How does CX define a "romantic destination"?
Jan 8, 2016 | 3:04 am
#1
Original Poster
Ambassador, Hong Kong and Macau
Join Date: May 2009
Location: HKG
Programs: Non-top tier Asia Miles member
Posts: 22,133
How does CX define a "romantic destination"?
http://www.cathaypacific.com/cx/en_H...ines-2016.html
Is it per the destinations on the bottom of the page? I note no PRC destination's listed...
Sweet offers for your romantic getaway
Departing from Hong Kong
This Valentine’s Day, fly to any romantic destination with Cathay Pacific and we’ll help with the sweets and gifts. When you book a trip online for two, departing between 1 and 29 February 2016, register with us to receive one of these gifts:
•For the first 25 qualified Economy class bookings: two agnčs b. CAFÉ vouchers for a coffee and a mini cake
•For the first 50 qualified Premium Economy class bookings: one HKD200 Duty Free Shop e-voucher
•For the first 50 qualified First or Business class bookings: one HKD400 Duty Free Shop e-voucher
Simply register with your booking information. Offers are available on a first-come-first-served basis while stocks last.
Departing from Hong Kong
This Valentine’s Day, fly to any romantic destination with Cathay Pacific and we’ll help with the sweets and gifts. When you book a trip online for two, departing between 1 and 29 February 2016, register with us to receive one of these gifts:
•For the first 25 qualified Economy class bookings: two agnčs b. CAFÉ vouchers for a coffee and a mini cake
•For the first 50 qualified Premium Economy class bookings: one HKD200 Duty Free Shop e-voucher
•For the first 50 qualified First or Business class bookings: one HKD400 Duty Free Shop e-voucher
Simply register with your booking information. Offers are available on a first-come-first-served basis while stocks last.
Jan 8, 2016 | 3:29 am
#4
Join Date: Sep 2013
Location: Beijing, Paris, Edinburgh
Programs: Marco Polo Diamond, Flying Blue Platinum for Life, GHA Black, IHG Platinum
Posts: 451
Just noticed that the promotion period started yesterday and that it is on a first come first served basis. Pity I didn't receive the E mail until 45 minutes ago.......
Jan 8, 2016 | 3:46 am
#5
Join Date: Oct 2014
Location: HKG
Posts: 1,053
As far as I understand, any location goes.
The total value of this "sweet offer" is approx. 31K HKD and, based on November's figures, could be enjoyed by 0.0089% of CX (&KA's) ~1.400.000 Ex-HKG PAX.
Never had an agnes.b coffee though, maybe they are really good?
The total value of this "sweet offer" is approx. 31K HKD and, based on November's figures, could be enjoyed by 0.0089% of CX (&KA's) ~1.400.000 Ex-HKG PAX.
Never had an agnes.b coffee though, maybe they are really good?
Jan 8, 2016 | 3:50 am
#6
Join Date: Feb 2012
Location: HKG
Programs: CX DM, SPG Pt, Le Club Accor GO, Shangri-La GC Jade
Posts: 1,327
Ignorable, brain-less, heart-less and pointless promotion.... I don't think this "promotion" can generate any extra business...
Last edited by sscywong; Jan 8, 2016 at 4:02 am Reason: Typo
Jan 8, 2016 | 3:56 am
#7
Suspended
Join Date: Sep 2015
Programs: AA & SPG Plat
Posts: 387
Most of their drinks are in the $45 range, or around $30 for basic coffee. Then another ~$40 for cake. Maybe a value of hkd $75 at most.
Jan 8, 2016 | 9:44 am
#10
Join Date: Sep 2013
Programs: BAEC Gold, EK Skywards (enhanced Blue !), Oman Air Sindbad Gold
Posts: 6,819
How incredibly generous of CX. They sure know how to capture the imagination of the travel market (especially those looking to book in Y).
I have a mental picture of some newbie airhead in the marketing department thinking up the idea, and initially allocating the amazing coffee + mini cake award to the first ten bookings.
But ...fortunately ..... just before the whole promo was signed off, someone higher up the corporate pecking order, someone more worldly-wise & business-savvy must have stepped in and boldly declared "hey, let's give this a real big push, we'll blow the budget and make it twenty five....."
You can't help but wonder if they've ever heard of the concept of consumer focus groups.....
I have a mental picture of some newbie airhead in the marketing department thinking up the idea, and initially allocating the amazing coffee + mini cake award to the first ten bookings.
But ...fortunately ..... just before the whole promo was signed off, someone higher up the corporate pecking order, someone more worldly-wise & business-savvy must have stepped in and boldly declared "hey, let's give this a real big push, we'll blow the budget and make it twenty five....."
You can't help but wonder if they've ever heard of the concept of consumer focus groups.....
Jan 8, 2016 | 3:44 pm
#11
Join Date: Apr 2007
Location: Anywhere
Posts: 7,063
LOLOL! 
When I saw the email yesterday, I kinda asked myself how long would it take for someone to start an FT thread on this.
One person's romantic destination may not be that of another. Dhaka or Jakarta, anyone?
When I saw the email yesterday, I kinda asked myself how long would it take for someone to start an FT thread on this.
One person's romantic destination may not be that of another. Dhaka or Jakarta, anyone?
Jan 8, 2016 | 6:30 pm
#12
FlyerTalk Evangelist
Join Date: Oct 2011
Location: Anywhere I need to be.
Programs: OW Emerald, *A Gold, NEXUS, GE, ABTC/APEC, South Korea SES, eIACS, PP, Hyatt Diamond
Posts: 16,046
Jan 8, 2016 | 7:40 pm
#13
FlyerTalk Evangelist
Join Date: Jul 2001
Location: Boston, Jo'burg, HK
Programs: AA EXP, Hyatt Lifetime Diamond, CX Gold, Mrs. Pickles travels for free
Posts: 13,873
How incredibly generous of CX. They sure know how to capture the imagination of the travel market (especially those looking to book in Y).
I have a mental picture of some newbie airhead in the marketing department thinking up the idea, and initially allocating the amazing coffee + mini cake award to the first ten bookings.
But ...fortunately ..... just before the whole promo was signed off, someone higher up the corporate pecking order, someone more worldly-wise & business-savvy must have stepped in and boldly declared "hey, let's give this a real big push, we'll blow the budget and make it twenty five....."
You can't help but wonder if they've ever heard of the concept of consumer focus groups.....
I have a mental picture of some newbie airhead in the marketing department thinking up the idea, and initially allocating the amazing coffee + mini cake award to the first ten bookings.
But ...fortunately ..... just before the whole promo was signed off, someone higher up the corporate pecking order, someone more worldly-wise & business-savvy must have stepped in and boldly declared "hey, let's give this a real big push, we'll blow the budget and make it twenty five....."
You can't help but wonder if they've ever heard of the concept of consumer focus groups.....
Jan 9, 2016 | 6:50 am
#14
Join Date: Feb 2012
Location: HKG
Programs: CX DM, SPG Pt, Le Club Accor GO, Shangri-La GC Jade
Posts: 1,327
By the time I saw the email (19:xx last night, 8 Jan) this thread is here for a day already.... The promotion was on CX website for that long as well already.... Doubt that any quota left when the email reach my mailbox...
Jan 10, 2016 | 6:34 am
#15
Join Date: Aug 2010
Programs: AA,CX, BA, Priority Club, SPG, Hilton
Posts: 1,421
How incredibly generous of CX. They sure know how to capture the imagination of the travel market (especially those looking to book in Y).
I have a mental picture of some newbie airhead in the marketing department thinking up the idea, and initially allocating the amazing coffee + mini cake award to the first ten bookings.
But ...fortunately ..... just before the whole promo was signed off, someone higher up the corporate pecking order, someone more worldly-wise & business-savvy must have stepped in and boldly declared "hey, let's give this a real big push, we'll blow the budget and make it twenty five....."
You can't help but wonder if they've ever heard of the concept of consumer focus groups.....
I have a mental picture of some newbie airhead in the marketing department thinking up the idea, and initially allocating the amazing coffee + mini cake award to the first ten bookings.
But ...fortunately ..... just before the whole promo was signed off, someone higher up the corporate pecking order, someone more worldly-wise & business-savvy must have stepped in and boldly declared "hey, let's give this a real big push, we'll blow the budget and make it twenty five....."
You can't help but wonder if they've ever heard of the concept of consumer focus groups.....