i dont have anything to elaborate apart from my recent J meals on CX vs its competion. Instead of funnelling cash into making meals better they took this route. No i dont know which cOnsultancy they used nor i dont really care. They can have all the fancy branding but if their food is rubbish it will worsen their brand image.

when i see them serve ME3 style food, i will believe them. i dont even need dine on demand, just a properly presented good taste meal is not hard to ask.