Originally Posted by COpltASgldPHX

Once CO starts using Twitter they will only receive Tweets from those they choose to "follow" and those who reply directly to a Tweet they send out. I'm sure the number of petty gripes will be minimal.

This could evolve into a valuable marketing and PR tool. United sends out "Twares" which are limited availability city-specific fares. They also recently used Twitter to alert followers about the IT meltdown that occurred @ORD.