Change in pattern of fare sales?
Jan 1, 2026 | 10:29 pm
#1
Original Poster
Join Date: Dec 2001
Location: Auckland, New Zealand
Programs: NZ *G
Posts: 483
Change in pattern of fare sales?
Hi all
In past years I recall Air NZ having big sales for Black Friday and early in the New Year. I didn’t see anything for Black Friday and there is no New Years sale (yet) - just a few offerings on Grab a Seat. I wonder if this indicates a change in marketing strategy and direction 🤷♂️.
In past years I recall Air NZ having big sales for Black Friday and early in the New Year. I didn’t see anything for Black Friday and there is no New Years sale (yet) - just a few offerings on Grab a Seat. I wonder if this indicates a change in marketing strategy and direction 🤷♂️.
Jan 1, 2026 | 11:13 pm
#2
Join Date: Sep 2023
Location: Auckland, NZ
Programs: AirNZ Elite
Posts: 155
For at least the last 5 years I cannot recall AirNZ doing Black Friday or NY sales.
Sales (on AirNZ website, not GAS) are generally every 2-3 months and grouped by region; usually North America/Asia/Europe, Pacific Islands and/or Aussie, Domestic.
North America/Asia/Europe usually last for 2 weeks.
Pacific Islands and/or Aussie usually last either 2 weeks or 2 to 3 days.
Domestic usually last for 2 to 3 days.
As for when the sales will be, who knows. Specific sale periods are not published in advance.
Sales (on AirNZ website, not GAS) are generally every 2-3 months and grouped by region; usually North America/Asia/Europe, Pacific Islands and/or Aussie, Domestic.
North America/Asia/Europe usually last for 2 weeks.
Pacific Islands and/or Aussie usually last either 2 weeks or 2 to 3 days.
Domestic usually last for 2 to 3 days.
As for when the sales will be, who knows. Specific sale periods are not published in advance.
Jan 1, 2026 | 11:16 pm
#3
Join Date: Apr 2013
Location: New Zealand (most of the time)
Programs: Air NZ Elite *G, Honors Gold, IHG Platinum Elite
Posts: 7,066
The NY sale always starts a week or two into the year.
It's rather pointless starting a sale when half the country is away on holiday incl plenty of staff and CSRs.
It's rather pointless starting a sale when half the country is away on holiday incl plenty of staff and CSRs.
Jan 2, 2026 | 1:19 am
#4
Join Date: Nov 2023
Programs: NZ*G
Posts: 245
New Year Sale happens every year and it's usually after the employees return from annual leave.
2025 NY sale was Tue 7 Jan til 17 Jan. There is usually another sale after this for select destinations.
I usually find that the fare prices are exactly the same across the sales. Only blackout dates seem to change.
2025 NY sale was Tue 7 Jan til 17 Jan. There is usually another sale after this for select destinations.
I usually find that the fare prices are exactly the same across the sales. Only blackout dates seem to change.
Jan 2, 2026 | 1:40 am
#6
Join Date: Apr 2013
Location: New Zealand (most of the time)
Programs: Air NZ Elite *G, Honors Gold, IHG Platinum Elite
Posts: 7,066
Jan 2, 2026 | 2:28 am
#7
FlyerTalk Evangelist
Join Date: Mar 2005
Location: WLG/BKK
Programs: TG*G, NZ*GE, QF G, Accor Plat
Posts: 12,706
Jan 2, 2026 | 1:48 pm
#9
Join Date: Mar 2009
Location: Asia Pacific
Programs: Virtuoso Travel Advisor - Hyatt, Hilton, IHG, Marriott, Accor & more
Posts: 1,383
Jan 2, 2026 | 2:37 pm
#10
Join Date: Mar 2013
Location: DRW
Programs: OW Sapphire, *A Gold
Posts: 277
I didn’t see the recent double SP offer sadly. Ironically I did end up with some work flights being booked during that period for me, which was nice, but missed out on the long haul self-booked J trip coming under that.. by a day!
Jan 4, 2026 | 6:05 pm
#13
Join Date: May 2018
Posts: 21
You can see last year's sale here, for inspiration: https://web.archive.org/web/20250111.../new-year-sale
Jan 4, 2026 | 6:21 pm
#14
FlyerTalk Evangelist
Join Date: Mar 2005
Location: WLG/BKK
Programs: TG*G, NZ*GE, QF G, Accor Plat
Posts: 12,706
You can see last year's sale here, for inspiration: https://web.archive.org/web/20250111.../new-year-sale
Ex-Wellington
Ex-Auckland
Jan 4, 2026 | 6:24 pm
#15
Join Date: May 2018
Posts: 21