“Cathay Dining”
Apr 12, 2024 | 4:53 am
#1
Original Poster
Join Date: Aug 2007
Location: Sydney, Australia
Posts: 2,732
“Cathay Dining”
Sharing this latest announcement.
Elevating the dining experience – Cathay unveils new Cathay Dining brand
Cathay today announces the rebranding of its catering business as Cathay Dining, reinforcing its vision to become one of the world’s greatest service
brands.
For nearly six decades, the subsidiary formerly known as Cathay Pacific Catering Services (H.K.) Ltd. (‘CPCS’) has consistently delivered tailored, high-
quality inflight and catering cuisine solutions to customers in Hong Kong and across the globe.
Today, the business continues to expand its expertise, which marks a significant milestone in Cathay Dining’s journey and reaffirms its dedication to curating
exceptional experiences through high-quality catering solutions for Cathay Pacific and other esteemed airlines.
Additionally, it reinforces Cathay’s commitment to
forging thoughtful dining partnerships and offering expert restaurant recommendations to its esteemed Cathay members.
This change aligns with Cathay’s overarching premium travel lifestyle proposition as a group. It exemplifies Cathay’s relentless pursuit of excellence and its
commitment to delivering unparalleled service to its valued customers.
Introducing the new brand, Cathay Chief Operations and Service Delivery Officer, and Cathay Dining Chair, Alex McGowan said: “We have invested heavily over the
years to transform Cathay Dining into a world-class provider of dining solutions and experiences. The new brand reflects this and underlines the important role
that dining plays in helping Cathay achieve its vision of becoming one of the world’s greatest service brands.”
Cathay Dining has two key lines of business, providing inflight dining solutions to Cathay Pacific and other major airlines flying to and from Hong Kong, as well as
providing catering services to businesses outside of the aviation industry.
Cathay Dining operates the principal aviation catering business in Hong Kong, last year producing more than 19 million meals.
The rebrand to Cathay Dining follows the group’s global rebrand to Cathay in September 2023. The Cathay Dining brand will begin to roll out across customer-
facing channels starting this month.
Cathay today announces the rebranding of its catering business as Cathay Dining, reinforcing its vision to become one of the world’s greatest service
brands.
For nearly six decades, the subsidiary formerly known as Cathay Pacific Catering Services (H.K.) Ltd. (‘CPCS’) has consistently delivered tailored, high-
quality inflight and catering cuisine solutions to customers in Hong Kong and across the globe.
Today, the business continues to expand its expertise, which marks a significant milestone in Cathay Dining’s journey and reaffirms its dedication to curating
exceptional experiences through high-quality catering solutions for Cathay Pacific and other esteemed airlines.
Additionally, it reinforces Cathay’s commitment to
forging thoughtful dining partnerships and offering expert restaurant recommendations to its esteemed Cathay members.
This change aligns with Cathay’s overarching premium travel lifestyle proposition as a group. It exemplifies Cathay’s relentless pursuit of excellence and its
commitment to delivering unparalleled service to its valued customers.
Introducing the new brand, Cathay Chief Operations and Service Delivery Officer, and Cathay Dining Chair, Alex McGowan said: “We have invested heavily over the
years to transform Cathay Dining into a world-class provider of dining solutions and experiences. The new brand reflects this and underlines the important role
that dining plays in helping Cathay achieve its vision of becoming one of the world’s greatest service brands.”
Cathay Dining has two key lines of business, providing inflight dining solutions to Cathay Pacific and other major airlines flying to and from Hong Kong, as well as
providing catering services to businesses outside of the aviation industry.
Cathay Dining operates the principal aviation catering business in Hong Kong, last year producing more than 19 million meals.
The rebrand to Cathay Dining follows the group’s global rebrand to Cathay in September 2023. The Cathay Dining brand will begin to roll out across customer-
facing channels starting this month.
Apr 12, 2024 | 5:14 am
#2
Join Date: Dec 2000
Location: HKG
Programs: AA 3MM EXP, SQ Solitaire, LH SEN, CX DM, Hyatt CC, Marriott LT Titanium
Posts: 3,418
Apr 12, 2024 | 6:46 am
#4
Join Date: May 2023
Location: UK/HK/USA
Programs: BA Executive Club, CX Asia Miles, FlyingBlue, TrueBlue
Posts: 584
This sounds like a silly announcement but may be a smart move given airlines flying to/from HK will soon need to comply with its plastics ban:
https://www.scmp.com/news/hong-kong/...gtype=homepage
Cathay may be essentially taking a cut of some of their profits by supplying HK government-compliant dining materials.
https://www.scmp.com/news/hong-kong/...gtype=homepage
Cathay may be essentially taking a cut of some of their profits by supplying HK government-compliant dining materials.
Apr 12, 2024 | 1:01 pm
#5
Join Date: Jul 2023
Location: New Zealand
Programs: CX Gold
Posts: 409
I am just laughing imagining this.
a whole bunch highly paid executives sat down together and decided that the reason Cathay is declining and losing market share was
NOT the increasingly mainland level service.
NOT the aging fleet
NOT the lack of pilots and planes
NOT the lack of frequencies and destinations
NOT the pathetic food in J
Nah it was the word "Pacific"
That has been the true problem, the root cause of all issues!!
And they then proceeded to make a 30 point plan to eliminate "Pacific"
a brilliant comedy sequence.
Last edited by NZflyer777; Apr 12, 2024 at 1:18 pm
Apr 12, 2024 | 7:37 pm
#7
Join Date: Aug 2015
Location: Hong Kong
Programs: Cathay Lifetime Diamond
Posts: 788
Apr 13, 2024 | 1:43 am
#8
Join Date: Apr 2001
Location: HKG/HND/OOL
Programs: QF Emerald. SQ Gold.
Posts: 3,588
when i see them serve ME3 style food, i will believe them. i dont even need dine on demand, just a properly presented good taste meal is not hard to ask.
Apr 14, 2024 | 10:55 pm
#9
Join Date: Aug 2015
Location: Hong Kong
Programs: Cathay Lifetime Diamond
Posts: 788
I am just laughing imagining this.
a whole bunch highly paid executives sat down together and decided that the reason Cathay is declining and losing market share was
NOT the increasingly mainland level service.
NOT the aging fleet
NOT the lack of pilots and planes
NOT the lack of frequencies and destinations
NOT the pathetic food in J
Nah it was the word "Pacific"
That has been the true problem, the root cause of all issues!!
And they then proceeded to make a 30 point plan to eliminate "Pacific"
a brilliant comedy sequence.
a whole bunch highly paid executives sat down together and decided that the reason Cathay is declining and losing market share was
NOT the increasingly mainland level service.
NOT the aging fleet
NOT the lack of pilots and planes
NOT the lack of frequencies and destinations
NOT the pathetic food in J
Nah it was the word "Pacific"
That has been the true problem, the root cause of all issues!!
And they then proceeded to make a 30 point plan to eliminate "Pacific"
a brilliant comedy sequence.
Apr 15, 2024 | 8:03 pm
#12
Join Date: May 2017
Programs: FB Plat, TB Plat
Posts: 10
Apr 15, 2024 | 10:42 pm
#13
Original Poster
Join Date: Aug 2007
Location: Sydney, Australia
Posts: 2,732
Sort of appropos to "Cathay Dining", over the past few years I've wondered how long before Cathay Pacific drops the 'Pacific' altogether.
The mantra at Cathay City (HQ) is all about "making Cathay one of the world's great service brands" – not the airline per se, and not 'Cathay Pacific', just the parent super-brand of Cathay.
We've already got Cathay Cargo, we've seen the Marco Polo Club rewards program become Cathay, and that program in turn now falls under the broader Cathay lifestyle arm. The new and growing portfolio of credit cards also carries only the Cathay brand and brushwing.
At some stage in the new few years I'd put money on 'Cathay Pacific' being rebranded as 'Cathay' to complete the journey.
The mantra at Cathay City (HQ) is all about "making Cathay one of the world's great service brands" – not the airline per se, and not 'Cathay Pacific', just the parent super-brand of Cathay.
We've already got Cathay Cargo, we've seen the Marco Polo Club rewards program become Cathay, and that program in turn now falls under the broader Cathay lifestyle arm. The new and growing portfolio of credit cards also carries only the Cathay brand and brushwing.
At some stage in the new few years I'd put money on 'Cathay Pacific' being rebranded as 'Cathay' to complete the journey.
Apr 15, 2024 | 10:55 pm
#14
Join Date: Jul 2023
Location: New Zealand
Programs: CX Gold
Posts: 409
Gone from being the largest traspacific airline by capacity to a regional carrier.
give it 10 years.
A new lot from Swire will introduce the new latest minimalist brand.
Introducing "Cat"
The new way to fly.
Because someone will have thought that instead of fixing real issues the "hay" was the problem.
Just like they have done with "Pacific"
Apr 16, 2024 | 6:39 pm
#15
Join Date: Jun 2003
Posts: 2,217
On a somewhat related matter, has anyone listened lately to the ISM's greeting as the flight pushes back from gate and prepares to take off? I never really paid attention to it until recently, and I noticed that there was a slight change.
I always remembered that the ISM would say something to the effect of "Welcome to CX ###, a Cathay Pacific/Oneworld flight to [Destination], and to all our Marco Polo Club members, welcome back...."
Now, the greeting is "Welcome to CX ###, a Cathay/Oneworld flight to [Destination], and to all our members, welcome back...."
The omission of "Marco Polo Club" really makes the greeting much less "personal" (?). Not sure if that is the right word. Having specifically listened to the message on my last two flights, I feel much more detached to the Cathay identity. In fact, I would guess that some passengers who are not Cathay (the frequent flyer program) Members would not even know what "members" the ISM is talking about!
I always remembered that the ISM would say something to the effect of "Welcome to CX ###, a Cathay Pacific/Oneworld flight to [Destination], and to all our Marco Polo Club members, welcome back...."
Now, the greeting is "Welcome to CX ###, a Cathay/Oneworld flight to [Destination], and to all our members, welcome back...."
The omission of "Marco Polo Club" really makes the greeting much less "personal" (?). Not sure if that is the right word. Having specifically listened to the message on my last two flights, I feel much more detached to the Cathay identity. In fact, I would guess that some passengers who are not Cathay (the frequent flyer program) Members would not even know what "members" the ISM is talking about!