Oct 2, 2017, 8:39 pm
Last edit by: canadiancow
What are Branded Fares?
Branded Fares (also called Fare Families) are the concept of airlines grouping fares together that share the same characteristics - for example, penalties (changes, refunds), baggage allowance, seat selection (none, paid, or free), mileage accrual, in-flight meals, priority airport services (boarding, check-in) etc.
Air Canada's Branded Fares: The Past
Air Canada has long utilised the concept of Branded Fares, primarily in its Economy Cabin. At present, there are three brands that people are familiar with: Tango, Flex, and Latitude.
In the past, AC has used other brands, including Tango Plus, Latitude Plus, Leisure, Tourist, and Relax & Return.
Until late September 2017, the fare brand was exclusively controlled by the 'booking class' (also called fare class, or the more technical term RBD - reservation booking designator) on each flight segment.
Air Canada's current Economy fare structure is: Y B M U H Q V W G S T L A K
Latitude is Y B
Flex was M U H Q V (W G for domestic and US flights)
Tango was (W G for international fights) S T L A K.
For example, if you were booking an itinerary within Canada or between Canada and the US, and wanted a Flex fare, all you needed to worry about was that each flight was booking in G or higher.
Air Canada's Branded Fares: The Present
On 19 September 2017 at its Investor Day, Air Canada announced that it will be utilising the concept of Branded Fares much more.
All Air Canada fares in all markets have been assigned a 'brand code' as follows:
- Basic: BA
- Standard: TG
- Flex: FL
- Comfort: CO
- Latitude: LT
- Premium Economy Lowest: PL
- Premium Economy Flexible: PF
- Business Class Lowest: EL
- Business Class Flexible: EF
For domestic and US transborder fares, the brand code will appear at the end of the fare basis code (i.e. V3WCTG, V3WCFL etc.). On international fares, while the fares are assigned the brand codes within reservation systems, they will generally not appear on the fare basis code.
For flights within Canada and between Canada and the US, booking classes M U H Q V W G S T L K G will now be used for both Standard and Flex fares, in three possible ways:
1. A distinct separation will remain (i.e. M U H Q V W G always as Flex, S T L K G always as Standard)
2. Some booking classes will overlap (i.e. M U H Q V W G as Flex, and V W G S T L K G as Standard - V W G overlap the two brands)
3. All booking classes are both Flex and Standard.
Air Canada may change how they file fares in a specific market at any point in time.
An example for Toronto to Timmins is included below, showing how Standard and Flex fares are available through all booking classes:
How do I make sure I'm booking the fare type I want?
If booking on Air Canada's website, choosing the fare type in the search results should give you a fare in that category, regardless of the booking class letter.
Otherwise, you will need to check the fare basis codes for all flights on your ticket to ensure they should the correct suffix (TG for Standard, FL for Flex).
If you book flights using a corporate booking tool such as Concur or GetThere, you may want to check with your travel administrator that the site is properly configured to display the branded fares according to brand code and not booking class.
What about milage accrual on Aeroplan?
The Aeroplan website has not yet been updated to reflect accrual, however you should expect to earn miles based on the fare type purchased (i.e. a domestic Flex K fare should earn 100% and a Standard M fare should earn 25%).
What about milage accrual on other programmes?
No data is currently available to support this, but in the absence of changes listed by the respective programme, the expectation is flights will continue to earn on those programmes based on the booking class letter.
What about milage accrual to Aeroplan when the flight is booked as a codeshare (i.e. UA*AC) and operated by Air Canada?
No data is currently available to know what happens. Codeshares map to specific booking class letters, not fares.
What about international fares?
There have currently been no changes to international fares. Branding of these fares still exists, but Air Canada has a lot less flexibility in filing fares in specific markets (for example, Transatlantic fares that are covered by the A++ Joint Venture).
How can my travel agent book branded fares?
AC has a guide here which describes how a TA can book TG or FL branded fares: https://www.aircanada.com/content/da...de_v1.0_EN.pdf
Air Canada's Branded Fares: The Future
On 19 September 2017 at its Investor Day, Air Canada also announced it may introduce a new "ULCC" fare brand below Tango to respond to markets in which it faces competition from Ultra Low Cost Carriers, as well as a "Comfort" brand between Flex and Latitude. Watch this space for future developments.
Branded Fares (also called Fare Families) are the concept of airlines grouping fares together that share the same characteristics - for example, penalties (changes, refunds), baggage allowance, seat selection (none, paid, or free), mileage accrual, in-flight meals, priority airport services (boarding, check-in) etc.
Air Canada's Branded Fares: The Past
Air Canada has long utilised the concept of Branded Fares, primarily in its Economy Cabin. At present, there are three brands that people are familiar with: Tango, Flex, and Latitude.
In the past, AC has used other brands, including Tango Plus, Latitude Plus, Leisure, Tourist, and Relax & Return.
Until late September 2017, the fare brand was exclusively controlled by the 'booking class' (also called fare class, or the more technical term RBD - reservation booking designator) on each flight segment.
Air Canada's current Economy fare structure is: Y B M U H Q V W G S T L A K
Latitude is Y B
Flex was M U H Q V (W G for domestic and US flights)
Tango was (W G for international fights) S T L A K.
For example, if you were booking an itinerary within Canada or between Canada and the US, and wanted a Flex fare, all you needed to worry about was that each flight was booking in G or higher.
Air Canada's Branded Fares: The Present
On 19 September 2017 at its Investor Day, Air Canada announced that it will be utilising the concept of Branded Fares much more.
All Air Canada fares in all markets have been assigned a 'brand code' as follows:
- Basic: BA
- Standard: TG
- Flex: FL
- Comfort: CO
- Latitude: LT
- Premium Economy Lowest: PL
- Premium Economy Flexible: PF
- Business Class Lowest: EL
- Business Class Flexible: EF
For domestic and US transborder fares, the brand code will appear at the end of the fare basis code (i.e. V3WCTG, V3WCFL etc.). On international fares, while the fares are assigned the brand codes within reservation systems, they will generally not appear on the fare basis code.
For flights within Canada and between Canada and the US, booking classes M U H Q V W G S T L K G will now be used for both Standard and Flex fares, in three possible ways:
1. A distinct separation will remain (i.e. M U H Q V W G always as Flex, S T L K G always as Standard)
2. Some booking classes will overlap (i.e. M U H Q V W G as Flex, and V W G S T L K G as Standard - V W G overlap the two brands)
3. All booking classes are both Flex and Standard.
Air Canada may change how they file fares in a specific market at any point in time.
An example for Toronto to Timmins is included below, showing how Standard and Flex fares are available through all booking classes:
Code:
YTO-YTS CXR-AC WED 01NOV17 CAD AC-ACK/TG - TANGO AC YTOYTS 01NOV17 V FARE BASIS BK FARE TRAVEL-TICKET AP MINMAX RTG 1 A21ZATG A X 77.00 R15DE T22SE 21/1 -/ - 100 2 L21ZATG L X 92.00 R15DE T22SE 21/1 -/ - 100 3 T14WLATG T X 123.00 ---- 14/1 -/ - 100 4 T14ZLATG T X 129.00 ---- 14/1 -/ - 100 5 S10WLATG S X 154.00 ---- 10/1 -/ - 100 6 S10ZLATG S X 159.00 ---- 10/1 -/ - 100 7A G10WLATG G X 176.00 ---- 10/1 -/ - 100 8A G10ZLATG G X 183.00 ---- 10/1 -/ - 100 9A G5ZLATG G X 209.00 ---- 5/1 -/ - 100 10A W7WLATG W X 228.00 ---- 7/1 -/ - 100‡ 11A W7ZLATG W X 234.00 ---- 7/1 -/ - 100‡ 12A G0ZLATG G X 239.00 ---- -/‡ -/ - 100 13A V3WLATG V X 276.00 ---- 3/1 -/ - 100 14A V3ZLATG V X 281.00 ---- 3/1 -/ - 100 15A V0WLATG V X 293.00 ---- -/‡ -/ - 100 16A V0ZLATG V X 303.00 ---- -/‡ -/ - 100 17A Q0ZLATG Q X 330.00 ---- -/‡ -/ - 100 18A H0ZLATG H X 389.00 ---- -/‡ -/ - 100 19A U0ZLATG U X 430.00 ---- -/‡ -/ - 100 20A M0ZLATG M X 500.00 ---- -/‡ -/ - 100 AC-ACK/FL - FLEX AC YTOYTS 01NOV17 V FARE BASIS BK FARE TRAVEL-TICKET AP MINMAX RTG 21A A21ZAFL A X 117.00 R15DE T22SE 21/1 -/ - 100 22A L21ZAFL L X 132.00 R15DE T22SE 21/1 -/ - 100 23A T14WLAFL T X 163.00 ---- 14/1 -/ - 100 24A T14ZLAFL T X 169.00 ---- 14/1 -/ - 100 25A S10WLAFL S X 194.00 ---- 10/1 -/ - 100‡ 26A S10ZLAFL S X 199.00 ---- 10/1 -/ - 100‡ 27I G10WLAFL G X 216.00 ---- 10/1 -/ - 100 28I G10ZLAFL G X 223.00 ---- 10/1 -/ - 100 29I G5ZLAFL G X 249.00 ---- 5/1 -/ - 100 30I W7WLAFL W X 268.00 ---- 7/1 -/ - 100 31I W7ZLAFL W X 274.00 ---- 7/1 -/ - 100 32I G0ZLAFL G X 279.00 ---- -/‡ -/ - 100 33I V3WLAFL V X 316.00 ---- 3/1 -/ - 100 34I V3ZLAFL V X 321.00 ---- 3/1 -/ - 100 35I V0WLAFL V X 333.00 ---- -/‡ -/ - 100 36I V0ZLAFL V X 343.00 ---- -/‡ -/ - 100 37I Q0ZLAFL Q X 370.00 ---- -/‡ -/ - 100 38I H0ZLAFL H X 429.00 ---- -/‡ -/ - 100 39I U0ZLAFL U X 470.00 ---- -/‡ -/ - 100 40I M0ZLAFL M X 540.00 ---- -/‡ -/ - 100 AC-ACK/LT - LATITUDE AC YTOYTS 01NOV17 V FARE BASIS BK FARE TRAVEL-TICKET AP MINMAX RTG‡ 41 B0ALT B X 594.00 ---- -/‡ -/ - 100‡ 42 Y0ALT Y X 655.00 ---- -/‡ -/ - 100 43 Y Y X 1764.00 ---- - -/ - 1 AC-ACK/EF - BUSINESS FLEXIBLE AC YTOYTS 01NOV17 V FARE BASIS BK FARE TRAVEL-TICKET AP MINMAX RTG 44 J J‡X 1964.00 ---- - -/ - 1 1* TRAVEL MUST BE NONSTOP OR DIRECT 100* 1. YTO-YTS
If booking on Air Canada's website, choosing the fare type in the search results should give you a fare in that category, regardless of the booking class letter.
Otherwise, you will need to check the fare basis codes for all flights on your ticket to ensure they should the correct suffix (TG for Standard, FL for Flex).
If you book flights using a corporate booking tool such as Concur or GetThere, you may want to check with your travel administrator that the site is properly configured to display the branded fares according to brand code and not booking class.
What about milage accrual on Aeroplan?
The Aeroplan website has not yet been updated to reflect accrual, however you should expect to earn miles based on the fare type purchased (i.e. a domestic Flex K fare should earn 100% and a Standard M fare should earn 25%).
What about milage accrual on other programmes?
No data is currently available to support this, but in the absence of changes listed by the respective programme, the expectation is flights will continue to earn on those programmes based on the booking class letter.
What about milage accrual to Aeroplan when the flight is booked as a codeshare (i.e. UA*AC) and operated by Air Canada?
No data is currently available to know what happens. Codeshares map to specific booking class letters, not fares.
What about international fares?
There have currently been no changes to international fares. Branding of these fares still exists, but Air Canada has a lot less flexibility in filing fares in specific markets (for example, Transatlantic fares that are covered by the A++ Joint Venture).
How can my travel agent book branded fares?
AC has a guide here which describes how a TA can book TG or FL branded fares: https://www.aircanada.com/content/da...de_v1.0_EN.pdf
Air Canada's Branded Fares: The Future
On 19 September 2017 at its Investor Day, Air Canada also announced it may introduce a new "ULCC" fare brand below Tango to respond to markets in which it faces competition from Ultra Low Cost Carriers, as well as a "Comfort" brand between Flex and Latitude. Watch this space for future developments.
Branded Fares; AC changes booking classes/fare classes for Tango & Flex
Sep 28, 2017, 9:15 am
#76
Join Date: Dec 2002
Location: Toronto, ON, CANADA
Programs: AC SE100K, Marriott Bonvoy LTE
Posts: 1,881
I'm trying to book a multi-city with AC right now... YYZ - LAX, AC reservations sees in their system it is an FL G fare, but it wants to charge me (E75K) for a preferred seat...
Online, I see that segment marked as Economy (lowest).
Why must AC make things even more confusing?
Online, I see that segment marked as Economy (lowest).
Why must AC make things even more confusing?
Sep 28, 2017, 9:35 am
#77
Join Date: May 2013
Location: YYT/YYC/TPE
Programs: AC SE, UA, National Exec Elite, Nexus, GE
Posts: 1,810
It appears that AC has moved all domestic G and W fare classes into Tango as of today.
Sep 28, 2017, 9:53 am
#78
Join Date: Jan 2015
Location: YHZ | YYZ | YHM
Programs: AC 50K (*G), Hilton Gold, Bonvoy Gold
Posts: 636
Sep 28, 2017, 10:05 am
#79
Join Date: Dec 2002
Location: Toronto, ON, CANADA
Programs: AC SE100K, Marriott Bonvoy LTE
Posts: 1,881
I'm trying to book a multi-city with AC right now... YYZ - LAX, AC reservations sees in their system it is an FL G fare, but it wants to charge me (E75K) for a preferred seat...
Online, I see that segment marked as Economy (lowest).
Why must AC make things even more confusing?
Online, I see that segment marked as Economy (lowest).
Why must AC make things even more confusing?
Ticketing assures me it is a Flex fare basis though...
Sep 28, 2017, 10:13 am
#80
Join Date: Mar 2007
Location: Toronto
Programs: AC SE100K, Emerald Exec, HHG
Posts: 631
Flex (H) / Flex (K)
K is not Flex.
Sep 28, 2017, 10:19 am
#81
A FlyerTalk Posting Legend
Join Date: Sep 2012
Location: SFO
Programs: AC SE MM, BA Gold, SQ Silver, Bonvoy Tit LTG, Hyatt Glob, HH Diamond
Posts: 44,354
Have you bothered to read the thread?
K can be Flex, if the fare basis code ends in "FL".
Just like M can be Tango, if the fare basis code ends in "TG".
Sep 28, 2017, 10:21 am
#82
FlyerTalk Evangelist
Join Date: Feb 2004
Location: YVR
Programs: AC SE 2MM; UA MP Premier Silver; Marriott Bonvoy LT Titanium Elite; Radisson; Avis PC
Posts: 35,255
Sep 28, 2017, 10:44 am
#83
Join Date: May 2013
Location: YYT/YYC/TPE
Programs: AC SE, UA, National Exec Elite, Nexus, GE
Posts: 1,810
Sep 28, 2017, 12:28 pm
#84
Join Date: Jan 2017
Location: Halifax
Programs: AC SE100K, Marriott Lifetime Platinum Elite. NEXUS
Posts: 4,571
Sep 28, 2017, 12:49 pm
#85
Join Date: Jan 2015
Location: YHZ | YYZ | YHM
Programs: AC 50K (*G), Hilton Gold, Bonvoy Gold
Posts: 636
Exactly. It's hit or miss. If you use this trick to pull up flex fares and matrix pulls up a G FL fare, but AC.com has availability in G TG, it will reprice to Tango. Hopefully we can get a workaround at some point. I have had a few situations where it has worked however.
Sep 28, 2017, 3:18 pm
#86
Join Date: Sep 2016
Programs: Air Canada - Aeroplan Black, AC - E50K, NEXUS/GE
Posts: 225
Exactly. It's hit or miss. If you use this trick to pull up flex fares and matrix pulls up a G FL fare, but AC.com has availability in G TG, it will reprice to Tango. Hopefully we can get a workaround at some point. I have had a few situations where it has worked however.
Sep 28, 2017, 3:42 pm
#87
Join Date: Apr 2011
Location: YYC
Programs: AC 50k 1MM, Marriott LT Titanium Elite
Posts: 3,402
For those using concur: I have found that Concur is now displaying two flights for every one actual flight. One on of those flights, I can pick flex and get flex. On the other flight, selecting flex only gives me tango (on that flight, picking tango also gets me tango, and picking latitude gets me latitude). You absolutely have to pick flex, validate that the fare code shows as FL, and that the price matches the price for the flex fare on the confirmation screen. That may be an idiosyncracy of our Concur implementation or it may not.
Sep 28, 2017, 5:36 pm
#88
Join Date: Jan 2010
Location: SFO
Programs: *G^2, Bonvoyed, NEXUS
Posts: 3,516
For those using concur: I have found that Concur is now displaying two flights for every one actual flight. One on of those flights, I can pick flex and get flex. On the other flight, selecting flex only gives me tango (on that flight, picking tango also gets me tango, and picking latitude gets me latitude). You absolutely have to pick flex, validate that the fare code shows as FL, and that the price matches the price for the flex fare on the confirmation screen. That may be an idiosyncracy of our Concur implementation or it may not.
Sep 30, 2017, 4:48 am
#89
Join Date: Sep 2006
Location: YOW
Programs: AC*SEMM, *G, Hilton Diamond, Marriott Gold
Posts: 898
As I have said before... Concur itself may not be the issue. Concur uses whatever feed from the actual travel agency or portal that your employer uses. Ours is setup through AMEX GBT with the dual Air Canada and GDS (Sabre) setup and as of now, everything has ticketed properly in the appropriate branded fare class
Oct 1, 2017, 10:38 pm
#90
Join Date: Jan 2012
Location: YVR YLW PSP
Programs: SE 100K MM,UA Gold, Marriott Titanium,Hilton Diamond, Golden Circle Jade, National Exec Elite
Posts: 408
had booked a multi leg fare asked to ensure it was in lowest Flex, which confirmed as "W" .
Went to Eupgrade today and was showing as requiring an ADDON.
After a very long and convoluted discussion, was told it was now Tango and thus needed an addon (although the addon amounts of 50 and 100 seems wrong as well)
Was given the option to pay another 100$ or cancel, so I cancelled.
Buyer beware.
Went to Eupgrade today and was showing as requiring an ADDON.
After a very long and convoluted discussion, was told it was now Tango and thus needed an addon (although the addon amounts of 50 and 100 seems wrong as well)
Was given the option to pay another 100$ or cancel, so I cancelled.
Buyer beware.