Deconstructing Atmos Rewards - Questions, Ambiguities, Conflicts and Unknowns
#61

Join Date: Aug 2022
Location: Seattle, WA
Programs: Alaska Airlines
Posts: 201
AS' reply to my initial inquiry of FT questions is below. If the community thinks of anything else, feel free to let me know.
Is "1 mile flown = 1 status point" only for tickets booked on AS.com?
For miles based earn bought on partners through Alaska.com/App, will there still be a status point multiplier? If so is it staying the same?
Is there going to be an elite tier based status point multiplier (above 5 points per $) for those with higher Atmos status?
Will there still be a 500 mile minimum on miles based earn?
Will HA upgrade certs and AS GGUs both turn into upgrade certificates (mostly answered but some people are still asking)?
Will multiple upgrade certificates be needed for long-haul flights or flights above a certain distance band?
Did AS remove the ability to purchase an unlimited number of RDM (points) for elites?
Is "1 mile flown = 1 status point" only for tickets booked on AS.com?
Status point earn matches base points + class of service bonuses earned on flights. Booking channel doesnt matter; you earn the same on AS and HA flights no matter where booked.
For miles based earn bought on partners through Alaska.com/App, will there still be a status point multiplier? If so is it staying the same?
No. After choice earn is launched, the distance option will represent the actual distance flown with no class of service multipliers or minimum miles. Members that often book the premium cabins which today have class of service bonuses will likely want to choose the revenue based earn option.
Is there going to be an elite tier based status point multiplier (above 5 points per $) for those with higher Atmos status?
Yes. Status bonuses remain unchanged from today (Silver at 25%, Gold 50%, Platinum 100% and Titanium 150%), and will apply across whichever earn option the member selects.
Will there still be a 500 mile minimum on miles based earn?
No. Post-choice, distance will represent the actual flown miles only; no class of service or minimum miles.
Will HA upgrade certs and AS GGUs both turn into upgrade certificates (mostly answered but some people are still asking)?
Yes.
Will multiple upgrade certificates be needed for long-haul flights or flights above a certain distance band?
Upgrade certificates used on Hawaiian operated flights will follow the same pricing as today, including needing two for flights >3,500 miles. There will be more details to come for Alaska operated longhaul flights.
Did AS remove the ability to purchase an unlimited number of RDM (points) for elites?
No.
1) Are they saying that for the distance option; class of service bonuses will remain on AS/HA booked flights, but go away for partners booked on AS.com
2) Are they saying that elites will get a STATUS POINT multiplier or a POINT multiplier; this is unclear to me.
3) If it is a STATUS POINT multiplier, will it apply to all types of accrual or just the spend method?
Tanteater
#62




Join Date: Aug 2012
Location: LAX/SFO
Programs: AS 100k, BA GGL, UA 1k, DL DM, AC SE, B6 Mosaic4, Hyatt/Hilton/Wyndham/IHG Diamond, Marriot Ti
Posts: 1,959
anteater has just comfirmed that my inkling is correct.
Is there going to be an elite tier based status point multiplier (above 5 points per $) for those with higher Atmos status?
So, Elite bonuses (RDM/Points) become Status multipliers.
For Distance: Actual miles flow (1, 1.25, 1.5, 2.0, 2.5) = Status Points = Points for redemption. Each multipler represents member through to Titanium.
For Spend: Status Points = Points for redemptions.
Member 5 spend.
Silver 5 spend 1.25
Gold 5' spend 1.50
Platinum 5 spend 2.0
Titanium 5 spend 2.5
For Segments: 500 (1, 1.25, 1.5, 2.0, 2.5)
A Member earning by segments earns 500 P/SPs while a Titanium earns (5002.5) = 1250 P/SPs.
A member earning by spend earns 5 SP per dollar, a Titanium earns 12.5 SP per dollar (net of fees and taxes) For itineraries where AS doesn't know the fare earnings will be by distance & fare class, but no COS bonus.
This makes sense because a cabin bonus would be too generous for the lower tier qualifications; compared to AAdvantage.
A member earning by distance earns actual miles flown, a Titanium would earn 2.5 actual miles flown regardless of the fare.
In essence, Elite bonus Points for redemptions will be gone, the Elite bonus becomes a Status multipler, all earning will be Status Points, and Status points earned will be Points for redemption.
Welcome to AA....
James
Is there going to be an elite tier based status point multiplier (above 5 points per $) for those with higher Atmos status?
Yes. Status bonuses remain unchanged from today (Silver at 25%, Gold 50%, Platinum 100% and Titanium 150%), and will apply across whichever earn option the member selects.
.So, Elite bonuses (RDM/Points) become Status multipliers.
For Distance: Actual miles flow (1, 1.25, 1.5, 2.0, 2.5) = Status Points = Points for redemption. Each multipler represents member through to Titanium.
For Spend: Status Points = Points for redemptions.
Member 5 spend.
Silver 5 spend 1.25
Gold 5' spend 1.50
Platinum 5 spend 2.0
Titanium 5 spend 2.5
For Segments: 500 (1, 1.25, 1.5, 2.0, 2.5)
A Member earning by segments earns 500 P/SPs while a Titanium earns (5002.5) = 1250 P/SPs.
A member earning by spend earns 5 SP per dollar, a Titanium earns 12.5 SP per dollar (net of fees and taxes) For itineraries where AS doesn't know the fare earnings will be by distance & fare class, but no COS bonus.
This makes sense because a cabin bonus would be too generous for the lower tier qualifications; compared to AAdvantage.
A member earning by distance earns actual miles flown, a Titanium would earn 2.5 actual miles flown regardless of the fare.
In essence, Elite bonus Points for redemptions will be gone, the Elite bonus becomes a Status multipler, all earning will be Status Points, and Status points earned will be Points for redemption.
Welcome to AA....

James

Source
Here is one example. The Atmos Summit card does not earn 1 point (RDM) per $2 spent on purchases. The points (RDM) earned on purchases is based on mcc of the transaction and whether it was made in a foreign currency. It is status points (EQM) that is earned at a ratio of 1 status point (EQM) per $2 spent on purchases.
#64
FlyerTalk Evangelist




Join Date: Nov 2009
Location: SEA the REAL Washington; occasionally in the other Washington (DCA area)
Programs: AS MVPG 100K (Atmos Titanium) / 0.5MM; DL fallen PM (1.58MM = Complimentary Annual GM); AA Plat
Posts: 24,294
this is beginning to resemble AAnother AAirline where you accrue Loyalty Point$ for status and RDM for flying (*big* new difference being that AS indicates *no more COS bonus* on tix purchased thru AS)
#65




Join Date: Sep 2019
Location: SAN
Programs: AS Mileage Plan 100k, Bonvoy Titanium
Posts: 1,498
Almost like Ben got a recommendation from Bob Isom on a great consulting company that can help you re-launch your loyalty program.
#66


Join Date: May 2014
Posts: 1,981
AS' reply to my initial inquiry of FT questions is below. If the community thinks of anything else, feel free to let me know.
Is "1 mile flown = 1 status point" only for tickets booked on AS.com?
Is "1 mile flown = 1 status point" only for tickets booked on AS.com?
Status point earn matches base points + class of service bonuses earned on flights. Booking channel doesn’t matter; you earn the same on AS and HA flights no matter where booked.
For miles based earn bought on partners through Alaska.com/App, will there still be a status point multiplier? If so is it staying the same?
No. After choice earn is launched, the “distance” option will represent the actual distance flown with no class of service multipliers or minimum miles. Members that often book the premium cabins which today have class of service bonuses will likely want to choose the revenue based earn option.
Is there going to be an elite tier based status point multiplier (above 5 points per $) for those with higher Atmos status?
Yes. Status bonuses remain unchanged from today (Silver at 25%, Gold 50%, Platinum 100% and Titanium 150%), and will apply across whichever earn option the member selects.
Will HA upgrade certs and AS GGU’s both turn into upgrade certificates (mostly answered but some people are still asking)?
Yes.
Will multiple upgrade certificates be needed for long-haul flights or flights above a certain distance band?Upgrade certificates used on Hawaiian operated flights will follow the same pricing as today, including needing two for flights >3,500 miles. There will be more details to come for Alaska operated longhaul flights.
Did AS remove the ability to purchase an unlimited number of RDM (points) for elites?No.
Overall, I don't think the individual that responded really understood what was being asked in some cases, so I'm a little suspicious about the accuracy of their answers. I appreciate the attempt regardless!
#67




Join Date: Oct 2022
Programs: Oneworld Emerald, WoH Globalist, Alaska MVP Gold 100k
Posts: 50
Revenue is a no brainer only if you book domestic first class (or high fare refundable economy) with cash. If distance still gets you 125% miles in J booked with partners (remains to be seen), then for people who mostly book mid-fair economy (i.e. upgrade certificate eligible) domestic AS tickets and 2-3 international J trips yearly via OW partner sites, then the metrics will skew much more toward distance being the better deal. And imho, if one is booking first class outright on domestic flights anyway, Im not sure how much benefit youre getting from status.
#68




Join Date: Feb 2016
Location: YVR/TPE/PVG
Posts: 1,075
It still amazes me how this kind of extremely crucial information has to be told via a user's friend on page 5 of a random thread in a subforum. We are truly flying a family business.
The elite bonus applying to EQP is very nice, and the 35% increase in Titanium requirements makes sense now. Without it, Titanium would be more common than hippie coffee shops in downtown Seattle.
but still many mysteries and strange dis-incentives remain. and for a new comer AS top tier is an extremely steep hill to climb.
The elite bonus applying to EQP is very nice, and the 35% increase in Titanium requirements makes sense now. Without it, Titanium would be more common than hippie coffee shops in downtown Seattle.
but still many mysteries and strange dis-incentives remain. and for a new comer AS top tier is an extremely steep hill to climb.
#69




Join Date: Sep 2002
Programs: The opinions expressed here are mine alone and do not necessarily reflect the airlines I worked for.
Posts: 1,981
What's interesting is that if there is an elite multiplier for EQMs, that would kind of make up for the lack of 500 minimum EQM accruals once you reach MVP. Depends on how short the distance is. Some short flights would earn more EQMs than they do today with a status bonus.
A bit tougher for people starting from General Member until they reach an elite tier, but would be worth it after.
Slightly fewer RDMs than before but those flights didn't generate that many RDMs in the first place, and I think most here value EQMs much more.
Hope they can clarify whethet status multiplier applies to EQMs soon.
A bit tougher for people starting from General Member until they reach an elite tier, but would be worth it after.
Slightly fewer RDMs than before but those flights didn't generate that many RDMs in the first place, and I think most here value EQMs much more.
Hope they can clarify whethet status multiplier applies to EQMs soon.
#70




Join Date: Oct 2022
Programs: Oneworld Emerald, WoH Globalist, Alaska MVP Gold 100k
Posts: 50
What's interesting is that if there is an elite multiplier for EQMs, that would kind of make up for the lack of 500 minimum EQM accruals once you reach MVP. Depends on how short the distance is. Some short flights would earn more EQMs than they do today with a status bonus.
A bit tougher for people starting from General Member until they reach an elite tier, but would be worth it after.
Slightly fewer RDMs than before but those flights didn't generate that many RDMs in the first place, and I think most here value EQMs much more.
Hope they can clarify whethet status multiplier applies to EQMs soon.
A bit tougher for people starting from General Member until they reach an elite tier, but would be worth it after.
Slightly fewer RDMs than before but those flights didn't generate that many RDMs in the first place, and I think most here value EQMs much more.
Hope they can clarify whethet status multiplier applies to EQMs soon.
#71




Join Date: Dec 2023
Location: Seattle
Programs: Marriott Platinum; Hyatt Globalist; Alaska Titanium
Posts: 731
The timing of the implementation is the key question mark for me. I don't see how they can change it for tickets already purchased, as we bought them under a published set of earning rates. I have to assume they'll do what they did last year when they implemented the new earn rates for tickets purchased post-whateverdatethatwas.
#72




Join Date: Dec 2023
Location: Seattle
Programs: Marriott Platinum; Hyatt Globalist; Alaska Titanium
Posts: 731
I am currently on pace to hit 85k this year. It seems like with all the proposed changes it may be worth it to push to get 100k this year and get all the accompanying bonuses this year and the additional head start and extra multiplier next year.
(assuming when the fine print comes out things aren't so bad that it makes sense to ditch AS altogether)
(assuming when the fine print comes out things aren't so bad that it makes sense to ditch AS altogether)
#73
FlyerTalk Evangelist


Join Date: Apr 2001
Location: MEL CHC
Posts: 22,801
COMING LATER IN 2026
Choose how you earn
A first for a global airline, choose how you earn points and status points on flights. Choose to earn based on how far you travel, how much you spend, or how frequently you fly. Status holders will continue earning bonus points based on their selection. If you change your mind, you have the freedom to change how you earn once each year.
Choose how you earn
A first for a global airline, choose how you earn points and status points on flights. Choose to earn based on how far you travel, how much you spend, or how frequently you fly. Status holders will continue earning bonus points based on their selection. If you change your mind, you have the freedom to change how you earn once each year.
For example BA use tier points for status and avios as the quantity for redeemable awards. QF have status credits and (redeemable) points. AA moved away from using the same word. Far less confusion.
#74


Join Date: May 2014
Posts: 1,981
Absolutely agree, I was typing something similar in a post at the same time. No way they're going to let us earn 250% distance *towards status* on discount Y, right? I still think it's possible that they'll give the bump on revenue people - 12.5x/$ is in the ballpark of the 11x/$ AA gives, and 5x/$ is paltry in comparison.
#75




Join Date: Sep 2019
Location: SAN
Programs: AS Mileage Plan 100k, Bonvoy Titanium
Posts: 1,498
To use the word "points" as both a measure of status earning and the quantity for redeemable awards is confusing (as was "miles").
For example BA use tier points for status and avios as the quantity for redeemable awards. QF have status credits and (redeemable) points. AA moved away from using the same word. Far less confusion.
For example BA use tier points for status and avios as the quantity for redeemable awards. QF have status credits and (redeemable) points. AA moved away from using the same word. Far less confusion.

