Go Back  FlyerTalk Forums > Miles&Points > Airlines and Mileage Programs > British Airways | Executive Club
Reload this Page >

British Airways plans to improve its business class cabin

British Airways plans to improve its business class cabin

Old Jan 13, 04, 4:09 pm
  #1  
Original Poster
 
Join Date: Nov 2003
Location: London, UK
Programs: Starbucks Rewards GOLD
Posts: 1,440
British Airways plans to improve its business class cabin

Extracted from http://www.ameinfo.com/news/Detailed/33358.html

British Airways has announced that Dubai has been included in their worldwide plans to trial a new business class service called Sleeper Service.

The trial, which takes place on BA106 flights between 12th and 15th January is designed to provide customers with a longer, more comfortable nights sleep by minimizing cabin disturbances and offering a more tailored catering service.

'We are looking to use the Dubai trial to gather as much feedback as possible from our Middle East customers, crew and staff. If the results show that our customers enjoy the service we will be looking to roll out the Sleeper Service concept on overnight flights in other Middle East countries,' said Debbie Frampton, Commercial Manager for Dubai & Northern Emirates.

The trial flights will include a choice of dining options as well as higher quality pillows and blankets aimed at maximizing comfort when sleeping on Club World flat beds.

Throughout the trials, customers can choose to enjoy a light 'nightcap' service after departure or if they feel hungrier, they can choose from a variety of substantial snacks from the All Night Deli, which is available at any time throughout the flight. Customers will also have the choice between a full Hot Breakfast on board or a full English or Continental breakfast at our Arrivals Lounge in London Heathrow.

'The aim of the Sleeper Service trial is to look at ways in which we can better meet our customer's needs for a longer nights sleep, enabling our business travelers to arrive in the UK feeling relaxed and ready to do business.

'Our Club World cabin is already popular with our customers and we continue to remain committed to looking at ways to further enhance our passengers' travel experience,' added Frampton.
mario is offline  
Old Jan 13, 04, 4:40 pm
  #2  
FlyerTalk Evangelist
 
Join Date: Feb 2003
Location: New York, NY
Programs: BAEC Gold, Hilton Diamond, Marriott Gold, AMEX Platinum (US)
Posts: 18,135
This souds like Part 2 of the Sleeper service that was on the NYC-LHR run and trialled in November last year. I remember when plans for it were revealed in the summer we tore it apart as being a cost cutting measure

Maybe this is the response

Fraser is offline  
Old Jan 13, 04, 6:05 pm
  #3  
dnw
 
Join Date: Sep 2000
Posts: 5,247
Ughh... they should be improving Club World catering, not 'enhancing' it!!
dnw is online now  
Old Jan 13, 04, 6:28 pm
  #4  
 
Join Date: Jun 2001
Posts: 3,132
Or enhancing the cashews out of the bag...

(ok, just something I have never understood from BA Business Class...)

Still, it is the seat why I fly business class, so food is just a bonus

Boo Boo is offline  
Old Jan 13, 04, 7:08 pm
  #5  
 
Join Date: Apr 2003
Location: MEL/LAX
Programs: AAdv GLD(MM), QF LTS, UA MP_nada, HH Gld, SPG, GoldenCircle Jade
Posts: 4,471
Can't wait - LHR-DXB was one of the few NCW flights on which I got almost no sleep.
alect is offline  
Old Jan 14, 04, 6:26 am
  #6  
 
Join Date: Feb 2003
Location: Denmark, SK*G ( EBD), BA (silver), FB (Silver)
Posts: 439
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by dnw:
Ughh... they should be improving Club World catering, not 'enhancing' it!! </font>
I must admit that the 'AllNightDeli-Service' sounds like another 'enhancement' to me too.
Something along the lines of: 'BA is proud to announce a better nights sleep in NCW - in order not to distrub our customers we have done away with the noise of glasses plates and cutlery - a sandwich may be picked up in a soft tissue wrap in the downstairs galley'
GreatDane is offline  
Old Jan 14, 04, 8:01 am
  #7  
FlyerTalk Evangelist
 
Join Date: Dec 2003
Location: MAN and LON
Programs: Mucci, BAEC LT Gold, HH Dia, MR LT Plat, IC RA, Kimpton Inner Circle, Amex Plat
Posts: 13,719
In BA's defence as a former employee who did some work for NCW introduction, a "sleeper" service option was always part of the game plan. The thinking was to allow tailoring of the service to meet the needs of different types of travellers, those wanting to sleep all night, those wanting a conventional flight experience or those wanting to work as much as possible during the flight.

Whilst a big uptake of a "sleeper" service would probably save some money, it isnt a bad idea providing it isn't enforced upon all (not a strongpoint of BA's I fear). I definitely remember when I used to fly VS J to NYC that they used to do something similar in the upper deck of their 747s with a normal service in the main cabin, difficult to acheive this in a 777 though.
Land-of-Miles is offline  
Old Jan 14, 04, 8:57 am
  #8  
 
Join Date: Jan 2004
Location: Santa Cruz, CA, USA
Programs: BAEC Gold
Posts: 37
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">The trial, which takes place on BA106 flights between 12th and 15th January is designed to provide customers with a longer, more comfortable nights sleep by minimizing cabin disturbances and offering a more tailored catering service. [/B]</font>
Minimizing cabin disturbances, eh? I wonder how they'd deal with the guy sitting next to me upstairs in NCW on Monday kept on smacking the screen between us with his hand when tossing and turning in his seat. And turning his redundant NCW overhead light on and off so that the privacy screen lit up like a bad amateur dramatics stageshow. Good for silhouette hand-puppets tho'.

Then the ******* settled down and started snoring...

Slightly more on topic, it sounds like Virgin are rolling out a sleeper service in their new UC cots so this sounds like pretty close to the same arrangement.

Scott...
smackie is offline  
Old Jan 14, 04, 9:06 am
  #9  
 
Join Date: Apr 2002
Location: Edinburgh UK
Programs: BA Silver, HHonours Gold, Mucci of Pucci, Oyster Card, Nectar Card, Father's Day Card
Posts: 9,372
Perhaps the US Government have asked BA to cut back on food and drink at night to reduce nocturnal traffic to the toilets and further reduce q'ing?
edi-traveller is offline  
Old Jan 14, 04, 9:08 am
  #10  
 
Join Date: Sep 2001
Location: UK. BAEC AAdvantage
Programs: Mucci Des Oeufs Brouilles et des Canards
Posts: 3,284
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by Land-of-Miles:
In BA's defence as a former employee who did some work for NCW introduction, a "sleeper" service option was always part of the game plan. The thinking was to allow tailoring of the service to meet the needs of different types of travellers, those wanting to sleep all night, those wanting a conventional flight experience or those wanting to work as much as possible during the flight.

Whilst a big uptake of a "sleeper" service would probably save some money, it isnt a bad idea providing it isn't enforced upon all (not a strongpoint of BA's I fear). I definitely remember when I used to fly VS J to NYC that they used to do something similar in the upper deck of their 747s with a normal service in the main cabin, difficult to acheive this in a 777 though.
</font>
I must admit that I have felt kind of guilty on some of my red-eye flights from the US to LHR when I've wanted the conventional full service while others around me were trying to sleep. On some occasions it's been that we've been working all day, and get to the airport with the bare minimum to check in, let alone pre-dine and the meal is the first solid food since breakfast. It would be hard to plan for those sort of occasions and ask for the eating or sleeping part of the cabin! Perhaps a seperate part of the cabin can be used as dining room!

I've also been the passanger that wants to sleep as soon as possible. AA offer a "Dine at Once" option where they present "starter" "entree" and a "specially prepared desert" served on one tray rather than course by course. However, the time I tried it, it took nearly as long as the standard service and in the rush to heat up my "entree" it was served luke-warm. Good concept, just need to work on the delivery a bit more.
dddc is offline  
Old Jan 14, 04, 9:09 am
  #11  
FlyerTalk Evangelist
 
Join Date: Sep 2000
Posts: 37,486
It's been quite some time since NCW was introduced so IMHO it's going to need a lot more than a lame sleeper service to revamp it.

I'm thinking Limo service, better IFE, better food etc...
ScottC is offline  
Old Jan 14, 04, 9:10 am
  #12  
FlyerTalk Evangelist
 
Join Date: Feb 2003
Location: New York, NY
Programs: BAEC Gold, Hilton Diamond, Marriott Gold, AMEX Platinum (US)
Posts: 18,135
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by edi-traveller:
Perhaps the US Government have asked BA to cut back on food and drink at night to reduce nocturnal traffic to the toilets and further reduce q'ing?</font>
Do I sense a hint of sarcasm and cycnicism?
Fraser is offline  
Old Jan 14, 04, 9:17 am
  #13  
FlyerTalk Evangelist
 
Join Date: Feb 2003
Location: New York, NY
Programs: BAEC Gold, Hilton Diamond, Marriott Gold, AMEX Platinum (US)
Posts: 18,135
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by ScottC:
I'm thinking Limo service, better IFE, better food etc...</font>
I've always had good food in J, but then I am a student and my lunch today is toast with chocolate spread (EPC stuff though, its superb )

I think VS can pull of the Limo service because it only flys the select routes. BA would struggle to keep on top if all CW passengers were brought to LHR by limo. Perhaps only for full fare???

I think there should be some distinction between the IFE in WT / WT+ / CW and F. I know there are some differences but I think its all got to the stage where its all pretty smiliar on BA flights. This didnt stop me trying to tear the IFE control panel out of the armrest in WT when I flew back from Washington. The cabin crew noticed me doing this as I was in an aisle seat just behind the galley and one young lady came back and said 'Sir back here they are fixed in the armrest' I looked sheepish and smiled back

btw, dont EK now have some ridiculous number of channels on the A340-500 (the one with the doors in F) something like 500 channels
Fraser is offline  
Old Jan 14, 04, 9:34 am
  #14  
 
Join Date: Dec 2003
Location: New York, NY, USA
Posts: 1,100
I fear this proposal will end up like Virgin's Freedom Menu. The last time I took a VS late overnight departure I snacked in the Clubhouse with a view to getting some sleep. Didn't sleep much anyway and found the food inadequate. I'd rather have had a full service supper on board. I hope BA will pay attention to the service, it makes a difference.
Imperial Special is offline  
Old Jan 14, 04, 10:02 am
  #15  
 
Join Date: Apr 2002
Location: Edinburgh UK
Programs: BA Silver, HHonours Gold, Mucci of Pucci, Oyster Card, Nectar Card, Father's Day Card
Posts: 9,372
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by ScottC:

I'm thinking Limo service, better IFE, better food etc...
</font>
Agreed - though I suspect that the best they could get away with would be a make over like the Kelly Hoppen one in First - otherwise it would be a complete fleet refit - and we haven't got rid of the cradle seats yet.

So better IFE as you say, a thicker cushion on the chair - maybe leather - with a roll over mini-matress come sleeping bag to put on top.

And full meal service if you want it whether it is night or day.....

Fraser You quite rightly did detect sarcasm above....but whilst it is the lowest form of wit...for us Brits I always thought it was often the funniest form of wit!!



[This message has been edited by edi-traveller (edited Jan 14, 2004).]
edi-traveller is offline  

Thread Tools
Search this Thread