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USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]

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Old Sep 20, 2013, 11:40 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: philemer
Posts from 1/1/16 onward can be found here: http://www.flyertalk.com/forum/credit-card-programs/1739359-2016-onward-usa-emv-cards-availability-q-chip-pin-signature.html

EMV wikipost volunteers: kebosabi

What is EMV?
EMV is a defacto global standard of technology where there is a visible microchip on the front of the card. It looks like this:

Who issues them?
See Google Docs spreadsheet in Post #1

SFOAMS also has created a list of excellent webpage that shows US EMV cards in a more interactive interface

Another site, which lets you narrow the search for an EMV card by various parameters, is http://www.spotterswiki.com/emv/index.php.

Several credit unions issue some form of Chip-and-PIN credit cards or prepaid cards. Prepaid EMV cards however are not recommended due to junk fees. USAA (currently restricted to members of military) used to offer Chip-and-PIN cards, but as late has backtracked to Chip-and-Signature priority.

Hey that's a cool Google Docs list! I know others that aren't on that list. How can I help by adding them to the list?
My bad for not putting this into the wiki sooner. Right now, the Google Docs is locked out of editing and only in "read-only" view because there were instances in the past where people would just delete the rows not thinking that it affects others viewing the list.

If you promise not to delete any rows and input all the pertinent info (annual fee, rewards, FTF, etc.), I can provide you with edit access. Just shoot me a PM to kebosabi with your gmail address and I'll provide you edit access.

Thanks for helping out!


As of October 2014, no USA-based card issuer offers Chip-and-PIN priority cards except for BMO Harris (Diners Club) and UN Federal Credit Union. Other major USA-based banks such as BofA, Chase, Citi, as well as others issue Chip-and-Signature cards which may work at many automated kiosks. However, bear in mind the word may is used above is a context where there is no absolute certainty of success for certain environments such as automated kiosks due to different natures of offline and online transactions. It is highly recommended to read Post #3 which lists real life FTer examples on how Chip-and-Signature worked and did not work at various transaction environments.

Can I upgrade it right now?
If it's listed on that Google Docs spreadsheet or SFOAMS' Silk page, wouldn't hurt to call/twitter them for a free upgrade. If you get the response you don't like, hang up, try again.

What is the difference between Chip-and-Signature and Chip-and-PIN?
You insert the chipped card into the slot. The physical contact terminal will read the EMV chip and the terminal will automatically read the preferred cardholder verification methods (called CVM) for that card.

Chip-and-Signature means that the terminal will printout a receipt for you to sign. This is the most prevalent authentication for most US issued EMV cards. Chip-and-Signature helps in a way that it will get through to face-to-face merchant transactions where you and the merchant do not speak the same language.

Chip-and-PIN means that the terminal will prompt you to input a PIN for authentication. Some credit union issued credit cards will have this CVM as secondary if Chip-and-Signature cannot be done. Chip-and-PIN is the more prevalent method of authentication used outside the US, especially in transaction environments where no human interaction is needed (i.e. automated gas pumps, toll roads, train kiosks, etc.).

The Google Docs spreadsheet will list which CVM are used in the EMV cards listed. Some cards can only do Chip-and-Signature. Other cards can do both Chip-and-Signature and Chip-and-PIN. And others might have a third option called No CVM (no authentication needed) which is reserved for low value transactions.

One chip can hold a lot more data, therefore it is capable of doing multiple verification methods. That's one of the great things about EMV over the mag-stripe which can hold very little data.

I want to know for sure what my EMV chip does. Is there anyway I can test out my own EMV card to see what the CVM list is?
alexmt has written up a nice step-by-step procedure on Post #3615.

If most of the EMV cards in the US is the Chip-and-Signature type, doesn't that mean it's still useless abroad?
Depends if you see it as glass half empty or glass half full. See Post #3 for further details on how Chip-and-Signature has worked both successfully and unsuccessfully depending on the merchant transaction environment and use your best judgment whether which one is right for you.

Are there any places in the US that are accepting transactions via the EMV chip?
tmiw has created a dedicated Google maps webpage to show where EMV has been proven to work here: http://emvacceptedhere.com/ Per his Post #4240, feel free to add any places with active EMV terminals if you come across one.

As of 2014/05, the EMV terminals in most Walmarts and Sam's Clubs are being turned on. Hence, the best place to try them out would be your local Walmart or Sam's Club. For other merchants, it's slowly being phased in.

I hope people will post them in the Post your receipt of your 1st EMV based transaction in the US thread. cvarming has shown us an EMV transaction receipt from Brooklyn, NY in Post #2380. I myself had my first EMV based (Chip-and-Signature) transaction in two stores in the Los Angeles area, as shown in detail in Post #2705 (courtesy of WhatWhatTech for pointing these two stores out)

I don't want a chip in my card. I heard horror stories all over the media saying hackers can steal my credit card info from a mile away.
There are two types of chips. One is contactless and the other is contact. Cards can be either one or the other, or both.

In the Google Docs spreadsheet, the cards that are capable of contactless payments are listed seperately under the "RFID or NFC contactless chip" column. If it says yes, then that means it has the ability to do contactless payments. If it says no, it doesn't have that feature.

The one that the media has overhyped about hackers "stealing your information wirelessly" was the contactless type like this:

You are worried about this happening, right?

You don't have to worry. EMV is a chip standard that can have both contact and contactless interfaces. With the traditional contact interface, this means you actually have to physically insert the chip into a POS terminal for it to be authorized, like this:

With the contact interface, nothing is wireless. No data is sent out in a stand-alone contact type EMV chip. With the EMV contactless interface, data is sent wirelessly.

Furthermore, contactless chip cards are required to show a symbol (looks like Wi-Fi symbol) somewhere on the card that to denote it's capability as a contactless card. For example, here's an example of a Discover Card with contactless capability (in which Discover calls "Discover ZIP") showing the contactless symbol on the back of the card:

Don't believe everything that the media says. Besides, millions of people all over the world from London to Singapore, uses contactless payments daily in extremely crowded subways and mass transit with nary any problems. There are multiple layers of encrypted securities and keys that are needed to break the code.

Frankly, giving your physical card to a waiter/waitress who takes the card out of your view is much more susceptible to fraud than contactless payments.

Why should I care?
If you are an international traveler, you will want this because majority of the world has or in the process of converting to this payment format.


In fact, in 2012, even North Korea moved to the EMV format, leaving the US as one of the countries in the world that hasn't done so.

In addition, VISA, MC, AMEX, and Discover have all agreed to incentivize the USA shifting to EMV payments by 2015 by shifting liability for fraudulent transactions to merchants if they do not have EMV equipment and the cardholder has an EMV card. So if you travel internationally or would like to get one before the others, you might be interested in getting one.


BS! I had no problems using my card in [insert whereever country], [insert whatever point in time]
If you stick to the tourist path where they have lots of visitors from the US, you should have no problems using your mag-stripe only card in hotels and restaurants, at least for now. But as things can change as things go forward.

However, consider that once you start taking the off-beaten path, go to non-touristy places where they are not familiar with mag-stripes, rent a car and use toll roads, fill up gas, or try to buy train tickets you might end up into a trouble of the machine not recognizing your card because it lacks the chip. Furthermore, a lot of toll roads, gas pumps, and automated ticket machines lack any human assistance to help you when you need it the most.

But [insert credit card company] told me all merchants that display their logo must accept them! All I have to do is report them for violating their agreements, right?
There are several factors against this.

1. You can only speak English. The merchant representative, most likely a part-time clerk earning minimum wage, speaks in a different language, let's say French. If you have no French language skills, how are you going to get your point across? Are you going to whip out your cell phone at exorbitant int'l roaming charges and hope the customer service is going to translate it for you on the spot? Or maybe you might actually know French. But how about Swahili, Farsi, Balinese, or the multiple languages in mainland China?

2. Just like US, the rest of the world's businesses uses part-time minimum wage workers as cashiers to cut down on labor costs. Most of their SOP training manuals are written by MBA types to not to do anything they are not familiar with. Do not expect them to understand the intricate details of credit card mumbo jumbo. You don't expect Taco Bell employees to understand the minute details of Discover-JCB-Union Pay agreements, right? Same thing the other way around: be respectful as a guest in their country, prepare in advance in their ways, avoid being an "ugly American" stereotype.

3. You are a guest in their country. You are a minority. If 99.9% of their country's people and other tourists from around the world uses EMV, do you really think they are going to accomodate the 0.1% of American tourists who only have mag-stripes credit cards?

4. Again, you are a guest in their country. How would you, as an American standing in line, react if a Chinese tourist was clogging up the lines at a local Taco Bell because the clerk doesn't understand the Discover-Union Pay agreement and has trouble communicating between Mandarin spoken by the tourist and English spoken by the Taco Bell clerk? Same way the other way around. You do not want to clog up the lines for everyone. The less hassle, the better.

5. VISA and MC make tons of money from merchants in that country. Say SNCF French Rail. It's a billion dollar company in France. Do you think VISA is going to pull the plug of their relationship with SNCF because SNCF refuses to do mag-stripe processing at their unmanned train station kiosk? Of course not. Be realistic.

6. And lastly, if you're up against an unstaffed toll kiosk, gas pump or train ticket machine, are you going to yell curses at the machine?

But I want my credit card to be able to be used in the US too!
No worries. They have not gotten rid of the mag-stripe on the back of the card for backward compatibility reasons, just like we still have embossed numbers on our cards for backwards compatibility to using those old carbon copy imprinters.

[insert own Hyatt card image front and back together with red arrows pointing to all the backward compatibility features]

You use the chip on the front of the card abroad (for now), and the mag-stripe just like any other card for the US. Basically, you're increasing your credit card's acceptance rate by getting a card that both via the chip and the mag-stripe. You're getting a better deal for free.

And when 2015 comes along and US switches to EMV, you'll be way ahead of everyone else too!


So why did the rest of the world and the US moved/moving toward EMV?
Primarily, due to fraud concerns. You see, the mag-stripe has been with us since the 1950s. It may have been the most high tech thing back in the day, but with the technology that is available today, any shmo can pick up a $100 USB magnetic card skimming device off of eBay and get your credit card info.

And unlike skimming off contactless cards which actually need the person to have l33t programming skills, skimming off a magnetic stripe has become so ubiquitous that nary a day goes about skimming fraud going on somewhere in America, from gas pumps, Michael's stores (2011), Target breaches (2013), restaurant waiters/waitresses, to even McDonald's drive thrus.

https://www.google.com/search?q=skimming+fraud

These type of fraud used to be prevalent in Europe. But once they started switching over to EMV starting over 2 decades ago, this type of fraud went elsewhere. It went over to Asia, Canada and Mexico, Latin America, etc. etc. until they too began implementing EMV to combat skimming fraud. The US is practically the only country left that hasn't done so, therefore all the fraud that used to take place elsewhere is now happening here.


But EMV is old and it's not fool proof. Shouldn't we just skip over it and do something new instead?
Yes, EMV is old. It was developed in the 1990s and its smart card payment predecessor was first introduced in France. But as of today, it has become the defacto global standard of payments.

But then, what else is there? There is no other de facto global standard of payments alternative. For example, if we decide to skip over it and do something new, hypothetically like DNA matching technology, it still means US int'l travelers will continue to have problems abroad with useless plastic acceptance because no other country is using this DNA matching technology except the US.

Besides, nothing is fool proof. You can say that the bank vault isn't fool proof because you can crack it open if enough C4 is used. But your average low-life scumbag isn't likely to get military grade C4 easily either. But the bank vault does make it harder to get the bank's money over say a petty cash box. That's the point here. EMV is akin to a security tight bank vault, the old mag-stripe is akin to a petty cash box lying around inside the drawer.


I'm a business owner and I don't think EMV is going to take off. I'm not going to spend extra hundreds of dollars to upgrade my credit card machine. Convince me other wise why I should.
I can understand the added extra cost to your business once this switchover takes place. But before even saying that, look at your existing POS terminal. Does it have a slot somewhere to insert a card?

Most likely, if you had replaced your POS terminal within the past five years, you already have an EMV capable terminal. EMV is basically just not turned on yet from the processor and acquirer side.

If you have an EMV capable terminal, then a best bet would be to contact your acquirer to have the EMV feature turned on. You did your end of the deal already by having an EMV capable terminal, it is now the acquirers' responsibility to turn it on in accordance to the EMV switchover mandate.

And if you don't, you are going to replace your POS terminal anyway from common wear and tear. It isn't a hard switch-over. You can continue to use your POS terminal until it dies out because EMV cardholders will still have the mag-stripe on the back. And by the time your non-EMV capable POS terminal is up for replacement the market will be full with these newer POS terminals that can accept the mag-stripe, EMV, as well as contactless payments.

In addition, you may also want to check with your acquirer or processor about EMV capable terminals. Some of them are willing to replace your terminal for free in preparation for the US EMV switchover. Call and ask for details.


But what's in it for me? I'm the one that has to pay for the upgrade.
All the major card networks have given incentives for merchants for the upcoming EMV switchover.

If 75% or more of your credit card transactions are done on an EMV contact and contactless terminal, they are going to waive your annual PCI-DSS fees, which usually costs you around $5.00-$19.95/month per terminal. The overall long term cost savings of those compliance fees will be larger than the cost of an one time upgrade for the terminal.

The downside is that once EMV switchover happens and if you do not have a POS terminal that is able to accept EMV, the fraud liability shifts over to the merchant.

I own several fast food franchises. If I upgrade my POS terminals at all of my restaurants, it's going to cost me thousands, if not millions. I don't think anyone is going to use a fake credit card to buy $5 burgers. And if they do, wouldn't it be cheaper for me to eat the fraud cost?
Remember also that fraud isn't just committed by dishonest customers using fraudulent cards. Fraud can also happen with dishonest employees skimming off credit card data from the mag-stripe as in the case of a teenage McDonald's drive thru employee skimming off $13,000 of customers' credit cards in Olympia, WA. Consider the public relations fall out that your business may have if this happens (i.e. the big Target breach of 2013, where someone used a mag stripe card to load malware INTO Target's system). Is it worth risking to take such a huge PR disaster?
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USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]

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Old May 1, 2014, 12:01 pm
  #4111  
 
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Conexxus Director Addresses Effect of Target Breach, EMV

Originally Posted by CSP Daily News
Speaking about the security method known as EMV (Europay MasterCard Visa), Gray Taylor, executive director of PCATS--now called "Conexxus"--said the major credit cards seemed to be considering the postponement of the deadlines it set for the industry to meet EMV compliance.

But the media hype earlier this year surrounding the data breach at Minneapolis-based Target forced the credit-card companies to dig in their heels, cementing EMV deadlines that for some retailers will go into effect as early as Oct. 2015.

Deadlines will force a "liability shift" if retailers fail to make what Taylor estimates to be $4 billion in upgrades to in-store and forecourt equipment to accept the newly issued cards. It's a devastating number to an industry that recorded $7 billion in total profits last year.

"Talk about capital problems," Taylor told about 40 conference attendees in the data security workshop. "Only 19% of our industry is in a chain with over 100 stores. The bottom two quartiles have only $10,000 to $15,000 a year in operating profit. How are they going to pay for equipment?"

The problem with spending on EMV equipment now is that no one is coming in with cards, leaving the equipment unused. In time, employee training and knowledge will fade and the equipment itself may need upgrades without having been fully used.

Concerning other changes brought on by the major credit cards tied to data security, Taylor said, "Triple-DES was cheap. PCI was more expensive. EMV is a big whammy."
1. We made $7 billion last year in total profits (a recurring profit that comes year after year)

2. Why do we have spend a one time cost of $4 billion to upgrade to EMV capable terminals (nevermind I might probably have an EMV capable terminal already and if I don't it's still an one time POS machine upgrade cost that I can buy on eBay for $100 and choose my acquirer that they all should be EMV compliant by now; a machine which eventually has to be replaced anyway through normal wear and tear much like any other machine out there which have their own end of life is sooo much of a burden)

3. No one is coming in with the cards that I probably don't know anyway because even if they hand me an EMV chipped card, I just swipe it and the machine just accepts the swipe, so I assume no one has them in Murica. LOL

4. Now I can't afford my villa in Switzerland, boo-hoo-hoo, feel sorry for me.


Last edited by kebosabi; May 1, 2014 at 12:09 pm
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Old May 1, 2014, 12:46 pm
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The thing about the upgrade cost whining - Walmart, the most cost-conscious retailer there is, is very pro-EMV and has came out and said the cost of upgrading was not material.
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Old May 1, 2014, 12:55 pm
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Originally Posted by alexmt
The thing about the upgrade cost whining - Walmart, the most cost-conscious retailer there is, is very pro-EMV and has came out and said the cost of upgrading was not material.
Walmart has an enormous IT budget that most companies can only dream of. Not material to Walmart has a very large upper range.
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Old May 1, 2014, 1:03 pm
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Originally Posted by emvchip
Walmart has an enormous IT budget that most companies can only dream of. Not material to Walmart has a very large upper range.
Wendy's is a fine example as shown on the wiki.

They're one of the "smaller" corporations (at least compared to Walmart) that are whining about EMV switchover.

Nevermind that when I go to a Wendy's, their newer POS machines which were bought in the past three or so years (as POS machines themselves have their own end of life) already have the slot for an EMV card.

If you have them already and you have to do POS machine replacements anyway when these machines reach their end of life which they eventually all do, and when you replace them the new replacement machines come with EMV capability from the start, what's up with the whining?
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Old May 1, 2014, 1:29 pm
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Almost everyone already has EMV readers, the only changes are software upgrades. Software upgrades that will be done by IT staff they have hired anyway, THAT is why the EMV upgrade cost is not material.

Target is one of the very, very few retailers that doesn't have EMV POS terminals, but it's their own fault - they replaced them just a few years ago (going from ones that swallow the card to ones that you swipe). They could, and should, have bought EMV terminals then. Rue21 is another example - brand new stores they opened in the last year don't have EMV terminals.

I feel no sorrow for companies like Target and Rue21 that have installed large numbers of magstripe terminals AFTER the EMV switchover was announced.

For everyone else, it's a software upgrade. Yes, a time-consuming one - but one not strictly for EMV - software updating needs to happen to stay on top of security flaws anyway. The numbers you see thrown around by those trying to stay lazy are extremely ridiculous. As they note, the cost of conversion, if those numbers were true, is almost the entire retail industry's annual profit. EMV will eat their entire profit? Of course not, that's ridiculous. The real costs will be a tiny fraction of those numbers - and essentially nil for companies that already have EMV terminals and have on-site IT staff or an acquiring bank who doesn't charge them to update their terminal.
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Old May 1, 2014, 2:12 pm
  #4116  
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Remember that there are a significant number of people in this country who will willingly operate against their self-interest if it will "stick it" to the "other".
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Old May 1, 2014, 2:13 pm
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Originally Posted by alexmt
Almost everyone already has EMV readers, the only changes are software upgrades. Software upgrades that will be done by IT staff they have hired anyway, THAT is why the EMV upgrade cost is not material.
In addition, the EMV standard also specifies and even promotes for remote update capabilities to even further reduce the need of having IT guys come over to do the software updates manually as well.

It's just like automatic Windows updates. Security risk on Internet Explorer? There's a bug fix for that and it gets downloaded and updated in the background.


At least the article and many here on FT can agree on something: that Target breach end of last year really changed the ball game with regards to EMV in the US as many here have predicted would happen. Even though these kinds of breaches happened before, there's a big difference in the name value of past breaches that occurred at TJ Maxx and Michaels as opposed to the breach at Target.

Last edited by kebosabi; May 1, 2014 at 2:26 pm
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Old May 1, 2014, 2:28 pm
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Originally Posted by kebosabi
In addition, the EMV standard also specifies and even promotes for remote update capabilities to even further reduce the need of having IT guys come over to do the software updates manually as well.

It's just like automatic Windows updates. Security risk on Internet Explorer? There's a bug fix for that and it gets downloaded and updated in the background.
It isn't quite that simple. POS systems are very customised and thus their IT still needs to setup the software they just don't need to be physically on-site for it. For that matter, Windows updates require IT labour in a corporate environment do too. This is just another systems upgrade. One that should long since have been completed.
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Old May 1, 2014, 3:51 pm
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Originally Posted by alexmt
It isn't quite that simple. POS systems are very customised and thus their IT still needs to setup the software they just don't need to be physically on-site for it. For that matter, Windows updates require IT labour in a corporate environment do too. This is just another systems upgrade. One that should long since have been completed.
That would hold true for big name retailers with a budget for an IT department with fully integrated systems, but let's say a simple small business like the neighborhood liquor store who has a simple standalone POS machine that's separate from his cash register.

Bob owns a neighborhood liquor store that his late father opened fifty years ago. He does not have a sophisticated computer system. All he has is a simple cash register that his father handed down to him and a standalone POS machine. The most high tech equipment in the store is the lottery machine. He recently upgraded his credit card terminal to one that accepts mag-stripes, contactless and EMV.

When the acquirer needs to update the software in his new machine, who does it? Automatic updates by the IT guy (who is the IT guy in Bob's liquor store, Bob's teenage nephew?) Or does the machine update itself automatically? Or does Bob do it himself? Or does the acquirer come to his store to update them manually?

Last edited by kebosabi; May 1, 2014 at 4:01 pm
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Old May 1, 2014, 5:46 pm
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Originally Posted by kebosabi
That would hold true for big name retailers with a budget for an IT department with fully integrated systems, but let's say a simple small business like the neighborhood liquor store who has a simple standalone POS machine that's separate from his cash register.

Bob owns a neighborhood liquor store that his late father opened fifty years ago. He does not have a sophisticated computer system. All he has is a simple cash register that his father handed down to him and a standalone POS machine. The most high tech equipment in the store is the lottery machine. He recently upgraded his credit card terminal to one that accepts mag-stripes, contactless and EMV.

When the acquirer needs to update the software in his new machine, who does it? Automatic updates by the IT guy (who is the IT guy in Bob's liquor store, Bob's teenage nephew?) Or does the machine update itself automatically? Or does Bob do it himself? Or does the acquirer come to his store to update them manually?
The IT team from the acquirer has to do it, the machine doesn't magically do it itself, but the IT team isn't the stores, it's the bank's. Now, from looking at First Data it appears in the US these are going to be done remotely. In Canada, updates get done on site or by swapping the terminals.
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Old May 1, 2014, 5:48 pm
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Originally Posted by alexmt
The IT team from the acquirer has to do it, the machine doesn't magically do it itself, but the IT team isn't the stores, it's the bank's. Now, from looking at First Data it appears in the US these are going to be done remotely. In Canada, updates get done on site or by swapping the terminals.
Hopefully the US learnt from the Canadians non-remote update malarky. There are still so many terminals in Canada that don't take AmEx via EMV because the application can't be remotely loaded.
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Old May 2, 2014, 8:16 am
  #4122  
 
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Just got back from a 1-week trip to Italy with my HHonors Reserve card and USAA EMV Mastercard. Because we were on a tour, we did not have to pay for much. However, I did have a few opportunities to use the cards.

I used HHonors for a purchase at our hotel (wine with dinner) as well as duty-free purchases at the airport.

Because I wanted to test out the USAA card, I used it at a gelateria (where the manager/owner at the register had to call over a clerk to teach him how to use the machine) and at a cafe in the Vatican (where they did not appear to be signature equipped and there was a long line behind me). The PIN worked correctly and it felt neat to be an American using the same technology Europeans do.

In all, the FTF only cost me 35 cents. Oddly, it seemed every merchant (even those with sophisticated POS systems) used the same Ingenico terminals to process cards. All the receipts were printed in the same font.

Most of the others in our group had regular magnetic stripe cards (a few with Citibank/BoA cards had chips) and I did not hear of any issues. The only issue I saw was someone trying to use AMEX at that Vatican cafe (they only took MC/VISA).
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Old May 2, 2014, 10:26 am
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(CNBC) Don't expect other stores to follow Target's lead

Originally Posted by CNBC
But the cost of switching over to EMV technology will be costly for retailers. Ramesh Siromani, a partner in the financial institutions practice at global management consultant A.T. Kearney, said upgrading point-of-sale terminals to read the chips could cost anywhere between $300 and $600 per terminal, which adds up when accounting for retailers with hundredseven thousandsof stores.

Target said its plan to switch its REDcard portfolio, which includes more than 20 million cards used at nearly 1,800 stores, over to chip-and-PIN technology will cost $100 million.

Industrywide, Mallory Duncan, senior vice president and general counsel of The National Retail Federation, said it will cost retailers between $25 billion and $30 billion to switch over to chip-and-PIN technology, mainly because of the cost associated with upgrading sales terminals.
More of the same: "blah blah blah blah, it's gonna cost us money, blah blah blah blah."

I wonder what the merchant federation hopes to get out of consumers when they keep making comments like this? Do they expect consumers to feel sorry for them?
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Old May 2, 2014, 10:27 am
  #4124  
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Originally Posted by kebosabi
(CNBC) Don't expect other stores to follow Target's lead



More of the same: "blah blah blah blah, it's gonna cost us money, blah blah blah blah."

I wonder what the merchant federation hopes to get out of consumers when they keep making comments like this? Do they expect consumers to feel sorry for them?
Maybe trying to get sympathy in Congress so they get free money to switch?
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Old May 2, 2014, 10:44 am
  #4125  
 
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Posts: 7,161
Originally Posted by tmiw
Maybe trying to get sympathy in Congress so they get free money to switch?
The funny thing is I don't ever recall this much whining from merchants when they were moving from carbon copy imprinters to mag-stripe swipers back in the 1980s.

That in itself must've cost a lot of money to invest too considering it was a major shift to an "always on" high-tech (at the time) online system versus a cheaper, easier to do offline carbon copy imprinting device.

Did merchants whine, moan, and complain at the time asking for consumer sympathy and or government subsidies for the cost of upgrading to a mag-stripe swiper system back then?
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