Sep 4, 2014, 12:46 pm
Alaska Airlines 2013 rebranding/possible name change speculation
Jun 29, 2014, 12:55 am
#241
Join Date: Jun 2009
Location: SEA, PAE, BLI
Programs: WN A-List Preferred, AS, DL Kryptonium
Posts: 1,605
While AS does remarkably well in terms of name recognition, it has learned that it can't be too "local" in its service such as when it only served Jones Soda. The current " a bit of Seattle at 30,000 feet" format is working quite well with AS's onboard service featuring both national and regional brands.
Jun 29, 2014, 1:43 am
#242
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
Programs: AS MVP Gold100K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott Titanium LTG, CO, 7H, BA, 8E
Posts: 42,953
Some people also think that US citizens need a passport to visit Alaska or Hawaii. The Disney movie Snow Dogs featured a scene where a character was surprised that businesses in Alaska accept US Dollars.
While AS does remarkably well in terms of name recognition, it has learned that it can't be too "local" in its service such as when it only served Jones Soda. The current " a bit of Seattle at 30,000 feet" format is working quite well with AS's onboard service featuring both national and regional brands.
While AS does remarkably well in terms of name recognition, it has learned that it can't be too "local" in its service such as when it only served Jones Soda. The current " a bit of Seattle at 30,000 feet" format is working quite well with AS's onboard service featuring both national and regional brands.
Jun 29, 2014, 3:13 am
#243
Join Date: May 2006
Location: TUS/PDX
Programs: WN CP/A-List, AS MVPG75K
Posts: 5,798
Jun 30, 2014, 12:26 am
#244
Join Date: Jun 2009
Location: SEA, PAE, BLI
Programs: WN A-List Preferred, AS, DL Kryptonium
Posts: 1,605
Jun 30, 2014, 1:23 am
#245
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
Programs: AS MVP Gold100K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott Titanium LTG, CO, 7H, BA, 8E
Posts: 42,953
Wirelessly posted (beckoa's BB: Mozilla/5.0 (BlackBerry; U; BlackBerry 9810; en-US) AppleWebKit/534.11+ (KHTML, like Gecko) Version/7.1.0.694 Mobile Safari/534.11+)
Was thinking it was more of an issue with supply but could be wrong.
Was thinking it was more of an issue with supply but could be wrong.
Jun 30, 2014, 7:47 am
#246
Join Date: Nov 2001
Location: GEG
Programs: Marriott Lifetime Platinum, Hilton Diamond, Lifetime SkyClub, AS MVP
Posts: 2,410
I remember a distinct lack of fizz at 30k feet.
Jun 30, 2014, 9:32 am
#247
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 38,638
It did go flat quite quickly. But I believe it is more about people and their insane allegiances for one of the biggest marketing schemes in the history of the world. There would have been far less outcry if the frequent traveler's spouse had been substituted instead of the frequent traveler's fizzy brown beverage.
Aug 18, 2014, 10:08 am
#248
Join Date: May 2003
Location: PDX USA
Programs: AS MVPG, AA, BA, SPG Gold, HHonors Gold, Hyatt Platinum, IHG, Hertz 5*
Posts: 690
New Logo refresh, apparently
Just noticed this over at a.net and didn't see any discussion of it here, but it appears there is a slight refresh of the wordmark and that most marketing materials may be dropping the word "Airlines" (so, it will just say Alaska).
Also, some of the recent videos with Russell Wilson include it. The first is very small in the lower right of the video at the beginning, and then of course at the end.
https://www.youtube.com/watch?v=C33ldxY07js
From the discussion at a.net, Chester is staying and there aren't any other major livery changes. New aircraft will have the new logo, current fleet ships will be painted as part of regular maintenance.
Also, some of the recent videos with Russell Wilson include it. The first is very small in the lower right of the video at the beginning, and then of course at the end.
https://www.youtube.com/watch?v=C33ldxY07js
From the discussion at a.net, Chester is staying and there aren't any other major livery changes. New aircraft will have the new logo, current fleet ships will be painted as part of regular maintenance.
Aug 18, 2014, 11:34 am
#249
Join Date: Jun 2004
Location: Anchorage, AK
Programs: Lifetime AS 1MM & MVPG, AS MVPG100K, AA, DL, HH-G
Posts: 8,259
Just noticed this over at a.net and didn't see any discussion of it here, but it appears there is a slight refresh of the wordmark and that most marketing materials may be dropping the word "Airlines" (so, it will just say Alaska).
Also, some of the recent videos with Russell Wilson include it. The first is very small in the lower right of the video at the beginning, and then of course at the end.
https://www.youtube.com/watch?v=C33ldxY07js
From the discussion at a.net, Chester is staying and there aren't any other major livery changes. New aircraft will have the new logo, current fleet ships will be painted as part of regular maintenance.
Also, some of the recent videos with Russell Wilson include it. The first is very small in the lower right of the video at the beginning, and then of course at the end.
https://www.youtube.com/watch?v=C33ldxY07js
From the discussion at a.net, Chester is staying and there aren't any other major livery changes. New aircraft will have the new logo, current fleet ships will be painted as part of regular maintenance.
Aug 18, 2014, 12:06 pm
#251
FlyerTalk Evangelist
Join Date: Jun 2005
Location: QLA
Programs: SBUX Gold
Posts: 14,507
I like the cleaner edges and appreciate that it's an evolution rather than revolution. And that "k" has always bothered me, like it's trying to kick the "a" where the sun don't shine.
I wonder if they'll emphasize the blue/green more rather than being predominantly white.
I wonder if they'll emphasize the blue/green more rather than being predominantly white.
Aug 18, 2014, 12:06 pm
#252
Join Date: Aug 2012
Location: LON
Programs: AS MVPG, Marriott Titanium, UA Silver
Posts: 1,350
Aug 18, 2014, 12:11 pm
#253
Join Date: Jun 2004
Location: Anchorage, AK
Programs: Lifetime AS 1MM & MVPG, AS MVPG100K, AA, DL, HH-G
Posts: 8,259
Aug 18, 2014, 12:14 pm
#254
Join Date: Jun 2004
Location: Anchorage, AK
Programs: Lifetime AS 1MM & MVPG, AS MVPG100K, AA, DL, HH-G
Posts: 8,259
Aug 18, 2014, 12:23 pm
#255
Join Date: May 2003
Location: PDX USA
Programs: AS MVPG, AA, BA, SPG Gold, HHonors Gold, Hyatt Platinum, IHG, Hertz 5*
Posts: 690