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Old Aug 6, 2009 | 6:40 am
  #46  
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Originally Posted by ijgordon
Originally Posted by ConciergeMike
I can't speak to penetration rates, but why do "the most profitable customers" matter?
Do you really have to ask this??
Yes, I do. Please address the point I made regarding your assertion. Mocking my thought process serves no useful end.
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Old Aug 6, 2009 | 6:42 am
  #47  
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Originally Posted by CJ1120
perhaps...I don't quite thing FB is a fad though, although in truth neither has made a dime yet, nor have either of them shown a near term plan to become profitable.
Facebook certainly was considered a fad when it was first created and was predicted to die just a few months after it began. No one realized it was going to be a MySpace killer.

Twitter has shown semblance of business structure and profit models. They are going to offer premium accounts and different ways for companies to reach customers.
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Old Aug 6, 2009 | 6:44 am
  #48  
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Originally Posted by COpltASgldPHX
Once CO starts using Twitter they will only receive Tweets from those they choose to "follow" and those who reply directly to a Tweet they send out. I'm sure the number of petty gripes will be minimal.

This could evolve into a valuable marketing and PR tool. United sends out "Twares" which are limited availability city-specific fares. They also recently used Twitter to alert followers about the IT meltdown that occurred @ORD.
Sure, CO will only directly see the tweets made by those they subscribe to, but they could easily do a search for people's issues.
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Old Aug 6, 2009 | 6:54 am
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Pffft

Who cares about twitter, really?

Paula Abdul announced that she is not coming back to American Idol via twitter. Pfffft.

Who cares?
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Old Aug 6, 2009 | 7:41 am
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Originally Posted by MarkXS
Seriously, not everyone is on Twitter. Even of those who are, not all of us are enslaved to it to the point of needing to follow businesses.
Not yet you aren't! Because CO_Air isn't tweeting yet. But just you wait.... when they do, and they make their "Double EQM today only" announcement...
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Old Aug 6, 2009 | 7:56 am
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I'm a little behind, I thought the 'Internets Marketing Tube DeJour' was having a CO Branded Second Life Island...
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Old Aug 6, 2009 | 9:48 am
  #52  
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I think that companies that stay current with social networking sites do have an advantage with those that do not. I hope that if CO does decide to jump into the Twitter (or Facebook) mosh pit in an official capacity, they will at least show poor Scott some mercy and assign the task to entry-level newbies with the attention spans of a 4-year-old.

Flyertalk is probably a much better venue for CO to really monitor issues that matter to customers, as the customer base that populates this board is not only extremely knowledgeable of the product (perhaps even moreso than CO themselves ), but they also understand the business angle of running an airline.......and are less likely to clutter up bandwidth with illegitimate complaints.
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Old Aug 6, 2009 | 9:59 am
  #53  
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Originally Posted by SS255
but they also understand the business angle of running an airline
Apparently not. Some people think catering to occasional fliers who spend their lives tweeting is important while questioning why CO should focus on its high-value customers.
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Old Aug 6, 2009 | 10:17 am
  #54  
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Originally Posted by ijgordon
Apparently not. Some people think catering to occasional fliers who spend their lives tweeting is important while questioning why CO should focus on its high-value customers.
I don't think that's the argument at all.

The argument is that there are those frequent travelers who are less likely to stop flying CO due to a delay one time. Then there are possible repeat customers who have a single bad experience and never fly CO again. Me, I'd want to know about both problems and make both travelers happy and make sure that the infrequent traveler has a desire to fly CO next time.
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Old Aug 6, 2009 | 10:27 am
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Of course, as we discuss this...

Twitter Down Due to Denial of Service Attack
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Old Aug 6, 2009 | 11:01 am
  #56  
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Originally Posted by BrandonG216
I've been following United and Jet Blue on Twitter and think it's about time that Continental gets its act together and joins too! Am I the only one?
No, yes.
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Old Aug 6, 2009 | 3:52 pm
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CO is on a facebook group. I am not sure why I am on it or what the point of it is.
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Old Aug 6, 2009 | 3:54 pm
  #58  
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Originally Posted by ijgordon
Apparently not. Some people think catering to occasional fliers who spend their lives tweeting is important while questioning why CO should focus on its high-value customers.
Continuing to mock my viewpoint while not directly responding? Cute.
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Old Aug 7, 2009 | 3:40 pm
  #59  
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Well, someone at Continental is listening: Official CO Twitter Account

I will be interested to see what direction they go with it.
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Old Aug 7, 2009 | 11:38 pm
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Originally Posted by Hartmann
Well, someone at Continental is listening: Official CO Twitter Account

I will be interested to see what direction they go with it.
and of course, like the Lemming I am, I am now following...
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