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New look EC cards on the way

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Old Nov 15, 2011, 8:16 am
  #226  
 
Join Date: Sep 2010
Location: London, UK
Programs: BA Gold, CX Gold (OW Sapphire), Hilton Gold, SPG Gold, Accor Platinum
Posts: 1,476
As a service to those who don't read the Business Traveller forum, here's a posting from this afternoon:

Originally Posted by Business Traveller Forum - "JamesBAGold"
A friend got hold of the new edition of BA's monthy in house employee magazine "Up To Speed" yesterday which I was briefly looking at last night. It has a feature on the new Executive Club from page 20 onwards with photos of the new look cards for each tier plus the new Concorde Lounge card (a whitish cream colour).

There is also a new Gold Guest List Card which is the same as the Gold Card but with GL in small letters in the top right hand corner.
Make of that what you will.
Jordan D is offline  
Old Nov 15, 2011, 8:27 am
  #227  
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Join Date: May 2007
Programs: BA Gold
Posts: 12,046
Originally Posted by PWOZUK
Do I care what the colour is or what the card looks like - NO, not really.

Do I care that the BA service and rewards for loyalty are better than the rest - YES.
To an extent I agree with you.

However I also think that and airline that invests in attention to detail and getting everything right is likely to offer a much better experience than one that is inclined to cut a few corners.

It is the same with the boarding cards. Every time BA issues one of those flimsy black and white boarding cards a little bit of the brand dies. They should be printed with dark ink on colour card and differentiated by class - Blue for WT and WTP, Navy for CW and Silver for F.

So all things considered I have to disagree I am afraid.

As Sir Humphrey might say, it is "the thin end of the wedge".

Sixth Freedom is offline  


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