FlyerTalk Forums - View Single Post - Alaska Airlines 2013 rebranding/possible name change speculation
Thread: Alaska Airlines 2013 rebranding/possible name change speculation
View Single Post
Old Jun 29, 2014, 12:55 am
  #241  
Tide_from_PAE
 
Join Date: Jun 2009
Location: SEA, PAE, BLI
Programs: WN A-List Preferred, AS, DL Kryptonium
Posts: 1,604
Originally Posted by Canarsie
Believe it or not, there are people who actually believe that New Mexico is part of Mexico and not the United States; so it stands to reason that New Mexico Airlines would be thought of as a Mexican airline by some people...
Some people also think that US citizens need a passport to visit Alaska or Hawaii. The Disney movie Snow Dogs featured a scene where a character was surprised that businesses in Alaska accept US Dollars.

While AS does remarkably well in terms of name recognition, it has learned that it can't be too "local" in its service such as when it only served Jones Soda. The current " a bit of Seattle at 30,000 feet" format is working quite well with AS's onboard service featuring both national and regional brands.
Tide_from_PAE is offline  
Reply