Originally Posted by Fly Me To The Moon

On a somewhat related matter, has anyone listened lately to the ISM's greeting as the flight pushes back from gate and prepares to take off? I never really paid attention to it until recently, and I noticed that there was a slight change.

I always remembered that the ISM would say something to the effect of "Welcome to CX ###, a Cathay Pacific/Oneworld flight to [Destination], and to all our Marco Polo Club members, welcome back...."

Now, the greeting is "Welcome to CX ###, a Cathay/Oneworld flight to [Destination], and to all our members, welcome back...."

The omission of "Marco Polo Club" really makes the greeting much less "personal" (?). Not sure if that is the right word. Having specifically listened to the message on my last two flights, I feel much more detached to the Cathay identity. In fact, I would guess that some passengers who are not Cathay (the frequent flyer program) Members would not even know what "members" the ISM is talking about!

Originally Posted by percysmith

You must have missed the memo on lifestyle rebranding Cathay posting HK$4.6 billion profit for 1st 6 months