How does CX define a "romantic destination"?
#16




Join Date: Oct 2014
Location: HKG
Posts: 1,053
It's still being advertised in today's fanfare email. Are they still sitting on that huge pile of vouchers because even the high school students were too lazy to fill out the paperwork for a free coffee (and cake!!)?
#18
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Join Date: Dec 2000
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The point is that nobody is biting at these silly vouchers.
#19
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#20




Join Date: Dec 2000
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Well, to be fair, I don't think anyone will be booking because they want to get these vouchers... BUT, for those who were going to book and buy a ticket for travel during those periods anyways, it's something free, so why not?
#21


Join Date: Sep 2013
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On the basic principle of we were going to book anyway, so it's a welcome little bonus .....l guess you're right tfung.
That said, it's almost as though CX went out of their way to make the promotion about as underwhelming as possible : the combination of a low-value* 'benefit' and a very limited number of beneficiaries !
With a total commitment of a little over HK$30K, they didn't exactly go wild with this one .......
(*relative to a typical ticket spend)
That said, it's almost as though CX went out of their way to make the promotion about as underwhelming as possible : the combination of a low-value* 'benefit' and a very limited number of beneficiaries !
With a total commitment of a little over HK$30K, they didn't exactly go wild with this one .......
(*relative to a typical ticket spend)
#23


Join Date: Sep 2013
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@alphaod ..... My figure of "a little over HKD30K" was based on a quick calculation of the value of the vouchers x the number of eligible customers (and then there's the coffee + cake, hence the 'little over'....)
I've just noticed that gpia comes up with a similar calculation (posts # 5 & 8). I did my complex sums independently, so hopefully we're not both wrong with our maths. Or maybe we are ...??!
I've just noticed that gpia comes up with a similar calculation (posts # 5 & 8). I did my complex sums independently, so hopefully we're not both wrong with our maths. Or maybe we are ...??!
#24
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Another one https://www.cathaypacific.com/cx/en_...mpetition.html . I assume it's just *one* major prize....
This is BoC-style marketing....
This is BoC-style marketing....
#25


Join Date: Sep 2013
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I wish they could devote as many man hours to dealing with their useless app as they do coming up with useless promotions.
#26




Join Date: Oct 2014
Location: HKG
Posts: 1,053
Another one https://www.cathaypacific.com/cx/en_...mpetition.html . I assume it's just *one* major prize....
This is BoC-style marketing....
This is BoC-style marketing....
#27
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CX is getting pretty addicted to these lucky draws:
http://www.cathaypacific.com/cx/en_H...-HS-_-20160226
Grand Prize (1) Samsung Galaxy S6 edge+ (32 GB)
Second Prize (1) - Samsung Galaxy S6 edge (32 GB)
http://www.cathaypacific.com/cx/en_H...-HS-_-20160226
Grand Prize (1) Samsung Galaxy S6 edge+ (32 GB)
Second Prize (1) - Samsung Galaxy S6 edge (32 GB)
#28
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CX is getting pretty addicted to these lucky draws:
http://www.cathaypacific.com/cx/en_H...-HS-_-20160226
Grand Prize (1) Samsung Galaxy S6 edge+ (32 GB)
Second Prize (1) - Samsung Galaxy S6 edge (32 GB)
http://www.cathaypacific.com/cx/en_H...-HS-_-20160226
Grand Prize (1) Samsung Galaxy S6 edge+ (32 GB)
Second Prize (1) - Samsung Galaxy S6 edge (32 GB)

