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Old Jul 31, 2016 | 6:43 pm
  #31  
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Originally Posted by Rami Tamimi
But are those people (exluding us,FTers ofcourse) watching these kind of blogs actually represent CX's target market?
lol..

Well tbh, I actually watch Casey Neistat's videos. I don't care for his travel vlogs but I do find some of his content to be interesting especially the ones regarding cinematography and such
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Old Jul 31, 2016 | 6:56 pm
  #32  
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In a CX context Neistat is like Herringbone or Hard Shell - half of us are fans and half detest his style. That's fine, the ones who don't like his style don't have to tune in.
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Old Jul 31, 2016 | 7:00 pm
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Originally Posted by percysmith
In a CX context Neistat is like Herringbone or Hard Shell - half of us are fans and half detest his style. That's fine, the ones who don't like his style don't have to tune in.
Do you like either the herringbone or hard shell product?
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Old Jul 31, 2016 | 7:01 pm
  #34  
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Originally Posted by Rami Tamimi
But are those people (exluding us,FTers ofcourse) watching these kind of blogs actually represent CX's target market?
As strange as it sounds, a lot of airlines seem to use their premium products in their advertisement to lure more economy class passengers. Those people would go look at the premium products on their website but then book economy class.
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Old Jul 31, 2016 | 7:33 pm
  #35  
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Originally Posted by hl176
Do you like either the herringbone or hard shell product?
No but I am co-opted to sit in them.

I can choose to not subscribe Neistat's Youtube channel.
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Old Jul 31, 2016 | 7:37 pm
  #36  
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Originally Posted by Rami Tamimi
But are those people (exluding us,FTers ofcourse) watching these kind of blogs actually represent CX's target market?
Hasn't CX been downgrading its services recently and seemingly catering more to the cheap travelers? LOL

Originally Posted by QRC3288
+1



your point makes sense in theory. it fails in reality given those of us who deal with CX on a near-daily basis. I've seen CX's system fail to identify the children of a head of state who were booked through the office of that head of state and flagged as such. I have many less interesting stories but which paint an equally unflattering picture of CX IT to count.

CX miraculously recognizing this (in the grand scheme of things) relatively irrelevant "vlogger" seems far fetched to me with everything I know about CX. At least of the folks I'm familiar with, who overwhelmingly pay for cash for their CX tickets (in all classes), I don't really think they're looking to that fellow for advice.



I watched the first 5 minutes of the video, here's my guess:

*He shows up 4 hours early.
*He doesn't show you any of the interaction with the check-in process.
*My bet is he explained who he is, what his blog is all about, maybe someone at SFO check-in even had seen his videos before. Or he has some sales pitch. They pull out the duty supervisor, they check and see they have J class wide open, they have a TON of time to deal with since he is there 4 hours early perhaps they make a call to HKG, and let him go to J class.
*I actually doubt this was even an op-up. But instead a "courtesy" upgrade that occasionally gets offered, like a birthday upgrade.

But I strongly doubt it was just totally serendipitous. I bet he asked during the check-in process - which he doesn't show, but we know he has heaps of time for - during which time he explained who he was in an attempt to get into J.
You made a very good point - he did not show what happened during the check-in process. Funny he tried getting into the lounge.

I had always been impressed with CX at how they enforced op-ups within the MPC. So called "courtesy" upgrades were not as rampant as in the likes of TG or PR. A long time ago, when PR still had first class, pursers would upgrade their kin from waaay at the back to FCL section. Loyal patrons are left where they are. Same with TG.

Annoying that he was even soliciting for free tickets on other airlines' premium cabins.
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Old Jul 31, 2016 | 7:40 pm
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Originally Posted by Rami Tamimi
But are those people (exluding us,FTers ofcourse) watching these kind of blogs actually represent CX's target market?
Probably not but I think that's precisely the point - it's about chasing incremental revenue. There's a good chance that people who follow that person don't normally fly CX so it's a chance for CX to 'introduce' itself to those folks. Besides, from CX point of view it's a 'cheap' way to advertise so why not.
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Old Jul 31, 2016 | 8:21 pm
  #38  
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Originally Posted by hikouki
You made a very good point - he did not show what happened during the check-in process. Funny he tried getting into the lounge.
Yea, that's my best bet on what happened. I'm sure these guys video absolutely everything and then edit it down. Why didn't he show the check-in process? Because that shows him navigating his upgrade. I can't totally fault CX with that one, if J class was wide open and he was friendly about it...maybe.

Or, the other possibility is he called / emailed / begged marketing or some contact at CX before his flight, and they told him to check it out with the airport when he arrived. You know, he probably emailed with all his subscribers and viewership and this and that. And their answer would probably be we need to check loading, check with so and so, etc. Pls come to the airport early and we'll talk.

He never says exactly why he is so darn early to the airport. This could explain why: to sort out with the staff his possibility of an upgrade.

If J class was wide open on that flight and an op-up wasn't taken away, I can't blame CX. Why not. Even though a little annoying they get some good publicity.

I do love how he whinges about the lounge...the fact they didn't give him the lounge tells me he was negotiating with them for his upgrade (or they truly just gave it to him serendipitously), they didn't flag him as some important guy. I highly, highly doubt CX's electronic systems proactively identified him beforehand. He had to flag them to himself or it was a total accident; even without the lounge rejection, I'd be nearly certain of that. The fact CX didn't let him in the lounge means I'm completely certain that he wasn't proactively identified beforehand. He either alerted them to himself or it was just dumb luck (I think it was the former).

He talks about how he just flew first class on KE or Asiana or whatever. If you're him and you're pitching CX, you probably say "I just flew xyz airline first class, my video got (x) many views, (x) many likes", whatever. "If I have the chance to fly your airlines in business class..."
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Old Jul 31, 2016 | 10:56 pm
  #39  
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What the heck guys, seriously?!

Cathay got 1 Million+ impression for what? An empty F seat that could have been upgraded from?

You guys sounds like you never understand what the new media are.
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Old Jul 31, 2016 | 11:02 pm
  #40  
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Originally Posted by hl176
Wow.

I have absolutely no respect for individuals who tear apart their face to get an upgrade like that whether he is "vlogging to show the general population" or not, sorry but I just don't condone such behaviour. It's one thing documenting your class of travel, while it's a totally different story if you need to pull such strings in order for an upgrade.

If he wants to fly J, purchase it or redeem it. Save up in either currency if he cannot at the moment.
I doubt that CX would even want to have "the general population" in their premium cabins.
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Old Jul 31, 2016 | 11:50 pm
  #41  
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Originally Posted by MSPeconomist
I doubt that CX would even want to have "the general population" in their premium cabins.
Yeah true.

Also, it was so unnecessary of him to enter the lounge a second time to pester the attendants and ask whether he could "show the world their lounge and help them advertise". Adding on to what others previously said that he most probably asked to be upgraded; it's just so annoying when there's that one customer checking in and clogging up the desks making unreasonable demands. High demands and low return for the company; just so distasteful and out of hand.
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Old Aug 1, 2016 | 12:08 am
  #42  
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Originally Posted by Jumper Jack
What the heck guys, seriously?!

Cathay got 1 Million+ impression for what? An empty F seat that could have been upgraded from?

You guys sounds like you never understand what the new media are.
Ok so the first video has a lot of views.

But how's <20000 views a success for new media?
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Old Aug 1, 2016 | 2:48 am
  #43  
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Originally Posted by Jumper Jack
What the heck guys, seriously?!

Cathay got 1 Million+ impression for what? An empty F seat that could have been upgraded from?

You guys sounds like you never understand what the new media are.
How many of those 12-year-olds are going to be buying a premium seat on CX?
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Old Aug 1, 2016 | 10:46 pm
  #44  
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Originally Posted by LondonElite
How many of those 12-year-olds are going to be buying a premium seat on CX?
Do you have the full demo breakdown for his Youtube channel via Adwords or Analytics?

Is that a fact or just you know..... your gut?

I mean sure he(Casey) can be a ignorant and narcissistic at times but the reality is this is just good marketing for very little spend.
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Old Aug 1, 2016 | 10:49 pm
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Originally Posted by mxr
Ok so the first video has a lot of views.

But how's <20000 views a success for new media?
????

1.9 Million Impressions/Views + 62,000 engagement on youtube alone.

How is this not super success for an empty F seat(okay, two empty F seats)
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