Aegean plans for Olympic Air
Apr 20, 2020 | 11:47 am
#1
Original Poster
Join Date: Feb 2020
Location: BHD/DUB/PTY
Programs: BA Gold
Posts: 497
Aegean plans for Olympic Air
What are Aegean's plans for Olympic Air, in the long term? What is the purpose of Aegean having Olympic as a regional airline, instead of having both operations under one brand (Either Aegean or Olympic)?
Aesthetically speaking, Olympic's brand identity and livery is a lot more interesting than Aegean's, even after the rebrand.
Aesthetically speaking, Olympic's brand identity and livery is a lot more interesting than Aegean's, even after the rebrand.
Apr 20, 2020 | 12:16 pm
#2
Join Date: Dec 2013
Location: Cyprus
Programs: LH SEN, A3*G, TK*G E+, ALL/Accor Plat
Posts: 668
What are Aegean's plans for Olympic Air, in the long term? What is the purpose of Aegean having Olympic as a regional airline, instead of having both operations under one brand (Either Aegean or Olympic)?
Aesthetically speaking, Olympic's brand identity and livery is a lot more interesting than Aegean's, even after the rebrand.
Aesthetically speaking, Olympic's brand identity and livery is a lot more interesting than Aegean's, even after the rebrand.
Apr 22, 2020 | 2:47 pm
#3
Moderator: Aegean Miles+Bonus
Join Date: Oct 2009
Location: AMS / ATH
Programs: AFKL Plat, A3 Gold
Posts: 8,207
Olympic is a very recognizable brand and therefore holds a tremendous value to keep around.
Coincidentally I ran into this oldie video from AMS airport in 1975. That Olympic B727 (I think?) looks great taxiing and taking off
(Time = 4:48)
Coincidentally I ran into this oldie video from AMS airport in 1975. That Olympic B727 (I think?) looks great taxiing and taking off
(Time = 4:48)
Apr 24, 2020 | 2:45 am
#5
Join Date: Jun 2006
Posts: 6,880
As I mentioned before in other threads with a similar topic the brand is still valuable in Greece and some surrounding Balkan markets. Aegean bought the brand to avoid someone else getting it and launching a competitor which could be a threat. Aegean made a smart
move. They keep the brand Domestic and some Balkan markets which feeds the wider Aegean network and also keeps the brand alive to a Domestic audience.
If anyone fancies some retro viewing this is a nice video of the old ATH . https://www.youtube.com/watch?v=uY-7...ature=youtu.be
The current Olympic Air is actually a rebranded Olympic Aviation in terms of fleet and routes served.
move. They keep the brand Domestic and some Balkan markets which feeds the wider Aegean network and also keeps the brand alive to a Domestic audience.
If anyone fancies some retro viewing this is a nice video of the old ATH . https://www.youtube.com/watch?v=uY-7...ature=youtu.be
The current Olympic Air is actually a rebranded Olympic Aviation in terms of fleet and routes served.
Apr 24, 2020 | 9:10 am
#6
Join Date: Feb 2008
Location: Chicago, IL
Programs: Marriott Ambassador, UA Mileage Plus 1K, AA Executive Plat, Marriott Ambassador Elite
Posts: 2,797
As I mentioned before in other threads with a similar topic the brand is still valuable in Greece and some surrounding Balkan markets. Aegean bought the brand to avoid someone else getting it and launching a competitor which could be a threat. Aegean made a smart
move. They keep the brand Domestic and some Balkan markets which feeds the wider Aegean network and also keeps the brand alive to a Domestic audience.
If anyone fancies some retro viewing this is a nice video of the old ATH . https://www.youtube.com/watch?v=uY-7...ature=youtu.be
The current Olympic Air is actually a rebranded Olympic Aviation in terms of fleet and routes served.
move. They keep the brand Domestic and some Balkan markets which feeds the wider Aegean network and also keeps the brand alive to a Domestic audience.
If anyone fancies some retro viewing this is a nice video of the old ATH . https://www.youtube.com/watch?v=uY-7...ature=youtu.be
The current Olympic Air is actually a rebranded Olympic Aviation in terms of fleet and routes served.
Apr 24, 2020 | 12:30 pm
#7
Join Date: Jun 2006
Posts: 6,880
There are various uses for it but the main objective was to stop someone else getting it as I already stated .
Apr 24, 2020 | 4:27 pm
#8
Join Date: May 2003
Location: DEL
Programs: Mucci du Miel d'Or
Posts: 2,493
It's still an iconic brand and known well to domestic passengers. It appears the current arrangements work well for Aegean and I don't see that the company needs a plan for something different.
