Originally Posted by
Exiled in Express
It all depends on the customer base that DL is targeting. Are they going for the high-frequency/premium travellers or would they rather have a base that is exponentially larger composed of FOs armed with a cobranded AMEX? I would have to think the lower level is easier to recruit and maintain.
Guilty as charged. (I don't expect to be GM again after 2010, unless I switch jobs or a win a lottery.)