How incredibly generous of CX. They sure know how to capture the imagination of the travel market (especially those looking to book in Y).

I have a mental picture of some newbie airhead in the marketing department thinking up the idea, and initially allocating the amazing coffee + mini cake award to the first ten bookings.

But ...fortunately ..... just before the whole promo was signed off, someone higher up the corporate pecking order, someone more worldly-wise & business-savvy must have stepped in and boldly declared "hey, let's give this a real big push, we'll blow the budget and make it twenty five....."

You can't help but wonder if they've ever heard of the concept of consumer focus groups.....