TabTraveller

Yup but most of this isn’t realistic is it? I can’t think of any airline that escorts their top customers on last and keeps space reserved for them in the overheads. The only people I’ve encountered who are escorted on last are politicians with protection details and they seem not to have any carry on luggage.

And why would another airline recognise another’s top tier customers? There seems to be some odd obsession with being recognised alongside CK members and I’m afraid I just don’t get why.

Lefly

Easy and cheap to implement? Just reserve 2 side desk at TFW (already in place) and add a signage (10 GBP to make one?) and you can use it as a marketing/advertising tool ("see what we did for you?")

Oh, I forgot: I also told BA to consider also non UK/US members when it comes to promos and offers.

Mixbury

• Tier points based on distance between origin and destination
• Minimum BA and JV partner spend threshold
• Limit on double BAH tier point awards to two (highest) per membership year
• Improve ground services

lost_in_translation

Just make bonus tier points ineligible for the GGL count. BA clearly think this offer is driving sales in these leisure travel driven times so I imagine it may be here to stay.

squeeler

That’s great - pull up the ladder for us semi-retired punters who have found the double TPs a viable way to maintain GGL. . We did the hard yards (with a bit of Euro-cheating) way back, but now you are occupying our seats on the terrace! (Please don’t be “triggered” by my “micro-aggression”, or whatever the current term is”.

Foofighter69

Interested to learn if/how this going to enhance your experience as a GGL?

bisonrav

CK members routinely pay in the $100k with comparable or greater CC spend (all the tickets and additional general spend will be on the card) and up region and actively seek expensive tickets rather than cheap ones. Meanwhile you can feasibly get GGL for £15k and maintain it for £10k. Any idea that the two things are remotely comparable is a bit silly really.

Even if/when BAEC goes revenue based, the thresholds are likely to be lower than that. There will be many BAEC members paying in the £100k and up for travel, they would be valuable on any earning basis, but the hobby GGLs won't be a great loss to BA.

And revenue isn't profit but on high margin products it's a good proxy. Remember the new paradigm with loyalty is not so much about flying but about identifying an affluent segment of customers and raiding their wallets for all sorts of things with the carrot being a currency owned by the loyalty scheme which can be revalued at an instant.

bisonrav

It removes a lot of the pesky competition who might grow in numbers and dilute benefits. Also gets you a lovely ladder to use as you wish once you've pulled it through the hatch.

Foofighter69

Underwhelming survey.

Felt like I just moaned about Group 0 and IRROPS handling by the GGL Indian team.

I skipped Chelsea and instead praised CCR but asked them to go check out their competitor’s F dining menus..

Foofighter69

Not surprised if this is the OP’s view. I’d say if you’re already in those ranks based on spend you’re a HVC and being treated well…

P.s. I’m sure that I read on here that the population is reportedly dwindling.

CatchThePigeon

I'm not GGL, but I do think the name is confusing for those not in the know. That's certainly evident at Gates when pre-boarding is announced. I still see Golds and Silvers scratching their heads asking each other what the announcement about Group 0/GGL was all about. Do GGLs like the name/brand or would they prefer another name and if so, what? It needs to make sense to others and a suitably grand title might help hit home to ground staff that you deserve special attention. How about BA Elite?

VSLover

i never thought much about the name GGL, always felt it was fine but never cared...until group 0 and see first hand that people naturally think they are being called as soon as they hear the word GOLD...

no one would be confused if they anounced prems, for example, so just removing the word "GOLD" from GGL would be something. i mean even the GGL phone line begins by saying "Thank you for calling the GUEST LIST priority assistance line..." (yes i just rang to confirm &#128514

lost_in_translation

I pointed out someone just needs to walk over to T4 and copy QR’s Premium Lounge for business passengers and it would be an improvement. Also that BA should just automatically award some Avios for flights where catering is missing rather than forcing me to constanlty complain that the advertised service is not being provided.

crazy8534

Bottomed-out and rising slightly now with a lot more high-worth leisure customers than previously, a demographic that BA will doubtless be keen to keep and which for instance AA have courted successfully with their programme changes/credit card spend for status.

But leisure bookings apparently dropping off a cliff at the moment, hence some good deals on other airlines and recently released avios availability to holiday destinations. I guess interest rate rises and anticipated longer interval to cuts are influencing real world behaviour. Could see the return of some good Xmas sales again depending how things go.

lost_in_translation

Absolutely; pretty clear to me that after the summer airlines are starting to get worried and so they should be, business travel is not returning to pre-COVID levels for a long time and not clear why airlines thought there was an endless supply of leisure travellers willing to pay £5K for a longhaul business class flight.

In the hotel world, many luxury hotels are taking the approach of ‘we’d rather have a half empty hotel at £1K per night average rate and employ fewer staff than a full one at £600 per night’. That clearly doesn’t work for airlines.