Sep 4, 2014, 12:46 pm
Alaska Airlines 2013 rebranding/possible name change speculation
Jan 20, 2014, 7:47 pm
#196
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
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Jan 20, 2014, 8:50 pm
#197
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
Programs: AS MVP Gold100K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott Titanium LTG, CO, 7H, BA, 8E
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Wirelessly posted (beckoa's BB: Mozilla/5.0 (BlackBerry; U; BlackBerry 9810; en-US) AppleWebKit/534.11+ (KHTML, like Gecko) Version/7.1.0.694 Mobile Safari/534.11+)
Was this exchanged on the blue market? 
Jan 21, 2014, 11:41 am
#201
FlyerTalk Evangelist
Join Date: Mar 2004
Location: SGF
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Jan 21, 2014, 1:05 pm
#202
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 38,631
Jan 21, 2014, 1:40 pm
#203
FlyerTalk Evangelist
Join Date: Mar 2004
Location: SGF
Programs: AS, AA, UA, AGR S (former 75K, GLD, 1K, and S+, now an elite peon)
Posts: 23,194
Jan 23, 2014, 3:43 pm
#205
Join Date: Jan 2008
Programs: AS MVPG, CO, NW(now DL), Flying Blue
Posts: 6,554
dont really understand why airlines do this all the time. Seems like a big waste of money unless they are repainted when they are due to be repainted but usually isnt the case. I guess its time for AS to have a livery make over but some of these airlines seem to be changing liveries every several years. The employee powered isnt much different. The Seattle livery is pretty sharp looking
Jan 23, 2014, 5:49 pm
#206
Join Date: Dec 2004
Location: PSP
Programs: AA Plat-2MM, Marriott Plat, former VX Gold forever
Posts: 117
Looks like they are planning to put a bunch of money into it. Here's the info from the earnings call available via www.SeekingAlpha.com:
Second, we've provided for costs associated with our brand refresh initiative, including a new aircraft delivery (I think this was actually livery on the call) that will likely be rolled out later this year, as well as higher advertising and promotion costs to support this and other marketing initiatives.
...we've provided $25 million to $30 million related to the brand initiative...
Second, we've provided for costs associated with our brand refresh initiative, including a new aircraft delivery (I think this was actually livery on the call) that will likely be rolled out later this year, as well as higher advertising and promotion costs to support this and other marketing initiatives.
...we've provided $25 million to $30 million related to the brand initiative...
Jan 23, 2014, 6:07 pm
#207
Join Date: Jan 2008
Programs: AS MVPG, CO, NW(now DL), Flying Blue
Posts: 6,554
Looks like they are planning to put a bunch of money into it. Here's the info from the earnings call available via www.SeekingAlpha.com:
Second, we've provided for costs associated with our brand refresh initiative, including a new aircraft delivery (I think this was actually livery on the call) that will likely be rolled out later this year, as well as higher advertising and promotion costs to support this and other marketing initiatives.
...we've provided $25 million to $30 million related to the brand initiative...
Second, we've provided for costs associated with our brand refresh initiative, including a new aircraft delivery (I think this was actually livery on the call) that will likely be rolled out later this year, as well as higher advertising and promotion costs to support this and other marketing initiatives.
...we've provided $25 million to $30 million related to the brand initiative...
Last edited by ANC; Jan 23, 2014 at 6:18 pm
Jan 23, 2014, 10:42 pm
#209
Join Date: Jul 2001
Posts: 702
First, we plan to increase IT spending again this year. We've budgeted a $27 million or about 30% increase in 2014 as several large infrastructure projects reach full stride and we increase our investment in functionality and aimed at making the travel experience more hassle free. The increase compares to increases of about $10 million in each of the past three years.
Jan 23, 2014, 11:43 pm
#210
Join Date: Jun 2004
Location: Anchorage, AK
Programs: Lifetime AS 1MM & MVPG, AS MVPG100K, AA, DL, HH-G
Posts: 8,259
