Old Jan 13, 04, 4:09 pm
Join Date: Nov 2003
Location: London, UK
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British Airways plans to improve its business class cabin

Extracted from http://www.ameinfo.com/news/Detailed/33358.html

British Airways has announced that Dubai has been included in their worldwide plans to trial a new business class service called Sleeper Service.

The trial, which takes place on BA106 flights between 12th and 15th January is designed to provide customers with a longer, more comfortable nights sleep by minimizing cabin disturbances and offering a more tailored catering service.

'We are looking to use the Dubai trial to gather as much feedback as possible from our Middle East customers, crew and staff. If the results show that our customers enjoy the service we will be looking to roll out the Sleeper Service concept on overnight flights in other Middle East countries,' said Debbie Frampton, Commercial Manager for Dubai & Northern Emirates.

The trial flights will include a choice of dining options as well as higher quality pillows and blankets aimed at maximizing comfort when sleeping on Club World flat beds.

Throughout the trials, customers can choose to enjoy a light 'nightcap' service after departure or if they feel hungrier, they can choose from a variety of substantial snacks from the All Night Deli, which is available at any time throughout the flight. Customers will also have the choice between a full Hot Breakfast on board or a full English or Continental breakfast at our Arrivals Lounge in London Heathrow.

'The aim of the Sleeper Service trial is to look at ways in which we can better meet our customer's needs for a longer nights sleep, enabling our business travelers to arrive in the UK feeling relaxed and ready to do business.

'Our Club World cabin is already popular with our customers and we continue to remain committed to looking at ways to further enhance our passengers' travel experience,' added Frampton.
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