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Thread: Aegean plans for Olympic Air
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Old Apr 24, 2020 | 9:10 am
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CALMSP
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Originally Posted by DELLAS
As I mentioned before in other threads with a similar topic the brand is still valuable in Greece and some surrounding Balkan markets. Aegean bought the brand to avoid someone else getting it and launching a competitor which could be a threat. Aegean made a smart
move. They keep the brand Domestic and some Balkan markets which feeds the wider Aegean network and also keeps the brand alive to a Domestic audience.

If anyone fancies some retro viewing this is a nice video of the old ATH . https://www.youtube.com/watch?v=uY-7...ature=youtu.be

The current Olympic Air is actually a rebranded Olympic Aviation in terms of fleet and routes served.
while it may be valuable, why would that be such a strong value on paper vs. paint on an airplane? with the airbus fleet all painted in A3 but listed as OA flights. Does the Q400 fleet really bring that much brand recognition?
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