I think that companies that stay current with social networking sites do have an advantage with those that do not. I hope that if CO does decide to jump into the Twitter (or Facebook) mosh pit in an official capacity, they will at least show poor Scott some mercy and assign the task to entry-level newbies with the attention spans of a 4-year-old.

Flyertalk is probably a much better venue for CO to really monitor issues that matter to customers, as the customer base that populates this board is not only extremely knowledgeable of the product (perhaps even moreso than CO themselves ), but they also understand the business angle of running an airline.......and are less likely to clutter up bandwidth with illegitimate complaints.