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Alaska Airlines 2013 rebranding/possible name change speculation

Alaska Airlines 2013 rebranding/possible name change speculation

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Old Dec 31, 69, 9:00 am   -   Wikipost
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Old Jun 29, 14, 12:55 am
  #241  
 
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Originally Posted by Canarsie View Post
Believe it or not, there are people who actually believe that New Mexico is part of Mexico and not the United States; so it stands to reason that New Mexico Airlines would be thought of as a Mexican airline by some people...
Some people also think that US citizens need a passport to visit Alaska or Hawaii. The Disney movie Snow Dogs featured a scene where a character was surprised that businesses in Alaska accept US Dollars.

While AS does remarkably well in terms of name recognition, it has learned that it can't be too "local" in its service such as when it only served Jones Soda. The current " a bit of Seattle at 30,000 feet" format is working quite well with AS's onboard service featuring both national and regional brands.
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Old Jun 29, 14, 1:43 am
  #242  
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Originally Posted by Tide_from_PAE View Post
Some people also think that US citizens need a passport to visit Alaska or Hawaii. The Disney movie Snow Dogs featured a scene where a character was surprised that businesses in Alaska accept US Dollars.

While AS does remarkably well in terms of name recognition, it has learned that it can't be too "local" in its service such as when it only served Jones Soda. The current " a bit of Seattle at 30,000 feet" format is working quite well with AS's onboard service featuring both national and regional brands.
You think that was the issue with Jones?
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Old Jun 29, 14, 3:13 am
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Originally Posted by Tide_from_PAE View Post
Some people also think that US citizens need a passport to visit Alaska or Hawaii.
I remember a FA telling me a pax thought they'd see Alaska while flying to Hawaii because "the states are right next to each other on the map."
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Old Jun 30, 14, 12:26 am
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Originally Posted by beckoa View Post
You think that was the issue with Jones?
People like their Coca-Cola or in the case of American Airlines passengers, Coca-Cola, Pepsi, and Dr. Pepper.
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Old Jun 30, 14, 1:23 am
  #245  
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Wirelessly posted (beckoa's BB: Mozilla/5.0 (BlackBerry; U; BlackBerry 9810; en-US) AppleWebKit/534.11+ (KHTML, like Gecko) Version/7.1.0.694 Mobile Safari/534.11+)

Originally Posted by Tide_from_PAE
Originally Posted by beckoa View Post
You think that was the issue with Jones?
People like their Coca-Cola or in the case of American Airlines passengers, Coca-Cola, Pepsi, and Dr. Pepper.
Was thinking it was more of an issue with supply but could be wrong.
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Old Jun 30, 14, 7:47 am
  #246  
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Originally Posted by beckoa View Post
Wirelessly posted (beckoa's BB: Mozilla/5.0 (BlackBerry; U; BlackBerry 9810; en-US) AppleWebKit/534.11+ (KHTML, like Gecko) Version/7.1.0.694 Mobile Safari/534.11+)



Was thinking it was more of an issue with supply but could be wrong.
I remember a distinct lack of fizz at 30k feet.
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Old Jun 30, 14, 9:32 am
  #247  
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Originally Posted by dgreen12 View Post
I remember a distinct lack of fizz at 30k feet.
It did go flat quite quickly. But I believe it is more about people and their insane allegiances for one of the biggest marketing schemes in the history of the world. There would have been far less outcry if the frequent traveler's spouse had been substituted instead of the frequent traveler's fizzy brown beverage.
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Old Aug 18, 14, 10:08 am
  #248  
 
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New Logo refresh, apparently

Just noticed this over at a.net and didn't see any discussion of it here, but it appears there is a slight refresh of the wordmark and that most marketing materials may be dropping the word "Airlines" (so, it will just say Alaska).



Also, some of the recent videos with Russell Wilson include it. The first is very small in the lower right of the video at the beginning, and then of course at the end.

https://www.youtube.com/watch?v=C33ldxY07js

From the discussion at a.net, Chester is staying and there aren't any other major livery changes. New aircraft will have the new logo, current fleet ships will be painted as part of regular maintenance.
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Old Aug 18, 14, 11:34 am
  #249  
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Originally Posted by pdxasflyer View Post
Just noticed this over at a.net and didn't see any discussion of it here, but it appears there is a slight refresh of the wordmark and that most marketing materials may be dropping the word "Airlines" (so, it will just say Alaska).



Also, some of the recent videos with Russell Wilson include it. The first is very small in the lower right of the video at the beginning, and then of course at the end.

https://www.youtube.com/watch?v=C33ldxY07js

From the discussion at a.net, Chester is staying and there aren't any other major livery changes. New aircraft will have the new logo, current fleet ships will be painted as part of regular maintenance.
IMHO the new font is MEH......
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Old Aug 18, 14, 11:50 am
  #250  
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Well chester is staying but the lei will be going away that is on the ETOPS birds
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Old Aug 18, 14, 12:06 pm
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Originally Posted by BOB W View Post
IMHO the new font is MEH......
I like the cleaner edges and appreciate that it's an evolution rather than revolution. And that "k" has always bothered me, like it's trying to kick the "a" where the sun don't shine.

I wonder if they'll emphasize the blue/green more rather than being predominantly white.
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Old Aug 18, 14, 12:06 pm
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Originally Posted by CDKing View Post
Well chester is staying but the lei will be going away that is on the ETOPS birds
I wouldn't be surprised if AS has received a non-ETOPS 737 since the first batch of 800s in 2005.

With most of the deliveries since then being ETOPs, it kind of makes the lei redundant.
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Old Aug 18, 14, 12:11 pm
  #253  
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Originally Posted by pdxasflyer View Post
Just noticed this over at a.net ...so, it will just say Alaska).
This makes sense. We all know American, United, Delta, Southwest, JetBlue, ect. Rarely do you hear the word "airline(s)" after that moniker.
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Old Aug 18, 14, 12:14 pm
  #254  
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Originally Posted by CDKing View Post
Well chester is staying but the lei will be going away that is on the ETOPS birds
The lei was intended to be short term to announce the new Hawaii service several years back. I was surprised that it stayed as long as it did.
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Old Aug 18, 14, 12:23 pm
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Originally Posted by BOB W View Post
This makes sense. We all know American, United, Delta, Southwest, JetBlue, ect. Rarely do you hear the word "airline(s)" after that moniker.
+1.
It may also help (albeit slightly/not sure) with those who still call it 'Alaskan'?
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