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Air Canada to Launch Its Own Loyalty Program in 2020

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Old May 11, 2017, 3:09 pm
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: yyznomad
Such that it is actually searchable text - one of the important changes to the Aeroplan program in 2019 for Super Elites:

New for Air Canada Altitude Super Elite 100K members: Complimentary changes and refunds
Beginning July 15, 2019, Air Canada Super Elite 100K members will no longer be charged a fee when they request a change to their Flight Reward booking. Additionally, these members will also no longer be charged a fee to refund their bookings. These fee waivers will apply to all bookings, including those made prior to the new policy coming into effect.


Read the below screenshots for the rest.

July 15 2019
"AEROPLAN FLIGHT REWARDS: NOW WITH MORE FLEXIBILITY AND PEACE-OF-MIND"

https://www.aeroplan.com/whats_new/news_articles.do?dl=WhatsNew_WEBUP31000285_2019_07 _15¤tLanguage=en




New chart with fees in this post

https://www.flyertalk.com/forum/31306687-post1334.html



Older news releases from 2017 below




Air Canada "What You Need to Know"

https://www.aircanada.com/ca/en/aco/...d-to-know.html

Air Canada Press Release May 11, 2017

http://aircanada.mediaroom.com/index.php?s=43&item=1135

Aeroplan News "To Our Valued Members" - May 11, 2017

https://www5.aeroplan.com/whats_new/...New_2017_05_09


Aeroplan & Air Canada update

We'd like to help our members understand the latest news about our partner, Air Canada.


https://www5.aeroplan.com/aircanada-...id=BAN30000311

From Aeroplan - UPDATE May 31, 2017

https://www5.aeroplan.com/aircanada-and-aeroplan-update.do


Aeroplan Saga Ends in a Long, Financial Detour:

https://www.theglobeandmail.com/repo...ticle35080509/



August 11 2017

"We're on solid ground so your plans can take flight."

https://www.aeroplan.com/program-updates.do?currentLanguage=en&cid=008692096

"Five things you need to know about your miles"

https://www.aeroplan.com/five-things-about-your-miles.do?currentLanguage=en


September 19, 2017 - Investor Day Presentation

https://www.aeroplan.com/five-things-about-your-miles.do?currentLanguage=en


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Air Canada to Launch Its Own Loyalty Program in 2020

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Old Oct 20, 2018, 12:27 pm
  #1201  
 
Join Date: Nov 1999
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Originally Posted by 24left
...and start-up costs of approximately $10 million related to Air Canada's new loyalty program scheduled to launch in 2020. "
The cost of a designing a new program name and logo and member cards.
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Old Oct 20, 2018, 2:06 pm
  #1202  
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Originally Posted by PointWeasel
The cost of a designing a new program name and logo and member cards.
Name is there already. Altitude. Although I personally would prefer Attitude.
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Old Oct 21, 2018, 5:15 pm
  #1203  
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Not sure where to post this Bloomberg article. The first part talks about how about half of the world's airline catering just changed to a different company, and how profitable selling food can be relative to airline tickets, and that part of the article is quite interesting, especially who owns each of the catering companies and such.

But then this shift over to Air Canada and Aimia:


.

I suppose the writer may have thought this line connected the dots (in the article, not the quote)
"Investment bankers will no doubt be able to put together a strong pitch deck arguing that airlines should focus on their core businesses instead of getting caught up in ancillary services like food."

https://www.bloomberg.com/view/artic...-short-sighted
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Old Oct 21, 2018, 5:24 pm
  #1204  
 
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Originally Posted by 24left
approximately $10 million related to Air Canada's new loyalty program scheduled to launch in 2020. "

So, does anyone know exactly what AC spent the $10 million on?
Tell them to call me. I'll do it for $9 million.

(And BTW, for $10 million they could hire close to 200 people to answer the phone.)
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Old Oct 21, 2018, 6:13 pm
  #1205  
 
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Originally Posted by Sopwith
Tell them to call me. I'll do it for $9 million.

(And BTW, for $10 million they could hire close to 200 people to answer the phone.)
Might not be enough unless they do it in Moncton, def not Ontario.
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Old Oct 21, 2018, 6:23 pm
  #1206  
 
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Originally Posted by Sopwith
Tell them to call me. I'll do it for $9 million.

(And BTW, for $10 million they could hire close to 200 people to answer the phone.)
Really? Are phone people that cheap that they can get them for a fully burdened cost of $50k? That is depressing.
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Old Oct 21, 2018, 6:41 pm
  #1207  
 
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Originally Posted by ridefar
Really? Are phone people that cheap that they can get them for a fully burdened cost of $50k? That is depressing.
Phone ppl is. But you prob need a Director to Manager Ratio of 1:4, then Manager to Agent Ratio of 1:15 at most. You are gonna need scheduling software, scheduling analysts etc.
So the management cost is gonna be >$2M on its own.

Assume its done in Moncton, you are looking at $40K a year at least per head with health,dental, employer taxes ($8M)
Building prob gonna cost $1M on its own per annum. $300-500K initial set up.
IT/Training/HR Support/Other benefits might cost another $1-2M (Likely another $1M for first year set up)

If it's really 200 ppl. Prob would cost 50% more than the quoted 10M figure. Per agent fully burdened cost is around 60-70K.

They are gonna need Bilingual agents in QC also, that's gonna cost more than 60K fully burdened cost per agent for sure.

Last edited by Jumper Jack; Oct 21, 2018 at 6:49 pm
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Old Jan 6, 2019, 1:19 am
  #1208  
 
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With this being potentially the last year of Aeroplan and Air Canada, should we be looking to use all of our points this year? Or hope for some sort of carry-over to the new program at a similar redemption rate.
hands39 is offline  
Old Jan 6, 2019, 1:25 am
  #1209  
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They've already said they'll be transferred to the new program.

While redemption rates have not yet been publicized, I wouldn't expect many changes for the basic (i.e. non-minirtw) levels.
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Old Jan 6, 2019, 6:28 am
  #1210  
 
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Originally Posted by Jumper Jack
They are gonna need Bilingual agents in QC also, that's gonna cost more than 60K fully burdened cost per agent for sure.
Everyone in Moncton is bilingual - that's why companies set up there.
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Old Jan 6, 2019, 8:12 am
  #1211  
 
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Originally Posted by canadiancow
They've already said they'll be transferred to the new program.

While redemption rates have not yet been publicized, I wouldn't expect many changes for the basic (i.e. non-minirtw) levels.
They didn't say the transfer will be 1 to 1. It could be 10000 aeropeso points to 1 Attitude point. At least they can say no devaluation in redemption rates.
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Old Jan 6, 2019, 10:50 am
  #1212  
 
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Originally Posted by hands39
With this being potentially the last year of Aeroplan and Air Canada, should we be looking to use all of our points this year? Or hope for some sort of carry-over to the new program at a similar redemption rate.
I used to hoard points.

Even before the new program, devaluations have happened.

Now I redeem ASAP once I have enough points.
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Old Jan 8, 2019, 10:17 am
  #1213  
 
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It occurs to me that we are accumulating for 2020 now and one would expect AC to have to announce firm details by Q3 at the latest.

I see no way this is happening for next year. Perhaps they have planned to simply formalize it in 2020 for rollout 2021?
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Old Jan 8, 2019, 10:24 am
  #1214  
 
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Originally Posted by WaytoomuchEurope
I see no way this is happening for next year.
Why not? They have been working on it for two years already!
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Old Jan 8, 2019, 10:28 am
  #1215  
 
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Originally Posted by Plumber
Why not? They have been working on it for two years already!
That's a valid point. I have to stop looking at this as new. The question is, though, did AC have in its plans 2 years ago to purchase Aeroplan? Does that change the way they roll out their new FF program? Probably not. Disregard me. I'm an idiot.

Last edited by WaytoomuchEurope; Jan 8, 2019 at 10:44 am Reason: Replaced Aimia with Aeroplan
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