Go Back  FlyerTalk Forums > Miles&Points > Airlines and Mileage Programs > Air Canada | Aeroplan
Reload this Page >

Air Canada CEO apologizes, commits to learning French as backlash in Quebec grows

Community
Wiki Posts
Search

Air Canada CEO apologizes, commits to learning French as backlash in Quebec grows

Thread Tools
 
Search this Thread
 
Old Nov 4, 2021 | 4:24 pm
  #16  
FlyerTalk Evangelist
10 Countries Visited
Community Builder
All eyes on you!
20 Years on Site
 
Join Date: Jun 2003
Location: YYC
Posts: 24,960
Originally Posted by yulred
In fairness, his job is to run an airline. He was selected solely on the basis of his ability to do that, not on his thoughts on issues that are utterly irrelevant to running an airline. This language issue is a political issue; he is not a politician or a public figure. I dont think his responses are a reflection of his unsuitability for running AC.

As sensitive as this issue is, its a reality that Canada has two official languages, and he spoke in one of them. Now, if hed spoken in, say, Icelandic, it would warrant criticism, but the fact is that he didnt - he spoke in an official language of Canada, in Canada. If thats causing heartburn for anyone, thats their problem, not his.

At some point, we need to be clear about what kind of people we want occupying certain roles: the best candidate, or the best bilingual candidate. I dont know about yall but if Im going in for a surgery or getting onto an airplane, my mind is pretty clear: I want the best surgeon or pilot at the helm, not the best bilingual one. The bilingual bit has no bearing.
I don't disagree with the above. Which is precisely why I started my comment by wanting to leave the issue proper aside.

Isn't not about a need to be bilingual but about putting his foot in his mouth the way he did. Which showed very poor judgement. My point then being that if he showed such a poor judgement in the current case, might he not show equally poor judgement in issues of great relevance to the company?
N1120A likes this.
Stranger is online now  
Old Nov 4, 2021 | 5:06 pm
  #17  
 
Join Date: Aug 2010
Posts: 3,130
Originally Posted by Stranger
I don't disagree with the above. Which is precisely why I started my comment by wanting to leave the issue proper aside.

Isn't not about a need to be bilingual but about putting his foot in his mouth the way he did. Which showed very poor judgement. My point then being that if he showed such a poor judgement in the current case, might he not show equally poor judgement in issues of great relevance to the company?
I dont agree with the premise. Lots of individuals are brilliant in certain fields, but display poor judgment in others.

I can guarantee that there are a lot of doctors, pilots and CEOs who think what he does - and would say it as plainly, if not more abruptly. it doesnt make them bad at what they do.

I know Ive got better things to do than invest time in this rankles the blowhards, but if its true, its true. Id be a lot less comfortable if displaying judgment meant either misleading people, or just plain lying.

There is something to be said for honesty.
yulred is offline  
Old Nov 4, 2021 | 7:28 pm
  #18  
10 Countries Visited
500k
100 Nights
5 Years on Site
 
Join Date: Jan 2017
Location: Halifax
Programs: AC SE100K, Marriott Lifetime Platinum Elite. NEXUS
Posts: 4,925
Originally Posted by ChrisA330
I'd argue that the only reason they have their HQ still in Montreal is because their required to according to Federal Legislation (ACPPA).
I'm remembering something about a PO box and a janitor.
RangerNS is offline  
Old Nov 4, 2021 | 8:38 pm
  #19  
10 Years on Site
 
Join Date: Feb 2012
Location: PHX
Programs: AAexp, AC75k, HertzPC, NationalEE, Accor/MariottP, Hilton/HyattG
Posts: 3,613
SKYEG is offline  
Old Nov 4, 2021 | 9:45 pm
  #20  
10 Countries Visited
All eyes on you!
15 Years on Site
 
Join Date: Feb 2009
Location: YYC
Posts: 5,072
Seems like much hoopla about nothing to me, as the international language of aviation is English. It's not like he's serving AC's passengers and needs to speak French to them. I'm sure the institutions and investors he needs to speak to all speak English.
Jagboi is online now  
Old Nov 4, 2021 | 10:39 pm
  #21  
A FlyerTalk Posting Legend
Community Builder
20 Years on Site
 
Join Date: May 2002
Location: YEG
Programs: HH Silver
Posts: 56,878
Please note that the numerous posts on the AC CEO's apparent lack of French have been moved out of their original location in this thread and out into a new thread on the topic as it was felt the matter deserved its own thread.

Merci,

tcook052
Air Canada forum co-moderator
Adam Smith likes this.
tcook052 is offline  
Old Nov 5, 2021 | 12:22 am
  #22  
Moderator, Air Canada; FlyerTalk Evangelist
 
Join Date: Feb 2015
Location: YYC
Programs: AC SE MM, FB Plat, WS Plat, BA Silver, Marriott Plat, Hilton Gold, Accor Gold
Posts: 18,900
The thing that surprised me most about this tempest in a teacup is that a guy named Rousseau wasn't a Quebecker of francophone origin.
seawolf, The Lev, N1120A and 9 others like this.
Adam Smith is offline  
Old Nov 5, 2021 | 3:55 am
  #23  
All eyes on you!
5 Years on Site
 
Join Date: Jul 2018
Location: YXE
Programs: Curb Your Enthusiasm, Fraggle Rock
Posts: 182
Originally Posted by Jagboi
It's not like he's serving AC's passengers
Norcanair is offline  
Old Nov 5, 2021 | 6:44 am
  #24  
All eyes on you!
10 Years on Site
 
Join Date: May 2013
Location: YYZ/YTZ/YUL
Programs: BA Gold, TK Elite
Posts: 1,558
Very little in this story makes sense to me.

You live in Montreal for 14 years and don't understand how thin-skinned Quebecers are about language issues? The Quebecor papers publish a story a week how you can't speak French in Montreal any more.

A CEO who deliberately or by gross neglect spits in the face of a major customer base? Sure, customer service is not his are, but some basic PR skills are surely part of the package for a CEO?

Just doesn't add up. Almost wondering if this is a dead cat, but what would he want to distract from?
TravellingSalesman is offline  
Old Nov 5, 2021 | 7:28 am
  #25  
Formerly known as newbie elite
All eyes on you!
20 Years on Site
 
Join Date: Feb 2002
Posts: 3,517
Originally Posted by TravellingSalesman
Very little in this story makes sense to me.

You live in Montreal for 14 years and don't understand how thin-skinned Quebecers are about language issues? The Quebecor papers publish a story a week how you can't speak French in Montreal any more.

A CEO who deliberately or by gross neglect spits in the face of a major customer base? Sure, customer service is not his are, but some basic PR skills are surely part of the package for a CEO?

Just doesn't add up. Almost wondering if this is a dead cat, but what would he want to distract from?
I did not want to wade in to this mess but you summarized it much better than I could. As a French Canadian, I could care less if he is perfectly bilingual, or how much of his speech was in French, blah blah.

It is the complete tone deafness (almost Rhodesian) and lack of political knowledge (at best) to say that Montral was wonderful because you don't need to speak French. I am annoyed at how stupid he is, not at what languages he may or may not speak.

Add to that an irrelevant mayoral candidate (election is next weekend) that wants a referendum on making Montreal a bilingual city state (shades of the long forgotten Richard Libman and the Equality Party) that is fanning the flames and I feel right back in the 70s when my father was Bourassa's Chief of Staff and half my family hated the other half. Fun times.

Happily, this will all blow over and we can go back to the vast majority of Montrealers that have been getting along for at least the last two decades swimmingly.

But boy is he stupid.
YUL, yyznomad, N1120A and 4 others like this.
Admiral Ackbar is offline  
Old Nov 5, 2021 | 8:34 am
  #26  
All eyes on you!
20 Years on Site
 
Join Date: Nov 2003
Location: YQB
Programs: AC*SE/2.3MM, Flying Blue Explorer, BA Executive Club Blue, AAdvantage Basic, ANA MC
Posts: 2,619
Originally Posted by Admiral Ackbar
I did not want to wade in to this mess but you summarized it much better than I could. As a French Canadian, I could care less if he is perfectly bilingual, or how much of his speech was in French, blah blah.

It is the complete tone deafness (almost Rhodesian) and lack of political knowledge (at best) to say that Montral was wonderful because you don't need to speak French. I am annoyed at how stupid he is, not at what languages he may or may not speak.

Add to that an irrelevant mayoral candidate (election is next weekend) that wants a referendum on making Montreal a bilingual city state (shades of the long forgotten Richard Libman and the Equality Party) that is fanning the flames and I feel right back in the 70s when my father was Bourassa's Chief of Staff and half my family hated the other half. Fun times.

Happily, this will all blow over and we can go back to the vast majority of Montrealers that have been getting along for at least the last two decades swimmingly.

But boy is he stupid.
Agree 100%.

Chiming in as a member of the so-called "communaut historique des Qubcois d'expression anglaise", born, bred and lifelong resident of YQB. Indeed, linguistic fluency or lack thereof is not at all the issue in this episode of "mild turbulence".

What is up for examination is the apparent lack of personal and corporate awareness demontrated by thinking that the CEO could be sent out to what was thought to be just another boring business luncheon in the middle of the current slow boil of linguistic tension in Montreal, partially manufactured, or course, by the CAQ & PKP outrage machines.

The tone and manner adopted by the CEO was just plain wrong, especially in the post-luncheon scrum and in the apology issued the next day. This could have been avoided very easily with some basic preparation by the PR/GR team.

This too shall pass and will not have a big impact on AC's brand in Quebec, except amongst the chattering classes. Most folks just want to get a good fare for a winter holiday in FLL, MCO and CUN.

Last edited by NordsFan; Nov 5, 2021 at 1:58 pm
NordsFan is offline  
Old Nov 5, 2021 | 8:40 am
  #27  
 
Join Date: Aug 2010
Posts: 3,130
Originally Posted by TravellingSalesman
Very little in this story makes sense to me.

You live in Montreal for 14 years and don't understand how thin-skinned Quebecers are about language issues? The Quebecor papers publish a story a week how you can't speak French in Montreal any more.

A CEO who deliberately or by gross neglect spits in the face of a major customer base? Sure, customer service is not his are, but some basic PR skills are surely part of the package for a CEO?

Just doesn't add up. Almost wondering if this is a dead cat, but what would he want to distract from?
In fairness, he didnt go to the Montreal Chamber of Commerce to discuss the French language. He was cornered for giving a speech mostly in English (apparently there was some perfunctory French in there), and, amongst other things, asked a question about how he survived in Montreal for 14 years without speaking French.

To the extent that he made a gaffe, it was in saying he was too busy to learn the language, which I think we can all agree is almost certainly true. The question, then, is whether he should have lied or offered a misleading statement about it, along the lines of Im working on it when that may not be the case (which made the subsequent apology and commitment to improving worse IMHO).

Should note that the question itself was asinine. I dont think anybody in Montreal hasnt noticed that its world class status is based in large part on its transient population - non-QC domestic and international students and corporates living there temporarily - of which he is one. Cities like that inevitably need to cater to Anglo-onlys (like most folk working at ICAO), so its hardly shocking that hes managed to get by in English. I would question how the journalist wasnt smart enough to recognize that. Or maybe they did, making this a wholly cynical exercise aimed at dragging him into a political debate he really has no place in.

As for spitting in the face of a major customer baseerrr AC Y banana bread claimed that crown years ago. Cabin cleanliness would have been another, literal, contender, but COVID seems to have knocked it off its perch.
The Lev likes this.

Last edited by yulred; Nov 5, 2021 at 9:20 am
yulred is offline  
Old Nov 5, 2021 | 8:44 am
  #28  
All eyes on you!
20 Years on Site
 
Join Date: Nov 2003
Location: YQB
Programs: AC*SE/2.3MM, Flying Blue Explorer, BA Executive Club Blue, AAdvantage Basic, ANA MC
Posts: 2,619
Originally Posted by Adam Smith
The thing that surprised me most about this tempest in a teacup is that a guy named Rousseau wasn't a Quebecker of francophone origin.
Then I guess you would be just as suprised to learn that lots of people named Smith, Ryan or Cavanagh (and the long list goes on...) are ?
YUL likes this.
NordsFan is offline  
Old Nov 5, 2021 | 9:14 am
  #29  
 
Join Date: Aug 2010
Posts: 3,130
Originally Posted by Admiral Ackbar
I did not want to wade in to this mess but you summarized it much better than I could. As a French Canadian, I could care less if he is perfectly bilingual, or how much of his speech was in French, blah blah.

It is the complete tone deafness (almost Rhodesian) and lack of political knowledge (at best) to say that Montral was wonderful because you don't need to speak French. I am annoyed at how stupid he is, not at what languages he may or may not speak.

Add to that an irrelevant mayoral candidate (election is next weekend) that wants a referendum on making Montreal a bilingual city state (shades of the long forgotten Richard Libman and the Equality Party) that is fanning the flames and I feel right back in the 70s when my father was Bourassa's Chief of Staff and half my family hated the other half. Fun times.

Happily, this will all blow over and we can go back to the vast majority of Montrealers that have been getting along for at least the last two decades swimmingly.

But boy is he stupid.
Ill bite: how would you respond to how have you managed to live in Montreal for 14 years without learning French?

There is IMHO no answer that would have not caused offence.

His response - that it was a testament to Montreal that an Anglo can live here without speaking French - basically amounted to calling it a global metropolitan city, which was the only avenue left open to him.

Not that it needs to be said, but Montreals global status is directly attributable to its ability to accommodate transitory anglos from the world over for years on end.

Perhaps Rousseau should invest in a Just Visiting t-shirt :P. Might not help with those calling for his resignation though.
yulred is offline  
Old Nov 5, 2021 | 9:26 am
  #30  
20 Countries Visited
500k
60 Nights
15 Years on Site
 
Join Date: Jun 2010
Location: YYG
Programs: airlines and hotels and rental cars - oh my!
Posts: 3,468
Canada has two official languages. As long as he can speak one of them, who cares?
Symmetre is offline  


Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2026 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.