Why is Platinum the "default" card issued in North America ?
#46
Join Date: May 2005
Location: Las Vegas, NV
Programs: *wood/DC
Posts: 105
Marketing Burn Out
Platinum is "Everywhere You Want to Be". Marketers want you to think you're special...problem is almost everyone has one. This is a burned out marketing gimmick that means almost nothing. Now its AmEx Centrion, World Mastercard, or Visa Signature that they will burn out next.