DL response to CO changes?
#31
Join Date: Jan 2004
Location: CLE, PIT, HNL
Programs: CO Platinum, DL Diamond, Hilton Diamond, Hyatt Diamond, SPG Platinum, IHG Gold, Marriott Silver
Posts: 218
Looks like I will enjoy my Diamond status next year for a little while and then do a status match to CO. I was seriously considering CO before this, now it has definitely sealed the deal. Delta, give me SWU for all booking classes and you may just keep me around for a while!
#32
Join Date: Mar 2005
Location: CLT
Programs: AA EP, AA AC
Posts: 4,268
Greetings All:
As any of you who know me, I have been very careful not to give an opinion on what any of the programs do, but rather to offer analysis and insight. I did a post earlier comparing SWUs. DL by far now has the weakest if "price" is your metric.
Safe Travels
As any of you who know me, I have been very careful not to give an opinion on what any of the programs do, but rather to offer analysis and insight. I did a post earlier comparing SWUs. DL by far now has the weakest if "price" is your metric.
Safe Travels
#33

Join Date: Aug 2002
Location: Los Angeles
Posts: 4,679
I hope this puts the squeeze on DL. I'd rather DL match than go to CO, but as it stands now, DL is really making it tough for me to consider keeping the majority of my business with it.
Last edited by El Boocho; Dec 8, 2009 at 7:14 pm
#34
FlyerTalk Evangelist




Join Date: Aug 2005
Location: BOS/EAP
Programs: UA 1K, AS MVP Gold, MR LTT, HH Dia, IHG Dia, Amex Plat
Posts: 37,472
This is all coming on top of all the IT problems and other issues. They better act fast or it will be a bloodbath.
#35
Join Date: Jul 2009
Location: New York City
Programs: SkyMiles PM, Hyatt Gold Passport Platinum
Posts: 800
It all depends on the customer base that DL is targeting. Are they going for the high-frequency/premium travellers or would they rather have a base that is exponentially larger composed of FOs armed with a cobranded AMEX? I would have to think the lower level is easier to recruit and maintain.
#37
Join Date: Dec 2005
Location: Hopefully on a plane...
Posts: 6,580
I will NOT be picking SWU's as my DM benefit for 2010 unless they are substantially changed.
#38


Join Date: Nov 2004
Location: Nashville
Programs: DL DM 3 MM AA PLAT HH Lifetime Diamond Marriott Plat AMB lifetime titanium Hertz PC
Posts: 6,315
#39
Join Date: Aug 2006
Programs: DL SM Diamond, AA Ex. Platinum, Ph.D in STFU
Posts: 464
They should seriously consider it, given the fact that Continental will status match any DL elite..... AA hasn't offered that.
#40
FlyerTalk Evangelist



Join Date: Oct 1999
Location: So Fla & NYC
Programs: DL DM/2MM, UA MM, BV LT Titanium, HH Diamond
Posts: 23,768
Even though DL follows what is being discussed here, I do not think that they at all care about cultivating the crowd that gathers here. They have little respect for the LUT flyers (as the recent DEQM promo shows) and have no interest in putting these people into its premium international cabins.
That being said, I believe that no airline takes better care of its domestic business travelers. This opinion comes from one who has been top tier in three different programs over the past 6 years and has settled on DL as the best deal for his travel patterns.
It is true that when it comes time to travel internationally on leisure, it requires quite a bit of finesse and the use of lots of miles. But it can, and is done that way. Of course I would like the PMUs to be easier to use but that is far from crucial.
That being said, I believe that no airline takes better care of its domestic business travelers. This opinion comes from one who has been top tier in three different programs over the past 6 years and has settled on DL as the best deal for his travel patterns.
It is true that when it comes time to travel internationally on leisure, it requires quite a bit of finesse and the use of lots of miles. But it can, and is done that way. Of course I would like the PMUs to be easier to use but that is far from crucial.
#41

Join Date: Sep 2008
Location: The Front Cabin.
Programs: AA EXP; DL Gold; PC Plat; SPG Gold; HHonors Gold
Posts: 321
#42
FlyerTalk Evangelist
Join Date: Jun 2006
Location: LAX/BOS/HKG/AMS/SFO...hmm, I need a life.
Programs: United1K, AA ExPlAAt, DL MM/Gold, Hilton Diamond, Avis First
Posts: 13,316
Even though DL follows what is being discussed here, I do not think that they at all care about cultivating the crowd that gathers here. They have little respect for the LUT flyers (as the recent DEQM promo shows) and have no interest in putting these people into its premium international cabins.
That being said, I believe that no airline takes better care of its domestic business travelers. This opinion comes from one who has been top tier in three different programs over the past 6 years and has settled on DL as the best deal for his travel patterns.
It is true that when it comes time to travel internationally on leisure, it requires quite a bit of finesse and the use of lots of miles. But it can, and is done that way. Of course I would like the PMUs to be easier to use but that is far from crucial.
That being said, I believe that no airline takes better care of its domestic business travelers. This opinion comes from one who has been top tier in three different programs over the past 6 years and has settled on DL as the best deal for his travel patterns.
It is true that when it comes time to travel internationally on leisure, it requires quite a bit of finesse and the use of lots of miles. But it can, and is done that way. Of course I would like the PMUs to be easier to use but that is far from crucial.
#43
Join Date: Dec 2005
Location: Hopefully on a plane...
Posts: 6,580
For International flyers, this announcement is great. However, when you factor CO's smaller F cabins into the equation, I still find DL to be a superior program. Bigger F cabins. More likelihood of upgrade domestically. For the flyers who spend a majority of their year doing domestic flying, this isn't quite the game changer one would consider. For those with 2+ international r/t flights per year, this could be a positive.
Still ahead of US if you ONLY consider the SWU. If you consider everything I would consider Delta middle of the pack.
Disagree. K+ is similar to UA. AA/CO offer on any fare.
+1. We've been saying K+ for MONTHS would make a SWU competitive. With the Y/B/M prices, it's becoming uncompetitive.
CO was more closely aligned to DL than AA. I find DL far better than AA @ the GM & FO level. I, however, would be happy to jump ship to AA for EXP if they would match me there.
See note @ top.
However, these are also capacity controlled. No award inventory, no upgrade availability. Much like DL. The lower fare classes are a + versus DL.
I agree at 100K, partly. CO's small premium cabins & cheap F leave many 100K flyers in Y.
Take a look at the current programs for US and non top tiers at the other majors. I don't think that would be MY view. Taking SWU's, domestic upgrades, earning/burning into account I'd rank it:
AA - CO - DL - UA - US
Is DL best in class? No. Is it worst in class? No.
Delta is about average... and on the decline
+1 on ALL accounts. DL prefers higher revenue flyers over LUT flyers.
+1 as well. At some point unfortunately the bean counters will not figure out WHO they have pushed away...
Disagree. K+ is similar to UA. AA/CO offer on any fare.
About a month back I was one of many who predicted that the FF world was about to change and for the better (if you are a customer) and this is where it is playing out: SWU's and uber-tiers. I have to tell you, I have been doing everything I can to convince myself that DL may pony up something around SWU's to respond to the war for customers going on right now. I think they are going to stay silent and after reading the CO announcement I HAVE NO CHOICE but to leave. I owe it to my company, shareholders and myself. The folks who keep parroting that DL is just shedding their "worst customers" could not be more wrong. I EASILY spend 30k a year on DL. There are fewer customers out there now and EVEN FEWER willing to pay a premium to sit up front in these economic conditions. It is my feeling that DL will keep marching to their plan and strategy that was set in 2004 and march all the way to disaster. It is a new model now and while it will change at some point (just like the job market went from Employee to Employer advantaged) right now DL is absolutely out of the competition. This really does change everything...and the next AL to jump in will change it again but I highly doubt it will be DL.
Wow, this could be a game changer for me too. I have over 200K EQMs on NW/DL this year and still have to purchase an M+ fare just to qualify for a BE upgrade... let alone find upgrade inventory. Amazing that the CO SWUs are valid with all published fares and are fully transferrable. I'll be following this one closely. ^ to CO.
It is as though CO studied DL's program, identified everything DL did wrong, and then rolled out a program that was superior in every possible way. ....
Even at 100K EQM I would be better off with CO than I would be at 125K with DL. DL's program is a joke in comparison. This just underscores how "worst-in-class" is the "loyalty" program the misguided trolls in ATL cooked up.
Even at 100K EQM I would be better off with CO than I would be at 125K with DL. DL's program is a joke in comparison. This just underscores how "worst-in-class" is the "loyalty" program the misguided trolls in ATL cooked up.
Take a look at the current programs for US and non top tiers at the other majors. I don't think that would be MY view. Taking SWU's, domestic upgrades, earning/burning into account I'd rank it:
AA - CO - DL - UA - US
Is DL best in class? No. Is it worst in class? No.
Delta is about average... and on the decline
Even though DL follows what is being discussed here, I do not think that they at all care about cultivating the crowd that gathers here. They have little respect for the LUT flyers (as the recent DEQM promo shows) and have no interest in putting these people into its premium international cabins.
That being said, I believe that no airline takes better care of its domestic business travelers. This opinion comes from one who has been top tier in three different programs over the past 6 years and has settled on DL as the best deal for his travel patterns.
It is true that when it comes time to travel internationally on leisure, it requires quite a bit of finesse and the use of lots of miles. But it can, and is done that way. Of course I would like the PMUs to be easier to use but that is far from crucial.
That being said, I believe that no airline takes better care of its domestic business travelers. This opinion comes from one who has been top tier in three different programs over the past 6 years and has settled on DL as the best deal for his travel patterns.
It is true that when it comes time to travel internationally on leisure, it requires quite a bit of finesse and the use of lots of miles. But it can, and is done that way. Of course I would like the PMUs to be easier to use but that is far from crucial.
+1 as well. At some point unfortunately the bean counters will not figure out WHO they have pushed away...
#44
FlyerTalk Evangelist




Join Date: Dec 2004
Location: MSP
Programs: Fallen Plats, ex-WN CP, DYKWIW; still PAL Premier Elite & Hilton Diamond
Posts: 25,429

Expect something positive in late 2012.
#45




Join Date: Mar 2003
Programs: Triple LT Gold (AA, DL, BA).
Posts: 3,854
It sounds like most posters here should or will join the DART program!
I had complained about the PMUs for years but I did nothing about it for 2 reasons:
I had complained about the PMUs for years but I did nothing about it for 2 reasons:
- My int'l flying to Asia in J and F gave me enough miles on *A to do my trips to Europe with awards in first, so I could do away with the PMUs
- As has been mentioned, AA's program, though fantastic for EXPs is not as good for Golds and Platinums, so switching was a bit of a painful process.


