the parents (they should be A01). I wonder if this isn't primarily zip-code driven. I live overseas, but have my account address as my parents home.
"discSpndngAmt": 54003 for dad, mom, sis and me. Don't know what that number represents.
"mindsetSeg": No idea what this means. Sis is "DW", mom "FL", dad is "SS", I am "GT"
I wonder if the home value date comes from having a mortgage and/or mortgage payments. That would explain why my parents don't show as owning a home. Interesting that the whole biological family has the same spending amount.
"custValSeg": I'm a 2 as a DM, Dad's an 11 as a PM, Mom's a 1, sis and wife are "0"
"incomeAmt": shows as 250 for me, Dad, and Mom (all at one address); 250 for sis, "" for wife. If that is 250k, it is way high for me and sis, and way low for parents
"mosaicCd": A02 "Platinum Prosperity", WAY above my paygrade and my sister's. Fits somewhat for the parents (they should be A01). I wonder if this isn't primarily zip-code driven. I live overseas, but have my account address as my parents home.
"discSpndngAmt": 54003 for dad, mom, sis and me. Don't know what that number represents.
"mindsetSeg": No idea what this means. Sis is "DW", mom "FL", dad is "SS", I am "GT"
I wonder if the home value date comes from having a mortgage and/or mortgage payments. That would explain why my parents don't show as owning a home. Interesting that the whole biological family has the same spending amount.
Jan 24, 13, 10:48 pm
#72
Join Date: Jul 2010
Location: MKE
Programs: DL-MM-Diamond HH-Diamond
Posts: 3,219
mindset is not experianl Mosaic is.
I think it is how DL deals with you when you have issues
Mindset is
MINDset = Focus on the person’s MINDset—their motivations, interest, needs and desires. (page 4) http://www.delta.com/content/dam/del...letter2012.pdf
I think it is how DL deals with you when you have issues
Mindset is
MINDset = Focus on the person’s MINDset—their motivations, interest, needs and desires. (page 4) http://www.delta.com/content/dam/del...letter2012.pdf
Jan 24, 13, 10:50 pm
#74
Join Date: Apr 2001
Location: Indianapolis, IN USA
Posts: 1,981
Originally Posted by mnredfox
Anyone know what these mean:
Looks like its child age range.
"poCd":
At least for USA its the long format zip code (i.e. 20500-0003)
"smAmexInd":
Yes/no field if the person has a Delta AMEX
"smSunTrstInd":
Yes/no field if the person has a SunTrust debit card.
"stProvCd":
At least for USA its the two digit state code (i.e DC)
Jan 24, 13, 10:52 pm
#75
Join Date: Jan 2008
Location: From MCI, now living in DFW
Programs: AA PLT, AC; Avis PP, Hyatt Plat
Posts: 916
Originally Posted by dgxoxo
Delta, thank you for identifying me as a G25: Younger, up-and-coming singles living big city lifestyles located within top CBSA markets. That is right - I'm a Young City Solo and proud of it.
