Air Canada CEO apologizes, commits to learning French as backlash in Quebec grows
#16
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In fairness, his job is to run an airline. He was selected solely on the basis of his ability to do that, not on his thoughts on issues that are utterly irrelevant to running an airline. This language issue is a political issue; he is not a politician or a public figure. I dont think his responses are a reflection of his unsuitability for running AC.
As sensitive as this issue is, its a reality that Canada has two official languages, and he spoke in one of them. Now, if hed spoken in, say, Icelandic, it would warrant criticism, but the fact is that he didnt - he spoke in an official language of Canada, in Canada. If thats causing heartburn for anyone, thats their problem, not his.
At some point, we need to be clear about what kind of people we want occupying certain roles: the best candidate, or the best bilingual candidate. I dont know about yall but if Im going in for a surgery or getting onto an airplane, my mind is pretty clear: I want the best surgeon or pilot at the helm, not the best bilingual one. The bilingual bit has no bearing.
As sensitive as this issue is, its a reality that Canada has two official languages, and he spoke in one of them. Now, if hed spoken in, say, Icelandic, it would warrant criticism, but the fact is that he didnt - he spoke in an official language of Canada, in Canada. If thats causing heartburn for anyone, thats their problem, not his.
At some point, we need to be clear about what kind of people we want occupying certain roles: the best candidate, or the best bilingual candidate. I dont know about yall but if Im going in for a surgery or getting onto an airplane, my mind is pretty clear: I want the best surgeon or pilot at the helm, not the best bilingual one. The bilingual bit has no bearing.
Isn't not about a need to be bilingual but about putting his foot in his mouth the way he did. Which showed very poor judgement. My point then being that if he showed such a poor judgement in the current case, might he not show equally poor judgement in issues of great relevance to the company?
#17
Join Date: Aug 2010
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I don't disagree with the above. Which is precisely why I started my comment by wanting to leave the issue proper aside.
Isn't not about a need to be bilingual but about putting his foot in his mouth the way he did. Which showed very poor judgement. My point then being that if he showed such a poor judgement in the current case, might he not show equally poor judgement in issues of great relevance to the company?
Isn't not about a need to be bilingual but about putting his foot in his mouth the way he did. Which showed very poor judgement. My point then being that if he showed such a poor judgement in the current case, might he not show equally poor judgement in issues of great relevance to the company?
I can guarantee that there are a lot of doctors, pilots and CEOs who think what he does - and would say it as plainly, if not more abruptly. it doesnt make them bad at what they do.
I know Ive got better things to do than invest time in this rankles the blowhards, but if its true, its true. Id be a lot less comfortable if displaying judgment meant either misleading people, or just plain lying.
There is something to be said for honesty.
#18




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#20



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Seems like much hoopla about nothing to me, as the international language of aviation is English. It's not like he's serving AC's passengers and needs to speak French to them. I'm sure the institutions and investors he needs to speak to all speak English.
#21
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Please note that the numerous posts on the AC CEO's apparent lack of French have been moved out of their original location in this thread and out into a new thread on the topic as it was felt the matter deserved its own thread.
Merci,
tcook052
Air Canada forum co-moderator
Merci,
tcook052
Air Canada forum co-moderator
#22
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The thing that surprised me most about this tempest in a teacup is that a guy named Rousseau wasn't a Quebecker of francophone origin.
#24


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Very little in this story makes sense to me.
You live in Montreal for 14 years and don't understand how thin-skinned Quebecers are about language issues? The Quebecor papers publish a story a week how you can't speak French in Montreal any more.
A CEO who deliberately or by gross neglect spits in the face of a major customer base? Sure, customer service is not his are, but some basic PR skills are surely part of the package for a CEO?
Just doesn't add up. Almost wondering if this is a dead cat, but what would he want to distract from?
You live in Montreal for 14 years and don't understand how thin-skinned Quebecers are about language issues? The Quebecor papers publish a story a week how you can't speak French in Montreal any more.
A CEO who deliberately or by gross neglect spits in the face of a major customer base? Sure, customer service is not his are, but some basic PR skills are surely part of the package for a CEO?
Just doesn't add up. Almost wondering if this is a dead cat, but what would he want to distract from?
#25
Formerly known as newbie elite


Join Date: Feb 2002
Posts: 3,517
Very little in this story makes sense to me.
You live in Montreal for 14 years and don't understand how thin-skinned Quebecers are about language issues? The Quebecor papers publish a story a week how you can't speak French in Montreal any more.
A CEO who deliberately or by gross neglect spits in the face of a major customer base? Sure, customer service is not his are, but some basic PR skills are surely part of the package for a CEO?
Just doesn't add up. Almost wondering if this is a dead cat, but what would he want to distract from?
You live in Montreal for 14 years and don't understand how thin-skinned Quebecers are about language issues? The Quebecor papers publish a story a week how you can't speak French in Montreal any more.
A CEO who deliberately or by gross neglect spits in the face of a major customer base? Sure, customer service is not his are, but some basic PR skills are surely part of the package for a CEO?
Just doesn't add up. Almost wondering if this is a dead cat, but what would he want to distract from?
It is the complete tone deafness (almost Rhodesian) and lack of political knowledge (at best) to say that Montral was wonderful because you don't need to speak French. I am annoyed at how stupid he is, not at what languages he may or may not speak.
Add to that an irrelevant mayoral candidate (election is next weekend) that wants a referendum on making Montreal a bilingual city state (shades of the long forgotten Richard Libman and the Equality Party) that is fanning the flames and I feel right back in the 70s when my father was Bourassa's Chief of Staff and half my family hated the other half. Fun times.
Happily, this will all blow over and we can go back to the vast majority of Montrealers that have been getting along for at least the last two decades swimmingly.
But boy is he stupid.
#26


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I did not want to wade in to this mess but you summarized it much better than I could. As a French Canadian, I could care less if he is perfectly bilingual, or how much of his speech was in French, blah blah.
It is the complete tone deafness (almost Rhodesian) and lack of political knowledge (at best) to say that Montral was wonderful because you don't need to speak French. I am annoyed at how stupid he is, not at what languages he may or may not speak.
Add to that an irrelevant mayoral candidate (election is next weekend) that wants a referendum on making Montreal a bilingual city state (shades of the long forgotten Richard Libman and the Equality Party) that is fanning the flames and I feel right back in the 70s when my father was Bourassa's Chief of Staff and half my family hated the other half. Fun times.
Happily, this will all blow over and we can go back to the vast majority of Montrealers that have been getting along for at least the last two decades swimmingly.
But boy is he stupid.
It is the complete tone deafness (almost Rhodesian) and lack of political knowledge (at best) to say that Montral was wonderful because you don't need to speak French. I am annoyed at how stupid he is, not at what languages he may or may not speak.
Add to that an irrelevant mayoral candidate (election is next weekend) that wants a referendum on making Montreal a bilingual city state (shades of the long forgotten Richard Libman and the Equality Party) that is fanning the flames and I feel right back in the 70s when my father was Bourassa's Chief of Staff and half my family hated the other half. Fun times.
Happily, this will all blow over and we can go back to the vast majority of Montrealers that have been getting along for at least the last two decades swimmingly.
But boy is he stupid.
Chiming in as a member of the so-called "communaut historique des Qubcois d'expression anglaise", born, bred and lifelong resident of YQB. Indeed, linguistic fluency or lack thereof is not at all the issue in this episode of "mild turbulence".
What is up for examination is the apparent lack of personal and corporate awareness demontrated by thinking that the CEO could be sent out to what was thought to be just another boring business luncheon in the middle of the current slow boil of linguistic tension in Montreal, partially manufactured, or course, by the CAQ & PKP outrage machines.
The tone and manner adopted by the CEO was just plain wrong, especially in the post-luncheon scrum and in the apology issued the next day. This could have been avoided very easily with some basic preparation by the PR/GR team.
This too shall pass and will not have a big impact on AC's brand in Quebec, except amongst the chattering classes. Most folks just want to get a good fare for a winter holiday in FLL, MCO and CUN.
Last edited by NordsFan; Nov 5, 2021 at 1:58 pm
#27
Join Date: Aug 2010
Posts: 3,130
Very little in this story makes sense to me.
You live in Montreal for 14 years and don't understand how thin-skinned Quebecers are about language issues? The Quebecor papers publish a story a week how you can't speak French in Montreal any more.
A CEO who deliberately or by gross neglect spits in the face of a major customer base? Sure, customer service is not his are, but some basic PR skills are surely part of the package for a CEO?
Just doesn't add up. Almost wondering if this is a dead cat, but what would he want to distract from?
You live in Montreal for 14 years and don't understand how thin-skinned Quebecers are about language issues? The Quebecor papers publish a story a week how you can't speak French in Montreal any more.
A CEO who deliberately or by gross neglect spits in the face of a major customer base? Sure, customer service is not his are, but some basic PR skills are surely part of the package for a CEO?
Just doesn't add up. Almost wondering if this is a dead cat, but what would he want to distract from?
To the extent that he made a gaffe, it was in saying he was too busy to learn the language, which I think we can all agree is almost certainly true. The question, then, is whether he should have lied or offered a misleading statement about it, along the lines of Im working on it when that may not be the case (which made the subsequent apology and commitment to improving worse IMHO).
Should note that the question itself was asinine. I dont think anybody in Montreal hasnt noticed that its world class status is based in large part on its transient population - non-QC domestic and international students and corporates living there temporarily - of which he is one. Cities like that inevitably need to cater to Anglo-onlys (like most folk working at ICAO), so its hardly shocking that hes managed to get by in English. I would question how the journalist wasnt smart enough to recognize that. Or maybe they did, making this a wholly cynical exercise aimed at dragging him into a political debate he really has no place in.
As for spitting in the face of a major customer baseerrr AC Y banana bread claimed that crown years ago. Cabin cleanliness would have been another, literal, contender, but COVID seems to have knocked it off its perch.
Last edited by yulred; Nov 5, 2021 at 9:20 am
#28


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Then I guess you would be just as suprised to learn that lots of people named Smith, Ryan or Cavanagh (and the long list goes on...) are ?
#29
Join Date: Aug 2010
Posts: 3,130
I did not want to wade in to this mess but you summarized it much better than I could. As a French Canadian, I could care less if he is perfectly bilingual, or how much of his speech was in French, blah blah.
It is the complete tone deafness (almost Rhodesian) and lack of political knowledge (at best) to say that Montral was wonderful because you don't need to speak French. I am annoyed at how stupid he is, not at what languages he may or may not speak.
Add to that an irrelevant mayoral candidate (election is next weekend) that wants a referendum on making Montreal a bilingual city state (shades of the long forgotten Richard Libman and the Equality Party) that is fanning the flames and I feel right back in the 70s when my father was Bourassa's Chief of Staff and half my family hated the other half. Fun times.
Happily, this will all blow over and we can go back to the vast majority of Montrealers that have been getting along for at least the last two decades swimmingly.
But boy is he stupid.
It is the complete tone deafness (almost Rhodesian) and lack of political knowledge (at best) to say that Montral was wonderful because you don't need to speak French. I am annoyed at how stupid he is, not at what languages he may or may not speak.
Add to that an irrelevant mayoral candidate (election is next weekend) that wants a referendum on making Montreal a bilingual city state (shades of the long forgotten Richard Libman and the Equality Party) that is fanning the flames and I feel right back in the 70s when my father was Bourassa's Chief of Staff and half my family hated the other half. Fun times.
Happily, this will all blow over and we can go back to the vast majority of Montrealers that have been getting along for at least the last two decades swimmingly.
But boy is he stupid.
There is IMHO no answer that would have not caused offence.
His response - that it was a testament to Montreal that an Anglo can live here without speaking French - basically amounted to calling it a global metropolitan city, which was the only avenue left open to him.
Not that it needs to be said, but Montreals global status is directly attributable to its ability to accommodate transitory anglos from the world over for years on end.
Perhaps Rousseau should invest in a Just Visiting t-shirt :P. Might not help with those calling for his resignation though.
#30




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Canada has two official languages. As long as he can speak one of them, who cares?

